Gerry Mason’s Post

"External charitable initiatives...don't do anything for your own employees" Wrong. Cynical & WRONG. Internally, it does more than you think... It sets an example, from the very top, which trickles down to every single one of your employees, of - HOW . WE . DO . BUSINESS It demonstrates with action & tangible evidence, that your business is not JUST about growth & "winning" & doing whatever it takes to stay ahead of the numbers - cutting corners, taking advantage of people, manipulation, exploitation, evasion, massaging the figures. The list goes on... I firmly believe: there is room in business for a conscience & a decent amount of room at that. There's a concept of: every 10% of earnings, you give away to charity. I believe Ben & Jerry's adopted this for a while (and hopefully still do) - among others I believe. Why would a business, whose primary goal is revenue and profit growth, give 10% of its earnings away, just like that? That sounds like the worst CFO in the world?! So, why? Because those who understand the concept of love, know: The only way to get love...is to GIVE love. And when you figure that out, the rest is history. I'm personally, very proud in many ways to represent #Peninsula, and this is just another thing on the list. Be cynical...dismiss as virtue signalling - corporate patting on the back, if you will - see how far that gets you 🙄 #love > #hate The money-making business is ruthless. Winning is a ruthless pursuit #Mourinho If you can win in the right way - oh it's oh so much sweeter #SirMatt #SirAlex And, in the off chance you do happen to "lose", if you played the game in the "right" way - you can never really lose...you always win...you ONLY win...even when you "lose" 🙃 And for those who are STILL cynical about these initiatives...our group-wide charitable efforts are discussed (at the very least) once a month, in a newsletter from the SLT...they are housed neatly at the very top of our internal employee hub...and I'm sure are in even more places I haven't even learned of yet. This isn't just: ooh get some PR, look at us doing altruistic things and then forget and never actually do anything about it. No, these initiatives are inbuilt to Peninsula UK and I'm very much here for it 👏🏻 #JT said it best: what goes around, goes around, goes around...comes all the way...BACK around 😇 #peninsula #businesswithaconscience

Our Partnerships are THRIVING! Let's take a minute to celebrate Asda, a leader in the realm of corporate philanthropy and a proud partner of BBC Children in Need for an INCREDIBLE 23 years. Their superpower is understanding it is about more than just fundraising; it's about harnessing the power of community engagement and innovative thinking. Asda has brilliantly demonstrated that when a brand aligns its values with a cause, the impact is HUGE. They've shown us what it truly means to be #CommunityChampions. Their efforts are more than just impressive; they're inspiring. Here's just a few reasons why we LOVE this partnership; 🤞 Two-plus decades of unwavering support for BBC Children in Need. It brings new meaning to the phrase, "I'm loyal, babe!" 🧠 Always finding new, engaging ways to encourage donations, truly setting the bar for others. 👪 ASDA knows its communities and engages them with authenticity and care. THANK YOU Asda for raising millions and changing countless lives! Now, imagine the possibilities if your brand could join us on this awesome journey. We're not just talking about CSR tick-boxes; we're talking about real, measurable impact for children and young people in the UK. And we are having SO much fun doing it! ✨ I am talking to all Innovators, Community Leaders and Inspiring Brands: Are you ready to take a leap into a partnership that raises the bar? Want to be part of a story where your brand isn't just seen, but celebrated for making a real difference? Drop a comment, send a message or connect. I'm here. Let's collaborate on how we can turn your brand's vision for social impact into a reality. 📢 A HUGE shout out and all my admiration to Lucy Hennessy, Lucy Sutcliffe & Jill Bainbridge who have poured their hearts into this partnership over the last few years! #PartnershipGoals #Innovation #CommunityImpact #childreninneed

Creating value in the best possible way

Anyone, anywhere in the UK

🧣 As winter intensifies, 1 in 5 UK charities may face service closures, echoing the recent shutdown of prominent organisations within the sector. Successfully overcoming these challenges requires strategic planning, strong governance, and decisive actions from trustees, which you can read about below ⬇️ #Charities #NotForProfit #Trustees #WinterSeason

It was great to collaborate with industry peers and understand the challenges but also gain feedback on what is such an important subject for so many people across the country. Plus raise so much for a charity that means a lot to my family. Building safety continues to be a ‘hot’ topic but the work we are doing is an opportunity for reflection on how we can incorporate processes into the future projects to get it right first time. Vistry doing the right thing. #buildingsafety #specialprojects

Providing Solutions To Workplace Refreshment Needs In The Midlands

Join the CharitEpulse trio as they provide a topical round up of the latest charity sector news, including the recent Charity Commission trustee disqualification orders followed by a more detailed discussion of what the new Labour government will mean for charities – opportunities as well as potential issues. The trio also anticipate the new charity minister’s contributions, challenges of being a small charity, and complexities of procurement. Listen here: https://bit.ly/3A2c7HI Capital at risk. Charles Mesquita Catherine Rustomji James Saunders #quiltercheviot #trustees #CharitEpulse #CharityChats #Charities #CharitySector #CharityNews

One of the often overlooked consequences of a cost-of-living crisis is the impact on charities. When people have less, they have less to give. There are 27,000 registered charities in Aotearoa, many of which provide life-changing services to our society's most vulnerable. As discussed in this RNZ piece, too many are now struggling to make ends meet. To all those currently working in the charity/non-profit sector- you are not invisible. Thank you for all that you do. https://lnkd.in/gUcC9r6e