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In this episode of the BRAVE COMMERCE Podcast, Kerry Sullivan, CEO of Versed, a Public Benefit Corp, joins co-hosts Rachel Tipograph and Sarah Hofstetter to share her journey from leading iconic brands to scaling an indie Beauty powerhouse. Together, they explore: ✨ How blending big-brand expertise with indie brand agility fuels innovation and growth ✨ Full-funnel marketing strategies for emerging Beauty brands in today's digital and retail landscape ✨ The importance of authenticity and strategic risk-taking in building modern Beauty brands 🎧 Listen here: https://lnkd.in/gMYv4H5w #BeautyBrands #MarketingPodcast #eCommerceMarketing #Versed #InfluencerMarketing #BrandStrategy

📦 On this week’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Lauren Livak Gilbert & Peter Crosby join Michael Keplinger, Founding Partner at SmashBrand, who articulates the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels 📦 Give it a listen! 👇 #digitalleaders #digitalmarketing #ecommerce #podcast

Ever wondered how brands turn community chatter into explosive growth? 💬 From building a community before the product hits the shelves to harnessing the initial buzz on platforms like Instagram and TikTok, our latest podcast episode unveils the secrets behind community-led brand strategies. Listen in to learn how leveraging a core community can supercharge your brand's journey from inception to market leader here: https://lnkd.in/g88gkVJ8 . . . . #Emotive #EmotivePodcast #EmotiveSMS #SMSMarketing #CommunityMarketing #DigitalMarketing #DTC #Ecommerce #MarketingTips #GrowthMarketing

On the Korn Ferry Briefings Podcast, Jackie Bebenroth sat down with Korn Ferry CMO Jill Wiltfong to dissect how brands are evolving to catch the attention of Gen Z consumers. Because a whopping 70% of Gen Z wants to buy from brands that make a difference in the world, brands should take stock of their initiatives and how they express purpose. Takeaways from this episode: ✅ Experiences: Entertain & engage! Brands, take note: this audience craves entertainment. The more you deliver experiences, the better off you'll be. ✅ Connection: Dubbed the loneliest generation, Gen Z seeks connection. Brands, be the foundation for community and belonging. ✅ Internal Evangelism: Smart leaders know that big brand shifts need internal buy-in first. Get your team on board for a more grassroots movement. Listen to the full episode here: https://lnkd.in/eM43Rp9c #marketingagency #brandingagency #brandpositioning #contentmarketing #foodmarketing #brandstrategy #wellnessmarketing

"You don't know if you don't try" 🚀 Anna Airisto, Global Marketing Manager at Stockmann gives a peek into the approach to innovation and iteration of their social commerce channel. Constantly testing new content ideas, hosts and formats is key to creating a sales channel that deeply resonates with their audience. Watch the full interview by our CEO Maryam Ghahremani here: https://lnkd.in/dWjbXza2 Or listen to The Forecast by Bambuser in your podcast player of choice 🎙 #retailpodcast #techpodcast #socialcommerce #videocommerce #liveshopping #bambuser

Check out a recent episode of The Rethink Marketing Podcast to hear Ian’s thoughts on balancing data with emotion, impulse buying, the changing advertising industry, and more. Emotional connections are key to building brand loyalty. How will you meet your clients’ emotional needs? 🤔🛍 Thanks Colin Jeffries and Paul Frodge for the great conversation! Learn more at soothbetold.com, and listen here: https://lnkd.in/eZJXwsZ2 #ReThinkMarketing #EmotionalMarketing #ImpulseShopping #Sooth #SoothBeTold

Have you been enjoying the Blue Light Special Podcast? You'll definitely want to re-visit Episode 1 where Christine Wright and Trevor Lewis dive into the world of shopper marketing, offering insights to help you excel in your career. In this inaugural episode, they cover: 🔹 The impact of social media on consumer behavior, especially among younger generations. 🔹 Personal retail experiences and brand shout-outs for those getting it right. 🔹 Trends in retail and branding. 🔹 Segmenting in-store marketing budgets based on store volume. 🔹 The importance of flexibility and nimbleness in retail. 🔹 Personal reflections and professional advice. Check it out here: https://hubs.ly/Q02B1mYC0 #BlueLightSpecialPodcast #ShopperMarketing #RetailTrends #SocialMediaInfluence #PodcastLaunch #MarketingInsights

Curious about the strategies behind MANSCAPED's rapid ascent in the men's grooming industry? In this insightful episode of The Elusive Consumer podcast, Ellie Tehrani, Americas CEO at Kadence International, speaks with Monica Aguilo, who was leading Consumer Insights and Strategy at Manscaped at the time. They delve into how Manscaped harnessed consumer data to craft innovative products and a compelling brand narrative, emphasizing the significance of humor in their marketing approach. Monica, who now leads consumer insights at Earth Breeze, offers valuable lessons in leveraging consumer insights for brand growth and differentiation. Listen to the full episode here: https://lnkd.in/gkyfRgNq #ConsumerInsights #BrandStrategy #DataDrivenGrowth

Gen3 Marketing’s Actionable Insights Podcast Series 🎙️    This week, we highlight Episode 11 from our extensive podcast back catalogue that featured the excellent Tiara Rea-Palmer, Director of Partnerships at CouponFollow.     Tiara provided a masterclass and uncovered the power of cashback loyalty in the customer journey and shares innovative tactics including conquesting. A host of actionable insights are included to help engage potential customers early in their buying journey.     Don’t miss out. Watch, listen and subscribe today. ⬇️    🎙️ https://lnkd.in/eFYyRBRH    #AffiliateMarketing #PerformanceMarketing #MarketingPodcast  

If you're a podcast enthusiast like me, you should check out "How I Built This" with Guy Raz. In this podcast, Guy interviews successful founders of some of the most popular brands in the world. One of the latest episodes features Mike Cessario, founder of Liquid Death water, a brand that has taken the bottled water market by storm. Mike's journey from being a creative in the ad business to becoming CEO of a multi-million-dollar company is both fascinating and inspiring. The episode highlights the importance of branding, packaging, and bold marketing in building a successful business, especially in a saturated market like bottled water (pun intended!). What really stood out to me was how Liquid Death prioritized social media reactions over traditional testing and focus groups, which shows the evolving landscape of consumer engagement. From serving a niche market of punk rock bands and their fans to becoming a brand for the masses, Liquid Death's story is a compelling example of adapting and responding to consumer feedback. It underscores the power of understanding and leveraging the dynamics of social media to connect with audiences in real-time and keeping them engaged with entertaining content. I highly recommend giving this episode a listen! #podcastrecommendation #howibuildthis #liquiddeathwater