eTail™’s Post

Warby Parker is a force. Sandy Gilsenan, Chief Retail and Customer Experience Officer at Warby Parker wowed eTailers when talking about their clear path to 900 stores at #eTail25 alongside Jill Manoff, Editor-in-Chief at Glossy. From embracing new and innovative technology, to expanding into optometry care, to having a truly blended eComm and in-store experience, it's exciting to think of what's to come for Warby Parker! #eTail25 #retailnews #WarbyParker #eTailBoston

eTail Connect West is officially SOLD OUT! We're getting ready for what promises to be one of the most exciting eTail Connect West events yet! In just two weeks, we'll be welcoming some of the brightest minds in retail to the stunning Loews Coronado Bay, CA. Picture this: three days packed with groundbreaking insights and opportunities to connect with fellow retail innovators. Wondering who will be sharing their expertise? Here's a sneak peek at some of the incredible retail leaders who will be joining us: Jacob Hawkins, Chief Marketing, Digital and Omni Officer, Forever 21 Carlisha Robinson, CCO, Beyond, Inc.  Tony Bacos, CPO/CTO, Stitch Fix Katherine Philpot, SVP Strategy, Minted Philippe Gagnon, VP Performance Marketing, Sur La Table  Angel Singh, VP Customer Experience & Personalization, Petco Ryan Taylor, VP of Stores, Tailored Brands, Inc.  Melanie Cummings, VP Product Management & UX, Fabletics Lisa A. Scheps, MBA, VP Digital, Lancôme Kate Maher (she/her), Sr. Director Innovation, Nike Will you be there? Let us know in the comments! https://bit.ly/4btGDrz #etailconnect #digitalmarketing #etail25 #etailconnectwest

See how the best brands are jumping on trends for social? Very demure, very mindful.    The most successful marketers are those that are able to stay up to date and ready to get creative at the drop of a trend. Check out how social media teams from eTailer brands are jumping on the Jools Lebron demure trend and winning the social game!    Plus, do you know what else is very demure? eTail Palm Springs. February 24-27, 2025. https://bit.ly/4cD4dlF

We’re at the forefront of Canada’s eCommerce evolution…are you? Join Paul Briggs, Principal Analyst at EMARKETER, as he shares the latest insights on Canada's online marketplace. Learn key findings on: • What percentage of total retail sales in Canada is transacted online? • How significant is the role of mobile commerce? • How many digital buyers in Canada are leveraging social media to shop? • Which product categories are leading the charge in ecommerce sales? Uncover the answers and more, exclusively at #eTailToronto! 👉https://bit.ly/3UpJtry #retail #eTail #eCommerce #eTail25

Can you believe it's been a week since we said bye to Boston?! eTailers are still bursting at the seams with takeaways, and we love seeing your thoughts, so keep sharing! ✨Ryan McClurkin from Jewelry Television broke down how they transformed how they measured ad spend ✨ Anna Esrov from Boll & Branch sat down with Scott Ohsman to discuss how Boll & Branch is reimagining loyalty through a hospitality lens ✨ The DMi Partners team says cheese! ✨ Phillip Jackson of Future Commerce led a panel discussion: Mastering the Art of Customer Engagement and ROI: Transforming your First-Party Data Strategy with Bruce Smith from Hydrow, Inc., Jason Davis from Simon Data, and Max Satter from UNVEILD ✨ eTail™'s Chief of Staff Kristin Paulick Schoenstein graced the main stage with opening remarks ✨ The Agile Brand™ with Greg Kihlström hosted a panel: Delivering a Stand-Out Post-Purchase Experience with Johanna Morlock-Abbasi, Colleen Coulter from Route, Matt Ezyk, and Nabin Ghimire ✨ Michelle Cucchi from Algolia sat down with The Z Suite to talk all things Gen Z in retail ✨ Dylan Jones from PODIUM Nutrition unpacked how to drive loyalty through entertainment So much variety and so much learning. Thank you to all of our fabulous speakers! Reminder, save the date for eTail Palm Springs - February 24-27, 2025!

No one is doing TikTok like Duolingo and CAKES body are doing TikTok. So when the two social media icons Melissa Yeung, Global Social Media Strategist at Duolingo and Krysta Lewis, Director of Marketing at CAKES body brought us behind-the-scenes at eTail™ Boston on how to promote your brand and resonate with your community on the clock app, sparks flew on stage. There were tons of takeaways, but one stood out: a social-first approach is working, and the opportunity is there - if you take it! #retailnews #socialmediamarketing #socialnews #duolingo #cakesbody #socialmarketing #SMM