Scope3’s Post

🌍 Today's #DailyDoseofSustainability features examples of commitment in action in sustainable advertising production! There are many inspiring examples of sustainable—and measured—production in the advertising industry. The We Are AdGreen case study library features 12 great stories to learn from. Be sure to check it out - [link in the comments]. Shout-out to two of our fantastic Ad Net Zero supporters—both production companies—whose work is featured in this global compilation of success stories: 💡 Traci Dunne, Global Director of Industry Relations at Advertising Production Resources (aka APR Consulting), shares how an increased focus on environmental sustainability reporting can drive a reduction in production emissions. 💡 MurphyCobb shares insights on the biggest decisions they’ve made for more sustainable production, and how, rather than stifling creativity, these changes actually propelled it. #SustainableProduction #SustainableAdvertising #EarthMonth #ClimateAction #Sustainability #AdNetZero Traci Dunne, CAROL POCK Patrick Murphy, Glykeria Antonaki

♻ Sustainability is a complex world, and communicating your sustainability efforts is easier said than done. 📢 Our latest webinar, The changemaker's playbook to sustainability advertising, is all about sustainability-led advertising. 📺 Based on an extensive meta-analysis on sustainability ads from around the world, we'll share best practices for advertising sustainability and provide guidance on how to communicate with impact.  ➡ Register now to hear from Jon Arthurs, our sustainability expert, on how we can work towards creating a better world 🌏

Sustainability is increasingly becoming a priority for brands, but a challenge many brands face is communicating their sustainability efforts. Our latest webinar, The changemaker's playbook to sustainability, tackles this by diving into the complexities of sustainability-led advertising. Join our sustainability expert Jon Arthurs as he shares practical tips, frameworks, and best practices for delivering authentic sustainability communications. Register using the link below – see you there!  📅 When: 30 May, 10 am EDT / 11am BRT / 3pm BST / 4pm CEST 🔗 Register here: https://bit.ly/44Fa2N8 #SustainabilityWebinar #GreenMarketing #Advertising

Please join our next webinar where Jon Arthurs is going to tell us all about best practices in sustainability communications!

Advertising shapes our world, and its impact extends to the environment. The good news is that small changes in how and what we advertise can have a massive impact! In this article, Simon Johansson, Sustainability Lead at SeenThis, shares his thoughts on micro-changes with macro-impact. He walks through practical and actionable ways to make advertising less wasteful, leveraging the immense power of advertising to potentially shift the sustainability narrative entirely. Read the full article in AdExchanger: https://lnkd.in/d-SnMHPV

🌿 Our new website keeps getting even better! Staying informed about sustainability in advertising has never been easier thanks to our continually expanding blog, featuring thought leadership and important announcements. In the last few weeks alone, we announced the publication of our 2023 Carbon Report and shared a guide to the new Global Media Sustainability Framework (GMSF)! But we’re just getting started. In the coming weeks, we’ll be sharing even more insights to help brands kickstart their sustainability journeys. 💻 Check it out https://lnkd.in/eKzgQ2JE and let us know what topics you’d like to see more of in the comments below! #sustainability #GHGemissions #innovation #advertising #blog #insights #csr

Advertisers have the power to drive sustainable behavior change through their work. From using eco-friendly production methods to crafting messages that inspire action, there are many ways to make a positive impact. Check out these three strategies for supporting sustainability in advertising:

Going green isn't just a trend; it's a responsibility. By reducing our carbon footprint and embracing sustainable practices, we’re creating a better future for everyone. #EcoFriendly #GreenMarketing #CarbonFootprint http://dlvr.it/TDzkH3

As marketers, we have a responsibility to be mindful of our digital footprint. Transparency and accountability are key. Understanding your campaign's carbon footprint allows you to make data-driven decisions that minimize environmental impact. This empowers you to: 🌱 Identify areas for improvement: Tracking emissions reveals opportunities to adopt greener programmatic solutions. 🌱 Showcase your commitment to sustainability: Attract eco-conscious clients who share your values. But tracking is just the first step. We need action: 🌱 Partner with eco-conscious publishers and platforms. Seek out partners who prioritize sustainable practices. 🌱 Prioritize energy-efficient ad formats. Choose ad formats with lower environmental impact. 🌱 This Promote sustainable products and services. Use your campaigns to advocate for a greener future. What steps are you taking to make your campaigns more sustainable? #ProgrammaticAdvertising #Sustainability #Marketing #EmissionsTracking #CleanMarketing #WorldEnvironmentDay