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Did you see the giant pair of adidas shoes flying over Buenos Aires? No? Well, that is because it’s fake news. Or rather, Fake Out Of Home (FOOH). FOOH uses AR or VR to create a digital simulation of traditional out-of-home. The relatively new advertising method is going viral on TikTok, and for good reason. FOOH makes the seemingly impossible, 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦: HBO Max's House of Dragon took over historical monuments  Mattel, Inc.’s Barbie was seen walking around Dubai  L'Oréal lipstick coloured the streets of Paris  Netflix brought Avatar characters to life The North Face jacket kept Big Ben warm FOOH is a big hit with brands because: ✔️ It is cost-effective  ✔️ It is flexible and customizable  ✔️ It has a low environmental impact ✔️ It can enhance engagement and targeting But it is not all positive. As FOOH is entirely technologically dependent, it: ❌ Requires skilled development and maintenance  ❌ Comes with a higher risk of technical issues ❌ Lacks the tangible, real-world presence ❌ Raises privacy concerns So, how do brands successfully implement FOOH? The ingredients are: Data is power  Know your audience  Test, test and test some more Engaging, creative content always wins  Keep privacy and security front of mind Seamless integration and accessibility are key The advancement of tech is changing advertising. And FOOH is one way to leverage this. Which FOOH ad was your favorite? 💭 #advertising #marketing #digitalmarketing 

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