Felix Mörée’s Post

In this episode of Fail n' Grow we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool. 🎯 Segmentation: Understand customer needs and willingness-to-pay 💸 Offering design: Design an offering based on feature value and adoption 💙 Price model selection: Choose a price model that benefits both your company and your customers 📈 Price level setting: Leverage proven methods for determining price levels The expert Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. #podcast #pricingpodcast #failngrow #saas

How can pricing transform your product's success?💸 In the latest TalkInTen episode of the Product Agility Podcast, recorded live at PRODUCTIZED 2024, I had an insightful chat with Aggelos Mouzakitis, a specialist in growth and value-based pricing. Aggelos shared his expertise on how the right pricing and packaging can drive revenue growth for B2B SaaS companies. Here are some highlights from our conversation: 📊 Value-Based Pricing as a Growth Strategy: Learn why pricing is not just about numbers—it's a crucial part of your product's positioning and overall growth. 🎯 Effective Packaging: Discover how to segment your customers and tailor packages to meet their unique needs, maximizing value and boosting retention. 🧩 Key Dependencies: Understand the critical factors that influence pricing decisions, from growth stage and go-to-market strategy to customer segmentation. Whether you're scaling a SaaS business or rethinking your product’s pricing, this episode is packed with actionable insights and real-world examples. ✨ Listen now to learn how to leverage pricing as a strategic tool for growth. And don’t forget to leave a review—your feedback helps us keep improving! Use code PROD24 for 15% off Sheev - Successful Outcomes By Connecting Purpose to Your Products & People training courses and empower your team with actionable strategies. #ProductAgilityPodcast #TalkInTen #Productized2024 #B2B

How can pricing transform your product's success?💸 In the latest TalkInTen episode of the Product Agility Podcast, recorded live at PRODUCTIZED 2024, I had an insightful chat with Aggelos Mouzakitis, a specialist in growth and value-based pricing. Aggelos shared his expertise on how the right pricing and packaging can drive revenue growth for B2B SaaS companies. Here are some highlights from our conversation: 📊 Value-Based Pricing as a Growth Strategy: Learn why pricing is not just about numbers—it's a crucial part of your product's positioning and overall growth. 🎯 Effective Packaging: Discover how to segment your customers and tailor packages to meet their unique needs, maximizing value and boosting retention. 🧩 Key Dependencies: Understand the critical factors that influence pricing decisions, from growth stage and go-to-market strategy to customer segmentation. Whether you're scaling a SaaS business or rethinking your product’s pricing, this episode is packed with actionable insights and real-world examples. ✨ Listen now to learn how to leverage pricing as a strategic tool for growth. And don’t forget to leave a review—your feedback helps us keep improving! Use code PROD24 for 15% off Sheev - Successful Outcomes By Connecting Purpose to Your Products & People training courses and empower your team with actionable strategies. #ProductAgilityPodcast #TalkInTen #Productized2024 #B2B

Today, B2B customers expect brands to care for them rather than treating them as mere leads. And, having a customer-first approach and a unified customer view can be a huge help. When the customer has a unified view of the business, why shouldn't the brand? A unified customer view helps businesses understand, serve, and build stronger customer relationships by providing a complete picture across all touchpoints. Building genuine relationships with your customers is no longer a feel-good strategy – it's a smart business decision. #b2bmarketing #customerexperience #customerengagement #customerfirst #leadership #podcast #marketing #inittogether

In this episode of the Revenue Engine Podcast, Alex sits down with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss simplifying complex customer journeys through CXM. They address: - Sherri's background and her role at OvationCXM - Sherri’s transition from sales to marketing and how she taught herself product marketing - Strategic decisions involved in rebranding and pivoting a company’s market approach - The importance of interviewing customers and employees in developing a compelling value proposition - How to address frequently asked product questions with insightful content strategies - Tactics for expanding into new verticals while staying true to core use cases - How to keep your marketing aligned amidst fast changes in a B2B SaaS environment - How Sherri navigates the challenges of balancing marketing leadership and motherhood Tune in to learn how to leverage CXM platforms to maintain visibility over every step of the customer journey. https://shorturl.at/Xll2S #CXM #B2BSaaS #CustomerJourney #RevenueEnginePodcast

