Emerson Health’s Post

🌟 Exciting Panel Discussion Alert at the CMO Inspired Summit! 🌟 Join us for an insightful panel discussion: "Playing Your Part - Creating Ecosystems of Effectiveness" 📅 Date: July 10th 📍 Location: IET: Savoy Place, London 🔹 Moderator: Tony Miller, Former CMO, Weightwatchers 🔹 Panelists: Ankeeta Deb, Growth Marketing EMEA, Aon Swagat Choudhury, Global Director-Digital, Mars Deon Pillay CMgr MCMI, Head of Marketing Operations, Legal & General Toni Allen FCIM, Chief Engagement & Growth Officer, IET In an era where collaboration and interconnectedness define success, understanding the business ecosystem and your role within it is paramount. This panel will explore: 🌐 WHO is involved in an effective ecosystem in today's business landscape? 🌐 WHY are ecosystems crucial for modern marketing strategies? 🌐 WHAT challenges arise from the many moving parts, both internally and externally? 🌐 HOW can you balance participation and ownership for optimal effectiveness? Marketing success today extends beyond the traditional marketing team. Everyone must play their part in the ecosystem, from product design to market delivery, including testing, sourcing, and customer advocacy. Don’t miss this opportunity to learn from industry leaders and transform your approach to marketing. See you there! Learn more: https://lnkd.in/e_Nqr6yG #CMOInspiredSummit #MarketingEcosystems #PanelDiscussion #MarketingStrategy #SavoyPlace #LondonEvents #CollaborativeMarketing

Spannende Themen dieses Jahr! -Value-Based Sales & Marketing -Product & Service Management -Digital Marketing Analytics -AI-Driven Marketing Freue mich auf die Cases und die Diskussionen dazu 🤓

As we gear up for the weekend, here's a friendly reminder to check off one crucial task from your to-do list: submitting your nomination for the Pinnacle Awards! Why now? 1. Kick off your weekend with satisfaction 2. The final deadline is approaching. Ensure your nominee gets the recognition they deserve. 3. Be the key to recognition! The Pinnacle Awards celebrate industry excellence—your nomination could shine a spotlight on outstanding contributions. Enter now: https://lnkd.in/ebh9AA9p #MMMPinnacleAwards #medicalmarketers #healthcaremarketers #healthcarecreators

The online world keeps you connected to the industry all year round. But it isn't always enough for building trusting relationships that drive your business forward. 🚀 Together with in-cosmetics Global, Covalo bridges the gap between in-person events and the Personal Care industry's need to stay connected online - before, during, and after the events. What does this look like?  The world's largest ingredients platform. With 80.000+ ingredients listed, the Covalo x in-cosmetics platform connects Personal Care brands with suppliers, to bring products to market faster. ✨   Some things you'll love: 🧴 Explore all the ingredients of the suppliers exhibiting at in-cosmetics Global 2024 🔥 Interested in the latest trends? Get to know the ingredients behind them (think neurocosmetics, marine, or waterless!) 📝 Get in touch with multiple suppliers at once, and start gathering all the documents, quotes, and samples you need to have better conversations! Covalo x in-cosmetics transforms the way brands and suppliers interact with their best business matches before, during, and after the events. 👉 REGISTER NOW for the in-cosmetics Global event in April - where the personal care industry comes together!: https://lnkd.in/gGpPhiC6

A sneak peek at some of the practical insights you’ll get at the Canadian AdvisorTech Expo. Here’s a preview of the panel discussion on how to grow your practice and presence with social media marketing. Attendees will get to hear from these experts & pros Aravind Sithamparapillai from Ironwood Wealth Management Lisa Guo, CFA from Steadyhand Mark McGrath, CFP®, CIM®, CLU® from PWL Capital Inc Samuel Lichtman from Millen Wealth Advisors Zael Miransky, CFP, President, CEO from MCO Private Wealth And Pablo Fuchs from Globe Advisor as the moderator. These advisors harness social media to find success online and grow their practices. From TikTok to YouTube (and everything in between), each advisor shares the platform they’ve used to make an impact and what they learned along the way. Key to their message? Share the wealth. Mark says it best: “All of us educate first and foremost. A lot, if not all, of what we post is pure, free education. We’re teaching people things with the content we are creating. And that’s where the value comes from. You need to make valuable content.” Find out which platforms are right for you, what content to create, and how to stay committed to growing your online presence. Stick around afterwards for a Q&A with the panel and ask questions unique to your practice. There are just a few more days left to register. [www.] advisortechexpo [.ca] (And > Watch it live or on your own time. > Attend virtually from anywhere in Canada. > 8+ CE credits on the table. > Only $100 to register. (That’s just $12.50 per CE credit!)

