First Media US’ Post

In the bustling heart of #Tokyo, a spectacle unfolds as #NikeJapan celebrates #AirMaxDay with an extraordinary display of innovation and creativity. Outside the iconic #Shinjuku Station, the #AirMax1 is not just showcased; it’s brought to life through a mesmerizing #3D #billboard. This visual marvel transcends traditional advertising, captivating passersby with a dynamic presentation that seems to defy the very laws of physics. As the Air Max 1 emerges, floating effortlessly in mid-air, it’s a testament to Nike’s commitment to pushing the boundaries of design and experience.  #Innovative Use of #Technology:  The 3D billboard outside Shinjuku Station leverages cutting-edge animation techniques to create an illusion of the Air Max sneakers floating in mid-air. This not only grabs attention due to its novelty but also aligns with Nike’s image as an innovator. #Cultural Integration:  By incorporating the well-known local figure of the #Shinjuku cat into the #advertisement, Nike creates a sense of cultural relevance and connection with the local audience. This clever integration helps to endear the brand to consumers by acknowledging and celebrating local culture. #Experiential #Marketing:  The billboard goes beyond traditional advertising by creating an experience. It’s not just about showcasing a product; it’s about engaging people in a memorable way that stimulates conversation and sharing, particularly on social media. #Strategic #Location:  Positioning the billboard in a high-traffic area like Shinjuku ensures maximum visibility. It’s a smart move that capitalizes on the dense foot traffic of one of the busiest stations in the world, thereby amplifying the #campaign’s reach. #Brand Heritage Celebration:  The campaign marks the 35th anniversary of Air Max, which is a significant milestone. Highlighting this heritage reinforces brand loyalty and appeals to both long-time fans and new customers. #SocialMedia #Amplification: The visually striking nature of the billboard encourages people to take photos and share them online, effectively turning each viewer into a brand ambassador. This organic spread through social media multiplies the campaign’s reach without additional marketing spend. In conclusion, the Nike Air Max Day 3D Billboard is a masterclass in modern marketing that combines technology, cultural savvy, experiential engagement, strategic placement, celebration of brand heritage, and social media integration to create a powerful and memorable campaign.

#FOOH: Are you ready for a new reality? #FakeOutofHome, or #FauxOutofHome, is the new black in advertising. The new era for brands comes with a lot of #CGI, photos, and videos to transform the real world into dynamic, immersive experiences. 💡 How Does It Work? FOOH strategically places content in unexpected locations, catching people off guard and making an unforgettable impact. This new way of communicating has opened new horizons for brand storytelling and engagement, particularly with mobile integration. The buzz comes from the fact that it needs to be communicated to the consumer that it's a digital intervention. 💡 How are the brands doing it? In Brazil, Adidas placed a sneaker passing through the Arcos da Lapa in place of the Santa Teresa tram in Rio de Janeiro. Other famous FOOH include unveiling a giant Barbie emerging from a box in Dubai and the artistic touch of Maybelline, painting eyelashes on a train in London. 💡The FOOH advertising is a daily reality here at Lightfarm.  Our team pulled off some fantastic content for #Spaten and #Vivo. The beer wanted to bring one of its trademarks to the historical heart of São Paulo to kick off beer celebrations last year. So, we placed the legendary glass beer mug for Beer Sliding in front of Theatro Municipal. As a result, the numbers speak for success. One of the contents achieved over 6 million views only on Instagram. 🍺 VIVO, in partnership with #Barbie + HBO Max, tasked us with hanging the doll's purse on a building in São Paulo to promote the streaming premiere of Barbie. The Walt Disney Studios and Marvel Studios put us on a mission to deliver shadows and airships around Brazil to announce #Loki's 2nd season. You can check out a few campaigns we've made last year below. And watch out to reach our next FOOHs coming around the world! If you'd like to see more of our projects, visit us at ➡️ https://bit.ly/3r672tQ

Connecting brand experience with consumers is what we do best. If you want to learn more or see more examples just reach out and let us know. #digital #retailing ##augmentedreality

Digitial creativity.... This Hermès campaign is beautiful! Have you noticed any other digital OOH campaigns? Are you considering it for your brand? Share what you've seen in comments below! #digitalmarketing #hermes #OOH #VisualDisplay #marketing

Phygital Retail has created it’s on space within experiential retail. This is a perfect example of how both mediums can come together in harmony, when combined with the simplicity of concept. Truly beautiful. #experientialretail #windows #visualmerchandising #digital #retail #phygital

