Gautam Jain’s Post

Ad networks are pushing connected TV (CTV) solutions like never before. And here's why. 👇 There are around 130M households in the USA. And more than 120M own 1 (or more) CTV devices. Up 30M new devices since 2019. In other words, your ads could reach almost every household in the USA. And on top of that ad tech is only getting better by the day. Think that sounds interesting? Read our full report to learn how effective CTV ads are, their costs, and what industries are thriving on the channel. https://lnkd.in/g2fE7m7V

🚗 Unlocking Radio’s Potential in the Automotive Aftermarket A new report from Katz Media Group reveals a major opportunity for radio advertisers in the automotive aftermarket sector, which spent $67.1 million on #radio ads last year. With AM/FM radio dominating in-car listening and driving impressive brand lift for auto products, now is the time for aftermarket brands to tap into radio’s unmatched reach and engagement. Let’s discuss how radio can power your advertising strategy. Schedule a meeting with me via the link in my bio 🔗 #AutomotiveMarketing #RadioAdvertising #MediaStrategy #LocalRadio #AudioAdvertising #CromwellMedia Cromwell Media

In our new FAST report, Samsung Ads Canada found that nearly half of streamers in Canada use FAST and 74% of consumers view the content on FAST as good or better than content on traditional TV. For a deeper dive into our new insights, download the full report here: https://lnkd.in/gBGk7M97

Do you want to target new home shoppers with a full-screen TV experience during prime viewing hours? BDX’s Connected TV engages home shoppers across their smart TVs and connected devices. Check out our video to learn more. #connectedtv #homebuilders #leadgeneration #homeshoppers #newhomemarketing

Google TV provides targeted, in-stream video inventory across more than 20 million monthly active Google TV and other Android TV OS devices. The Google TV network is available directly through Google Ads and Google Display & Video 360, which lets you plan, buy, and measure your Google TV campaigns alongside your existing digital video campaigns. When you set up your video campaign, just select the Google TV network alongside YouTube to maximize your reach on the biggest screen on the home. #digitalmarketing #ppc #googleads

I've had 3 different partners ask about cookie deprecation this week: ❓"Will our Samba TV audiences be affected when cookies crumble⁉" Good news! Samba TV's #identitygraph is inherently cookieless... 🏘 ...built on a foundation of household identifiers, such as Samba TV Device ID and IP addresses (plus LiveRamp RampID, Device IDs, CTV Device IDs, and HEMs) 😴 Rest easy, partners - when cookies disappear... 🛌 ...your Samba audiences will be safely tucked in and working as they always have Since: 🎯 ...our household graph already enables us to target devices and users at the household level 😚 ...ensuring that our operations (& your audiences!) are future-proofed against the crumble of cookie-based targeting When cookies aren't the cornerstone of a household, that household remains safe and so do your high-performing, first-party ACR-built, 100% opt-in, TV viewership audiences. ✌+ 🍪 = ❤️ 📺 🏡 😎 #nocookiesnoproblem #TVviewership #addressabletv #digitalmedia

Your smart TV captures 7,200 images per hour with the objective of getting you to buy more and more and more. "Smart TVs sold today use automatic content recognition (ACR), a kind of ad surveillance technology that collects data on everything you view and sends it to a proprietary database to identify what you’re watching and serve you highly targeted ads. The software is largely hidden from view, and it’s complicated to opt out." https://lnkd.in/eJCjq8n4

Connected TV is shifting to a #mobile mindset, offering the benefit of seeing both immediate impact and measurable results. Read our new free paper produced alongside Roku, AppsFlyer, and tvScientific here 🔽 https://lnkd.in/ebJgvZ6p 📱Second screening – why the prevalence of mobile phones while watching TV is important when media planning. 📈 Measurement – advanced techniques such as Media Mix Models are important. MMM safeguards advertisers from ongoing privacy updates that will continue to limit data signals. 🎨 Creative – consider multiple creative variations to support testing needs and placement context. 🔬 Testing – essential to enable optimization of campaigns and best done well in advance to build on learnings #mcsaatchi

Imagine a future when ads are served to a device connected to your TV via an HDMI port. So whenever you switch to a game console, a Blu-ray player, a cable box, or even another streaming device you are served ads (that you likely can't choose to skip or block). If you don't agree to this service you could be locked out of your own HDMI port, and you cant even change the HDMI input. Or where a remote TV control app on your smartphone serves you a 1-minute ad before you can use it. Sound dystopian, right? Needing to do a hostage negotiation with your television is annoying—enraging, even—but it is only a small indignity. Much worse would be other real world applications, such as Tesla changing the life of your car battery or shutting down the engine remotely. Worse is the creeping sensation that it has become standard practice for the things we buy to fail us through subtle, technological betrayals. A little surveillance here, a little forced arbitration there. Add it up, and the real problem becomes existential.