Givsly’s Post

🤔 Are you listed in the TNPA Marketplace yet? 👉 In TNPA's Marketplace you will find a directory of consulting firms, suppliers, and vendors that provide services to nonprofits. All businesses listed in the marketplace offer perks to TNPA nonprofit members. 🔗 Learn More | https://bit.ly/3JzXoW0 📧 Interested in listing your company or services? | Contact Heidi Ashley at hashley@tnpa.org #marketplace #directory #services #nonprofitsector #nonprofits

As an agency with many clients in the third sector, we often get asked about increasing donor pools or targeting new audiences. Recently we have seen an increase in charities asking us for advice on how to target younger supporters. Here are some of our insights on how and why targeting Gen Z should be an essential part your long term strategy. https://lnkd.in/eFciPt2s #createchange #thirdsector #fundraising

~~ THE ONLY STRATEGY FOR ENCHANTING SUPPORTERS ~~ The future of audience participation with nonprofits is experience-driven for one simple reason: Humans are wired for experience. That's why experience is the strategy that always wins. In every sector. In every era. But because there can be confusion around what we mean by "audience experience" (AX), we've created the SUBLIMITY AX Schema. Click in the link in the first comment to read about the schema and download it for your own use developing fresh, new experience concepts for your audience members. ~~~~~ #audienceexperience #reenchantment #nonprofitinnovation #nonprofitmarketing

Another episode of the Secret Guide to Fundraising is here! This week, we're delighted to talk to Ash Collins Influencer Relations Specialist for Best Friends Animal Society. Developing and managing partnerships with donors is a skill that fundraisers have perfected, but applying this craft to influencers is fairly new. How can charities and non-profits build relationships with influencers to help raise campaign awareness? What tools do fundraisers need to begin a collaboration authentically? These are questions Ash answers with Givergy's COO Ben Crook. Click the link to listen in! https://bit.ly/3SksOU5 #fundraising #influencermarketing #nonprofit

How do you engage key audiences when you already have 100% brand awareness? For Goodwill of North Georgia, we opted to "Go Big on Good" with a fully integrated campaign to remind those target audiences that all purchases and donations are part of a larger picture of job creation, opportunity, and sustainability. See the full campaign: https://bit.ly/3TUCSnE

Targeting older audiences has lent itself to certain channels such as email and direct mail, but since the emerging groups of donors are skewing younger, are you using the right strategies to effectively reach your audience? Read to find out: https://lnkd.in/ePjV2CpF Nicky (Nicola) Delasalle #performancemarketing #tvads #datadriven #donors #charity #nonprofitorgs #leadgeneration #audiences

Luminary Erwin Ephron’s words ring true on many topics today, including #mediaplanning, #research, #targeting, #reach & #recency. You can now learn more about all of them in the book WOW: The Wit and Wisdom of Erwin Ephron, a gift for donating to our nonprofit, ARF WIDE. Learn more: bit.ly/ARFWOW

Mastering Social Media for Nonprofits: Understanding Platforms for Effective Engagement With a multitude of social media platforms available, each offering unique features and audiences, understanding how to leverage them effectively is crucial for maximizing outreach and engagement. Read more here: https://lnkd.in/gMPmiEmk #SocialMediaPlatforms #MarketingExperts #FundraisingExperts #StrategicCommunications #NonprofitConsulting #FundraisingConsultancy #MarketingConsulting #CommunicationsStrategy #NonprofitInnovation #NonprofitTech #FundraisingStrategies #MarketingStrategies #VivaStrategic

If you’re in #advertising, your work has been impacted by Erwin Ephron whether you know of him or not. Advertising Research Foundation (ARF) has compiled a collection of his much-loved newsletters. They are available now, and all proceeds go to support the ARF Charitable Foundation’s WIDE program. Learn more below. #advertisingandmarketing #advertisingagency #marketresearch #marketresearchreports #mediaagency #analytics