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Recently, I had the pleasure to be a guest at Wilma's pod Fail n' Grow to discuss the cornerstones of a successful SaaS pricing (many of which are the foundations for a successful pricing in general) ⚙ P.S. If you want to learn more about SaaS pricing, join our webinar on the topic on June 14! (link in comments 👇) #Axholmen #Pricing #SaaS

Multichannel Success Podcast Series - Episode 2 Customer Acquisition What are the challenges around Customer Acquisition? With the costs of finding and attracting new customers only going up, and budgets under pressure, what are the critical challenges for retailers and brands and how can they be overcome? With negative organic growth in the eCommerce channel since the race to digital at the start of the pandemic, why should anyone invest in digital customer acquisition? What will the impact be on brand awareness? In this week’s Multichannel Success podcast- episode 2 we’ve packed in ideas for increasing your customer flow and how to approach acquisition. We also cover the importance of awareness and consideration, as well as ensuring your marketing investments are always delivering real, incremental (not perceived) value - listen here or read the transcript. We all hope you enjoy this episode and look forward to your feedback. https://lnkd.in/g97XaHcw #multichannel #ecommerce #digitalcommerce #CPA #acquisition

I recently had a ton of fun on Kristina Jaramillo's AMB Done Right podcast where we discussed how SaaS companies can tap into customer success to drive growth. Some key takeaways: 🚀 Acquire the Right Customers Upfront Profile your best customers using historical data to guide future targeting and lower customer acquisition costs. Prevent bad fits that absorb resources down the line. 📈 Communicate Value Clearly Proactively showcase value delivered through metrics important to key decision-makers. Build trust and reinforce strategic impact consistently over time. 🤝 Take an Account-Based Approach Apply account-based strategies post-sale. Segment and personalize messaging to guide customers to realize their goals. “It’s a critical driver of your revenue. It's far easier and cheaper to expand existing customers than it is to go out and acquire new ones." I highly recommend checking out the full episode for actionable advice on customer-driven growth frameworks. Link in the comments below 👇

In this episode of the Revenue Engine Podcast, Alex sits down with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss simplifying complex customer journeys through CXM. They address: - Sherri's background and her role at OvationCXM - Sherri’s transition from sales to marketing and how she taught herself product marketing - Strategic decisions involved in rebranding and pivoting a company’s market approach - The importance of interviewing customers and employees in developing a compelling value proposition - How to address frequently asked product questions with insightful content strategies - Tactics for expanding into new verticals while staying true to core use cases - How to keep your marketing aligned amidst fast changes in a B2B SaaS environment - How Sherri navigates the challenges of balancing marketing leadership and motherhood Tune in to learn how to leverage CXM platforms to maintain visibility over every step of the customer journey. https://shorturl.at/Xll2S #CXM #B2BSaaS #CustomerJourney #RevenueEnginePodcast

What #ABM boils down to is improving account and customer experiences to drive revenue, retention and expansion. Too many #GTM teams focus on short-term revenue wins. They are trying to do a land grab and that doesn’t work in this environment. You want to focus on landing your best accounts that will consistently renew and grow over time. We have to be more thoughtful on the accounts we want to land and expand to become the pillars of the business. These are the accounts where we need to go beyond campaigns and focus on the individual interactions and the account experience to get accounts to revenue faster at a higher ACV and existing accounts to expand with us. While it is important to enable sales teams to land key accounts, Steve Richard, under the direction of the Mediafly CEO has put a stronger focus on enabling customer success teams to protect at-risk accounts to remove churn and to drive expansion with their most profitable customers. They are focused on revenue in year 2, 3, 4,5,6, 7 and 8 and so on and increasing the customer lifetime value because that’s where they see the strongest opportunity for future growth. It’s a better business decision to focus on customer stickiness than new sales. Check out the episode with Steve and our other ABM Done Right Podcast episodes at: https://lnkd.in/eahDhQa6

In this episode of the Revenue Engine Podcast, I spoke with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss simplifying complex customer journeys through CXM. We address: - Sherri's background and her role at OvationCXM - Sherri’s transition from sales to marketing and how she taught herself product marketing - Strategic decisions involved in rebranding and pivoting a company’s market approach - The importance of interviewing customers and employees in developing a compelling value proposition - How to address frequently asked product questions with insightful content strategies - Tactics for expanding into new verticals while staying true to core use cases - How to keep your marketing aligned amidst fast changes in a B2B SaaS environment - How Sherri navigates the challenges of balancing marketing leadership and motherhood Tune in to learn how to leverage CXM platforms to maintain visibility over every step of the customer journey. Link in comments #CXM #B2BSaaS #CustomerJourney #RevenueEnginePodcast

Today, B2B customers expect brands to care for them rather than treating them as mere leads. And, having a customer-first approach and a unified customer view can be a huge help. When the customer has a unified view of the business, why shouldn't the brand? A unified customer view helps businesses understand, serve, and build stronger customer relationships by providing a complete picture across all touchpoints. Building genuine relationships with your customers is no longer a feel-good strategy – it's a smart business decision. #b2bmarketing #customerexperience #customerengagement #customerfirst #leadership #podcast #marketing #inittogether

All metrics matter! 📊 When you’re exploring ways to increase your ROI, consider ALL those targets 🎯 No matter the weight of a KPI, understanding each one will help you identify what gaps in your strategy need filling up to reach your target ROI 💪 If you’d like to learn more from our B2B Strategist, Gus Shaw, feel free to listen in on our recent session 👇 🎧 https://bit.ly/3vtCUKX 👈 All about the State of ABM in APAC 😎 #marketing #kpi #abm #accountbasedmarketing #strategy #innovation #podcast #webinar

Did you know approximately 25 to 50 percent of a brand’s customers become inactive each year? Larisa Bedgood, Head of Marketing, and Kym Vance, Head of Business Development, discuss the importance of leveraging a multichannel re-engagement strategy to rekindle interest and improve customer retention. 🎧Listen to the Podcast: https://bit.ly/3u1uLwE #emailmarketing #emailreengagement #digitalamarketing #customerretention #customerengagement

The only one podcast that every business owner should definitely listen to... “Customer Acquisition Strategies” by Alex Hormozi Why should you give it a try? Customer acquisition is one of the biggest pain points of any business. It involves identifying potential customers, reaching out to them through various channels, and ultimately convincing them to purchase a product or service. This process is crucial for business growth and sustainability Alex breaks down effective customer acquisition techniques. Whether you’re in e-commerce, SaaS, or any other industry, these strategies can transform your business. One thing that I loved about this podcast is how he touches upon so many pain points in one setting that you're definitely going to learn more than any other paid course! Do give it a try! What are you listening to lately?