eTail Connect’s Post

Navigating today’s dynamic omnichannel marketplace is more complex than ever before. From game-changing business strategies to go-to-market executional support, Market Performance Group is helping many of today’s fastest-growing CPG brands go where the consumer is, guiding them to successfully innovate, operate and grow. What sets us apart? Our diverse team of 450+ strategy and commercialization experts, with significant experience growing businesses on both the manufacturer and retail sides of the business. And, with a keen focus on changing market dynamics, we continue to evolve as an integrated, end-to-end solution provider, keeping our clients a step ahead with a wide range of leading-edge capabilities ranging from top-of-funnel strategies to omni-retail execution. WATCH to find out more about how we’re putting CPG brands on the strongest PATH FORWARD – from market strategy to in-market reality. R each out to Anthony Eagelton at Anthony.eagelton@mpgllc.com to learn how MPG can drive value for your business. #omnichannel #omnicommerce #marketing #ecommerce #cpg #mpg #marketperformancegroup #retailgrowth #strategy

I'll be at 👉 (https://lnkd.in/geS8v3aq) the NielsenIQ C360 conference in Phoenix - May 13-16 as The CPG Guys. Will you be there as a senior leader to discuss today's important #cpgindustry topics? 1.) Total store optimization in a post pandemic world? 2.) What does today's truly #omnichannel shopper journey look like? Have #retailmedia networks changed full funnel #omnichannelmarketing? 3.) Of course, all about #artificalintelligence 4.) #innovation - most large brands temporarily slowed it down over the pandemic - now its back to the mayhem. Shelf space is not unlimited - who wins, who loses and who doesn't belong on the shelf in the first place. Watch Liz Buchanan (NA, president), Jamie Clarke (NA retail), Andrew Criezis (President, #ecommerce) and so much more.

🚀 Want to outpace your competitors? 65% of brands will add at least one new sales channel in 2024. But fulfillment and supply chain management is still challenging as brands open new revenue streams.   Save your spot at Omnichannel Unpacked tomorrow and discover the secrets to mastering an omnichannel strategy from the experts in eCommerce. We’re joining ShipBob for this full-day summit to explore everything you need to know to meet your customers anywhere they shop.   We're excited to sit down with adQuadrant, Channeled, and Winclap at 8am PT / 10am CT / 11am ET for the Omnichannel Roundtable where we’ll share insights and strategies to growing your brand across any channel. From launching on new channels to creating a cohesive brand experience, this roundtable will dive into the need-to-knows for omnichannel excellence.   📆 Save your spot: https://hubs.la/Q02w3Fng0 #eCommerce #omnichannelunpacked #ShipBob

CPG Panel — “More than commerce”: 🔥 We are working on a mega panel (June 13) of CPG powerhouses right now including some of my great friends: Jamie Schwab (Colgate-Palmolive) Jamie Decker (Del Monte Foods, Inc.). We will be diving into the importance of driving direct-to-customer engagement through digital, not just commerce. Topics: (4) 1. First-party data strategies 2. Customer engagement 3. Omnichannel marketing 4. No doubt AI! We still have a few panelists spots remaining, feel free send me a DM or comment below if you may be interested or know some who would be great for this topic. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

Is NielsenIQ the partner of choice for full #omnichannel retail measurement in North America? The CPG Guys will be at the annual C360 in Phoenix to bring you back that answer. Here’s what you can expect : 1. An analysis of all keynotes 2. All showcases and how they drive to the mission of full measurement 3. A post event summary with Liz Buchanan - president, NA on this mission. Calling all my fellow ‘brand sales’ leaders - in these incredibly business challenged times are you using your measurement solution providers offerings to the fullest? Are you tapping on the resources that exist? Are you delivering for the #omnichannelconsumer through the optimized #shopperjourney? I’ll be taking this head on…be ready💪💪

Brand Radar 2023 shows that the strongest players in Dutch 🇳🇱 e-commerce are omnichannel and premium brands. Who's not keeping pace? Retail-first and value-positioning brands. They tend to score lower in terms of digital experience. Explore more in our key takeaways section (link in comments). 💡Some open questions for you: How has 2023 shaped Dutch e-commerce? Who are your picks for the 2024 market leaders?

📣 Are you a solution provider? If so, you should stop and read this… If your pipeline is still looking bare for Q2, now's your chance to sign up! All your competition in the block is here and they’re getting face-to-face time with hard to reach, senior decision makers from Asia's biggest retailers and not to mention access to the best platform in Asia for case study presentations, discussion panels and opportunities for small group and 1:1 business networking with the top marketing and ecommerce professionals in the region. Your biggest opportunities for the year might be seated just beside or across you at Sheraton Grand Sydney Hyde Park! Now, aren’t you glad you read this post? Get your ticket before it gets snagged up! (link in comments) #etail #ecommercemarketing #eCommerce #RetailMarketing #Retailers #Retail #UnifiedCommerce #TechInnovation #Omnichannel #Sustainability #SupplyChain 

Omnichannel excellence requires a different strategic focus 🎯 Much has changed since the pandemic started. Consumer commerce expectations have become extremely high, requiring brands to put in more effort to enhance the customer experience So how leaders can improve their customer experience in Omni channel management? According to McKinsey & Company “Companies need to take a hard look at their existing resources, market position, and customer relationships, then align on a starting point and an ambition that is both realistic and a value driver for the business”. Leaders should thrive to get on that path and ask themselves these questions: 🚀 What are the key areas where omnichannel can create significant value for our business, and what data supports these decisions? 🚀How can we assess the potential benefits? 🚀Who should be involved internally to establish our initial steps and overarching goals for omnichannel alignment? 🚀Where do our opinions converge or differ? 🚀Which projects and associated skills should be our focus or considered less important in the coming year? 🚀Looking ahead three years, what accomplishments do we aim to highlight in our omnichannel strategy? Check out the image below for more info: Image credit: McKinsey & Company #ecommerce #omnichannel #retail #digitalamarketing #strategy #gtm

🚀 Register for Omnichannel Unpacked 🚀 Join us on June 5th for Omnichannel Unpacked, our next virtual summit, and dive into the future of ecommerce with industry experts. 🌐 Why attend? 🔹 73% of brands are selling on 2+ channels in 2024. Omnichannel expansion is critical to staying ahead. 🔹 Build your strategy with insights from top omnichannel leaders. Speakers include: Achal Patel, CEO & Co-founder of Cabinet Health: Discover 3 essential tips for omnichannel success from the leader in sustainable modern medicine. 🏌️♂️AZ Moyer, CPA, Retail Mastermind behind Nood: Hear how he brought Nood to Best Buy and Target, consistently surpassing sales targets. Aaron Spivak, Co-founder of Hush Blankets: Learn how he scaled and sold an 8-figure brand across Amazon, Nordstrom, Walmart, and more. Engage with us live for a chance to win hundreds of dollars in prizes! 🎁 👉 Save your spot now (link below)! #omnichannel #ecommerce #marketing #brickandmortar #shoppermarketing #ShipBob cc: ShipBob, Lindsey Danos

Good morning Miami! We’re in our growth era on this exceptional October day and we’re ready to dive into the most important topics in eCommerce to date! Here, the leaders of Future Commerce, DIG., Sedano's Supermarket, Buy with Prime, Campbell's, and Grendene Global Brands discussed 2023 trends and predictions in the eCommerce space, new technologies they are implementing into their 2024 plans, digital marketing, & omnichannel strategies. Stay tuned for more highlights from the Miami eCommerce Summit! #retailsummits #industrypredictions #2024trendreport