What a ride! Embarc's California State Fair activation wrapped, and I'm still buzzing.
We built a dispensary/museum in the middle of the fair and saw thousands and thousands of people pass through over 17 days.
What really stayed with me was the crowd's curiosity about cannabis.
Attendees wandered in from art exhibits and hypnotist shows to our cannabis education area.
They learned about the plant's history, its effects, and could then buy and consume on-site.
We’ve never been able to take a customer on a journey like that before.
We met folks who'd never considered consuming, asking wide-eyed questions about everything.
And seeing older attendees get emotional about cannabis being normalized hit HARD for me.
I have to say, our team knocked it out of the park despite the challenges.
Stocking enough product for 17 days was trickier than we thought.
And our systems got a real, high-volume, rapid fire workout.
But we figured it out together, just like we always do.
We showed that cannabis can fit right in at mainstream events.
And, we did this in collaboration with our partners at Equity Trade Network (we had dinner in SF last night still talking about how surreal that experience was).
In a way, it felt like a glimpse into the future.
Alas, no time to get sentimental....
To Outside Lands we ride ✌️
Our team is onsite and ready to kick off our 4th year at this event.
This is the first time Embarc is taking a more consumer facing role.
We've been working up to this moment and I'm incredibly proud and excited. It's going to be a great weekend.
Anyone else going to Outside Lands?
#cannabis #cannabismarketing #events #marketing #cannabiscommunity
Corporate Social Responsibility Lead | Communications Expert | Impactful Storyteller | I help companies develop partnerships and campaigns that increase visibility, deepen impact, and drive positive change
2wThank you for bringing the good vibes to Chicago! Such a fun event. ❤️