Elissa O'Dell’s Post

The best way to sell a product is often one-on-one. Doing so has been a key strategy for high-end #luxury brands for centuries. And in recent years, with e-commerce booming and emerging technologies including #AIchatbots putting more distance between brands and customers, those connections are more important than ever. Traditional #clienteling, born from high-end department stores, involves sales associates maintaining close relationships with customers, including by keeping track of their information and purchasing habits, and actively consulting with them on new products and future purchases. In this piece by Danny Parisi, we speak to Rodrigo Bazan of Thom Browne, Inc., Carlin Rollenhagen, and Ruari Mahon.

🚀 Why Bebejan is the Go-To Choice for B2B Partnerships! 🛏️ At Bebejan, we're redefining luxury bedding through innovation, quality, and impactful collaborations with retail giants like Target, Macy's, SHEIN, Amazon Business, Wayfair, and many more! 🌟 Here’s how we’re making a mark: ✅ Exclusive, Trend-Driven Designs – Unique styles that set us apart and resonate with today’s consumers. ✅ Customization & Private Labeling – Tailored solutions for our partners, from bespoke designs to flexible packaging. ✅ Broad Product Range – Offering everything from comforters to throws, perfect for different market segments. ✅ Strong Supply Chain – Seamless logistics and scalability to meet high-volume demands. ✅ Sustainability Focus – Ethical, eco-friendly practices that matter to retailers and consumers alike. ✅ Collaborative Marketing Support – We work hand-in-hand with retailers to elevate our products through co-branded promotions. By partnering with Bebejan, businesses tap into a reliable, forward-thinking brand that consistently delivers value and consumer satisfaction. #B2B #RetailPartnerships #LuxuryBedding #SupplyChainExcellence #Sustainability #HomeDecor #RetailGrowth #Bebejan

Distributors: rank your locations by free cashflow. Got any Ulta Beauties at the top? Adds: 1.       Warren Buffet buys forecastable, free cashflow streams at a discount: “wonderful companies with big moats at a fair price”. It seems he grabbed some Ulta Beauty (UB) on a big price dip. 2.       The article details that UB has filled their US niche as store counts drop, so free cashflow will grow. And, UB has “moats”. Questions: 3.       What dominant, customer-segment-centric moats do your best locations have? 4.       How might you get more locations to do the same instead of being product-volume-centric. (Assumption: 90%+ of your sales are on commodity brands. So, value differentiation must come from customer-segment centricity). 5.       Wouldn’t a logical first, best, customer segment for which to invent more service value be: a.       A branch’s most net-profitable segment? b.      And, couldn’t the 5 most net-profitable customers within that segment coupled with 5 best target accounts help inform more, better service metrics to achieve? Do you have best customer net-profitability analytics with deep dive tools to figure out why both customers and customer-segments are so net-profitable? If not, check out https://lnkd.in/g3WPKkPM for a demo. 

👜 Luxury Brands Meeting Customers Where they want to buy #D2C channels can be a valuable way for brands to reach consumers with cash to burn. The #PYMNTS article has interesting findings, they surveyed more than 3,500 U.S. consumers and found that those with annual incomes over $100,000 are disproportionately likely to prefer shopping from a brand’s online store versus a retailer’s.  Thirty-one percent of consumers in this group preferred D2C channels, above the 27% of those who earned $50,000-$100,000 and the 24% of those who earned less than $50,000 who said the same. brand examples: Ralph Lauren, for its part, reported Thursday (Feb. 8) that it saw global direct-to-consumer (D2C) comparable store sales rise 9% in the third quarter of fiscal year 2024, gaining 1.7 million new D2C customers. [D2C] now represents about two-thirds of the company sales. Learn how #DeliveryDefenseTM predictive analytics provides a huge advantage to Big Brands in lowering shrinkage within their supply chain. https://lnkd.in/enB_mjwm #lossprevention #AI #risktool #Fraud #UPSCapital

Meet Lee Valley Tools.   “Retail is ever-changing. Relevance is always being redefined. But boy, at a time when everybody’s really focused on channel integration and technology, what’s most important? 

 The analog, human element. Of course, brand is important, the product and price, and all that academic stuff, but just surrounding yourself with incredible people, that’s really what matters the most,” says company President and COO Jason Tasse.   Read more about this small but mighty brand who knows the value of the personal touch.   https://bit.ly/4bNrUIP   #retailin2024 #whatcustomerswant #customerexperience

Disrupter brands and previous clients of The Red Tree Fussy and Estrid have successfully transitioned from direct-to-consumer (D2C) subscription models to retail store availability, showcasing a new path for beauty brands. Advantages of the D2C subscription model: → Full control over operations → Reduced direct competition → Real-time customer feedback Key considerations for retail transition: → Clear brand positioning to compensate for lower awareness → Strategy for narrower profit margins → Standout shelf presence for impulse purchases → Distinct value proposition, particularly in mass categories The D2C to retail expansion of these brands demonstrates: → Potential for wider market reach → Adaptability of innovative beauty brands → Evolving consumer preferences in beauty retail These success stories highlight the dynamic nature of the beauty industry and the potential for disruptive brands to thrive in multiple sales channels. Follow us for more beauty industry insights.

Disrupter brands and previous clients of The Red Tree, Fussy and Estrid have successfully transitioned from direct-to-consumer (D2C) subscription models to retail store availability, showcasing a new path for beauty brands. Advantages of the D2C subscription model: → Full control over operations → Reduced direct competition → Real-time customer feedback Key considerations for retail transition: → Clear brand positioning to compensate for lower awareness → Strategy for narrower profit margins → Standout shelf presence for impulse purchases → Distinct value proposition, particularly in mass categories The D2C to retail expansion of these brands demonstrates: → Potential for wider market reach → Adaptability of innovative beauty brands → Evolving consumer preferences in beauty retail These success stories highlight the dynamic nature of the beauty industry and the potential for disruptive brands to thrive in multiple sales channels. Follow us for more beauty industry insights.

💡 Excited to share insights from Jamie Cairns on overcoming fulfillment challenges in luxury retail! Discover how to tackle out-of-stocks, quality checks, order consolidation, and more to elevate your brand experience in 2024. #LuxuryRetail #Fulfillment #CustomerExperience

👠 While fulfillment complexity is a common challenge to solve for most retailers, luxury brand fulfillment is unique in more ways than one. Jamie Cairns talks to Inside Retail Australia about the top unique challenges of luxury fulfillment and how can they be overcome. Read more: https://lnkd.in/ggNBwD9q #fluentcommerce #retail #luxuryretail #orderfulfillment #ordermanagement

Featured in TheIndustry.Fashion discussing how in-house repairs and alterations bring brand-boosting benefits. “What SOJO has done is digitise the experience to make it simple, quick and seamless so that it goes hand in hand with customers’ shopping patterns. If they are shopping digital, they should be able to complete the alterations digitally, I do not think being an online only brand should be an obstacle in offering the service. It is [about] meeting your customer where they are.” - Ginny Seymour, Managing Director at ALIGNE. #weareALIGNE https://lnkd.in/eUsN6t9E