HSMAI’s first ever Commercial Strategy Week Conference has kicked off with a general session on how to navigate the complex interplay of sales, marketing, revenue management, and distribution — the commercial disciplines — towards enhanced enterprise profitability. This first session set the tone on integrating the three disciplines to result in what is Commercial and was led by Lori Kiel, CHDM, Chief Commercial Officer, The Boca Raton Resort & Club, and Chair of the HSMAI Foundation Board of Directors, Gissell Moronta, CMP, Senior Vice President, Sales and Marketing, Atrium Hospitality, and Chair of HSMAI’s Sales Advisory Board and Stephanie Smith, CHDM, CEO & Digital Matriarch, Cogwheel Marketing & Analytics, and member of HSMAI’s Marketing Advisory Board. Some key takeaways included: Timing and strategy go hand in hand - if we wait to use marketing as a tool until booking, then it is too late. It is crucial that teams create a foundation of mutual respect across marketing, sales and revenue streams. The importance of tribe mentality: Commercial is understanding success at a much higher level than what you individually contribute. #HSMAICSC24

Next week Nina Anderson Ⓥ and Jane Langan Ⓥ will be hosting a Roundtable discussion at European Beauty Week. The topic 'The Rise of Vegan Cosmetics: Capturing a Growing Market' is set to be full of valuable insights. We are also looking forward to learning more about the industry. Our expertise is born out of 30 years of certifying vegan products, which have to meet the highest standards and criteria to achieve the Vegan Trademark. 54% of our registrations fall within the Cosmetics and Personal Care categories. If you're not able to attend this event, we would be delighted to share some insights and help you to capture the vegan market which is predicted to reach a value of $30 million by 2030. tmsales@vegansociety.com Vegan Trademark RangeMe #vegan #marketing #veganinsights #veganexperts #vegantrademak

I'll be presenting at our upcoming All Staff meeting about our #directmarketing programs on Tuesday. To prepare, I asked the team to submit questions they would like me to address in the presentation and I'm so glad that Nicolle Germain, MBA jumped in with this one: What is the magic at University Hospital Foundation that has helped support our growing programs? Typically, this is where I dive into the nitty gritty. The segmentation, the channel-responsiveness, cost-to-acquire, best practice, etc. But upon reflection, I'm grateful for the organization for creating the environment for these programs to thrive. There are likely more factors at play here but I've landed on three: 1. The Organization identified a specific problem to solve for (I'll detail this at the presentation). 2. The Executive Team allocated resources (created positions - specifically Director of Annual Giving) to solve for the problem. 3. The Executive Team maintained an open mind to new ideas and approaches. Together, the Organization started seeing there was a better way. Without these three factors, there is no chance for success. You can have all the best ideas but without defining the problem clearly, without the resources, and without trust, nothing can be achieved.

The #VeevaConsumerProducts EU Summit was not just an opportunity to discuss shared challenges and opportunities, but a chance for industry leaders to foster deeper connections and collaborative efforts. Read David Maher's 5 key takeaways for what made this event meaningful and valuable. https://hubs.ly/Q02FPMH40

We are excited to be presenting at the 𝐒𝐀𝐌𝐀 𝐀𝐧𝐧𝐮𝐚𝐥 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 May 21-23, 2024 | Fontainebleau Miami Beach 😎 SESSION 217 Pfizer is on a journey to harmonize its KAM program. The objective is to improve the KAM function’s ability to plan and execute with key accounts. This panel will discuss the Pfizer journey, from getting initial buy-in through implementation and lessons learned. Discussion points will include: • CRM for KAM process. • Data capture for robust insights and reporting. • Higher KAM satisfaction. • Cross business unit (BU) visibility. • Establishing a nimbler KAM infrastructure that continuously adapts to best-in-class. Speakers: 🎙 Jerry Alderman, CEO of Valkre, 🎙 Jason Kraft, Director, Customer Effectiveness, Key Account Management at Pfizer 🎙 Mike Powers, Principal, at ZS Full Agenda and Registration here: https://lnkd.in/g2umiprC #keyaccountmanagement #keyaccounts #keyaccountmanager #globalaccounts #SAMACon #conference #conference2024 #sponsors #keyaccountspecialist #accountsmanager #accountmanagement