You’re not jogging right unless you get into a puddle war with a stranger. #GoodAdsMatter The early 2000s gave us some of Nike’s best ads to date that we still go back to in search for creative inspiration. From this 2001 commercial, titled “Puddles”, to the one that followed the next year, titled “Shadow Running”, these advertising gems have proven, time and again, how Nike have always understood the pulse of their audience. The narrative unfolds as a man accidentally splashes water on a woman while on a run. This is followed by 60 seconds of a highly competitive (and oddly endearing) cat-and-mouse chase sequence––effortlessly plugging in Nike’s playful and resilient nature, both as a brand and as the product features that align perfectly with the former. In an unexpected turn of events, the brand takes this opportunity to further the plot, and take a clever and light-hearted dig at the 9 to 5 corporate lifestyle––which even after 22 years, leaves us with an existential dread! 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dvumBG23 Country: Netherlands Year: 2002 Brand: Nike Brand Manager: Paolo Tubito Advertising Director: Stefan Olander Agency: Wieden + Kennedy Producer: Jasmine Kimera Creative Director: Paul Shearer Copywriters: Carlo Cavallone & Paul Shearer Art Director: Rachid Ahouyek Account Handlers: Jenny Campbell & Alex Wolfe Production Company: Outsider Producer: John Madsen Directors: Dom & Nic Post Production: Final Cut Editor: Struan Clay Music: Herb Alpert & The Tijuana Brass Sound Designer: Raja Sehgal 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! ––––––––––––––––––––– 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK #GoodAdsMatterRoundtableSeason1 #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Hoss Khosravi is a Nordic 𝗗𝗢𝗢𝗛 pioneer. Having been an integral part of evolving it from being perceived as “a bunch of TV-screens”. To that of a multifaceted and capable media. 🔑A key component has been a focus on pairing and partnering Digital Out Of Home with commercial spaces. Especially shopping malls.   They are increasingly transforming into platforms for consumers to interact with brands. Moreover to deliver multiple touch points in people’s daily lives. This is ideal for our 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗢𝘂𝘁 𝗢𝗳 𝗛𝗼𝗺𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. A full motion digital core, murals, large format banners, innovative tech, and immersive 3D formats such as DeepScreen. These engaging media solutions play an imperative part in the evolution and change. As part of the renewed partnership with Ocean Outdoor Nordics NCSC - Nordic Commercial Spaces & Communities sat down for a chat with Hoss. You'll find the interview in the comments below.👇🏼👇🏼 #commercialspaces #DOOH #OOH #shoppingmalls #advertising #retail

Explore how Visual Effects helped Nike captivate global audiences during the World Cup. Case Study: How Nike Used Visual Effects to "Write the Future" In 2010, Nike launched its iconic "Write the Future" campaign during the FIFA World Cup, setting a new standard in sports advertising. The campaign captivated global audiences with visually stunning commercials featuring football stars like Cristiano Ronaldo and Didier Drogba, blending CGI to depict alternate realities where players shaped their destinies on the field. Results: Market Impact: Generated immense buzz and anticipation among football fans and media outlets worldwide, making Nike the most talked-about brand during the World Cup. Consumer Engagement: Achieved over 25 million views on YouTube alone for campaign videos, along with significant social media interactions and shares. Sales Performance: Experienced a surge in sales of Nike football apparel and footwear during the World Cup period, attributing success to the campaign's emotional appeal and innovative storytelling. Key Achievements: Global Engagement: Reached millions of football fans worldwide, making Nike the talk of the World Cup. Brand Differentiation: Demonstrated Nike's innovation in sports apparel and footwear through compelling storytelling. Emotional Connection: Connected deeply with fans and athletes alike, fostering strong brand loyalty and driving sales. Impact: The campaign's use of visual effects not only elevated Nike's brand presence but also drove significant consumer engagement and boosted sales during the tournament. Let's explore how visual effects can elevate your brand's storytelling and engage audiences globally. #Visual Effects #vfx #wmtwotechnologies #writethefuture

👇 This seems like a powerful combination for a window display! Simplicity, paired with creativity, makes the result clear and impactful, while sensory elements and realism draw people in, engaging multiple senses and making the experience more relatable. Definitely very attractive! Hermès #retail #visualmerchandising #customerexperience #windowdisplay #creativity

Innovation: AR advertising The Dior x Harrods collaboration is a perfect example of how AR can revolutionize brand interaction. AR on Snapchat—or any social media platform—provides customers with a unique and immersive way to interact with brands. It’s not just about seeing a product; it’s about experiencing it in real time. Imagine being able to show customers really time new arrivals, special promotions, or must-have products. AR makes these experiences personal and relevant, whether they are at the pharmacy promoting new health products or in the makeup store showcasing new collections. Would you consider AR as a great way to engage customers and show them products? #innovation