In this episode of the Revenue Engine Podcast, I spoke with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss simplifying complex customer journeys through CXM. We address: - Sherri's background and her role at OvationCXM - Sherri’s transition from sales to marketing and how she taught herself product marketing - Strategic decisions involved in rebranding and pivoting a company’s market approach - The importance of interviewing customers and employees in developing a compelling value proposition - How to address frequently asked product questions with insightful content strategies - Tactics for expanding into new verticals while staying true to core use cases - How to keep your marketing aligned amidst fast changes in a B2B SaaS environment - How Sherri navigates the challenges of balancing marketing leadership and motherhood Tune in to learn how to leverage CXM platforms to maintain visibility over every step of the customer journey. Link in comments #CXM #B2BSaaS #CustomerJourney #RevenueEnginePodcast

In this episode of The Customer Experience Podcast, Chris Wallace, Co-founder and President of Innerview Group, dives deep into the untapped potential of frontline team members. While most organizations focus on customer data, it's the frontline employees—those who convey, deliver, and defend value—who truly shape the customer experience. Chris shares how aligning and empowering these critical team members can drive smarter, customer-led decisions and create a stronger, more unified brand. Tune in to explore why your frontline teams are the ultimate catalysts for customer buy-in: https://lnkd.in/gK7guMqa #businesspodcast #podcast #businesstips #businesstools

All metrics matter! 📊 When you’re exploring ways to increase your ROI, consider ALL those targets 🎯 No matter the weight of a KPI, understanding each one will help you identify what gaps in your strategy need filling up to reach your target ROI 💪 If you’d like to learn more from our B2B Strategist, Gus Shaw, feel free to listen in on our recent session 👇 🎧 https://bit.ly/3vtCUKX 👈 All about the State of ABM in APAC 😎 #marketing #kpi #abm #accountbasedmarketing #strategy #innovation #podcast #webinar

What #ABM boils down to is improving account and customer experiences to drive revenue, retention and expansion. Too many #GTM teams focus on short-term revenue wins. They are trying to do a land grab and that doesn’t work in this environment. You want to focus on landing your best accounts that will consistently renew and grow over time. We have to be more thoughtful on the accounts we want to land and expand to become the pillars of the business. These are the accounts where we need to go beyond campaigns and focus on the individual interactions and the account experience to get accounts to revenue faster at a higher ACV and existing accounts to expand with us. While it is important to enable sales teams to land key accounts, Steve Richard, under the direction of the Mediafly CEO has put a stronger focus on enabling customer success teams to protect at-risk accounts to remove churn and to drive expansion with their most profitable customers. They are focused on revenue in year 2, 3, 4,5,6, 7 and 8 and so on and increasing the customer lifetime value because that’s where they see the strongest opportunity for future growth. It’s a better business decision to focus on customer stickiness than new sales. Check out the episode with Steve and our other ABM Done Right Podcast episodes at: https://lnkd.in/eahDhQa6

The only one podcast that every business owner should definitely listen to... “Customer Acquisition Strategies” by Alex Hormozi Why should you give it a try? Customer acquisition is one of the biggest pain points of any business. It involves identifying potential customers, reaching out to them through various channels, and ultimately convincing them to purchase a product or service. This process is crucial for business growth and sustainability Alex breaks down effective customer acquisition techniques. Whether you’re in e-commerce, SaaS, or any other industry, these strategies can transform your business. One thing that I loved about this podcast is how he touches upon so many pain points in one setting that you're definitely going to learn more than any other paid course! Do give it a try! What are you listening to lately?