Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.” #DEI #DiversityEquityInclusion
GMR Marketing’s Post
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•Social change leader, bringing brand, policy and strategy together. •Named in Marketing Week's Top 100 Most Effective Marketers in the UK.
There are days when your team surprises in you - in the best way. Clearly, there are days when the opposite happens(!), but let’s stick with the positive. Things are rolling so fast at RNIB these days on the social change front, and across the board, it is hard to keep pace with the momentum being generated. Seeing final creative for the innovative, interactive, inspiring (keeping that alliteration going), Alt Alts campaign, created alongside MullenLowe UK was one of those days - giving me a late Friday afternoon lift in a hastily grabbed catch up. I believe in the importance of evidence based approaches, but I think instinct is such an underplayed aspect of brand, campaigning, communications and social change generally - I had a feeling that this was a campaign with a certain kind of alchemy and was glad to be proved right by the response. I am so proud of the team for the way in which this text-driven campaign - which presents descriptions of some of the most iconic moments in the world, such as The Beatles crossing Abbey Road, to show how alt text builds inclusion for blind and partially sighted people and is something we can all do - has taken off; now named in the top five campaigns globally in AdForum. Great to see we are sitting alongside the fabulous ‘Assume That I Campaign’ by Coordown, which challenges perceptions of people with Down Syndrome - which has behaviour change insights at its heart, as well as some ‘kick-ass’ creativity. We are on a bit of a journey with behaviour change ourselves and looking at how people can build more equitable communities for people with sight loss. Ads like this one can only lift up the whole sector and help everyone learn what drives change and action - especially in a rapidly evolving world. ❤️ The Alt Alts campaign builds on work we have carried out to engage big brands on social media, like Innocent and Uber Eats, in using alt text. Now we are urging MPs to join the debate, with Wes Streeting, Shadow Secretary of State for Health and Social Care among others hearing the rallying cry and championing alt text. This layering and amplifying of activity is also important to real social change. Off on holiday now - hoping to be further positively surprised when I get back. 🤞 Well done Martin Wingfield + Lorna Forbes. #Creativity #Advertising #Sightloss #SocialChange #BehaviourChange
Best Ads and Advertising Campaigns of the Week - AdForum Top 5 Worldwide Mar 25, 2024
adforum.com
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🔍 In an industry that prides itself on #creativity and innovation, the stark lack of diversity in ad production ecosystems is not just a paradox; it’s a problem. 🌟 Excited to share my latest op-ed! 📝🌈 I’ve jumped into #DEI in #advertising #production, exploring ways to put diversity, equity, and inclusion front and center. And check out the new WFA guide that covers DEIB in ad content production 👇🔗
Advertising's diversity issue; who makes the work, shapes the work | shots
shots.net
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Managing Director at Studio 5; MEFA mentor; Black & Brilliant Advocacy Network UK member; BRiM advisory group member
Looking forward to seeing work from new and underrepresented directors in the Shiny Awards jury panels. In the past, I've found judging to be exhausting but I have a good feeling that this will be one of the more joyful sessions! You have until the 27th of August to enter: - Every longlisted entry is judged by a panel of Advertising Industry Members. The highest scoring make up the shortlist and are screened at the Awards event. - The host agency’s senior producers & creatives decide the final Awards winners. - Winners are promoted publicly across Shiny’s extensive & highly focused comms. - Every longlisted entry is added to the Shiny List. - Eligible entries can include signed & off-roster directors, as long as that director has never worked on a commercial, brand content or music video with a budget over £50k. - There are no separate categories - work can be any genre & type, including TikTok videos, but must be under 5 mins runtime
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VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings
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Last week at Advertising Week Europe, there was a lot of conversation about inclusive advertising being the future of advertising. Innovation, accessibility, and brands cultivating brave partnerships were just some of the key messages industry leaders urged us to take forward. So amidst the murmurs of DEI losing its momentum, what I heard is that DEI is here to stay. In 2024, DEI underpins the creative industry and is now an expectation, not a nice-to-have. Here are some key sound bites I took away: ‘We have to cut through the noise’ — Elizabeth Anyaegbuna ‘I know that having a diverse team is going to make our pitches better and in turn, win over clients, so it’s critical for business’ — Heather Blundell ‘If you’re anti-woke or resisting change, ask yourself why you want things to stay the same' — Munroe Bergdorf ‘Think progress over perfection’ — Henrietta Corley 'Always frame it as something exciting, a change to make creative work more disruptive. That in turn will make a return on inclusion and ensure a return on investment’ — Katy Talikowska ‘DEI has almost become this facade to fix things that were visible but what about the internal problems? Are your teams diverse? There’s rice at home!’ — Irene Agbontaen Read more: https://lnkd.in/erTEXwpF #Advertising #DEI
DEI is the new standard: #AdWeekEurope
theunmistakables.com
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At Bourne Media, we focus on these 3 Os to maximise our clients' ad revenues across print AND digital - here's how we do it: 🚀 Offer. If you're not making good revenues from digital, it's time to review your digital advertising offer. 🚀 Opportunity: we make it easy for your advertisers to see the value in your offer, by creating opportunities they just don't get elsewhere. 🚀 Omnichannel: we don't privilege print over digital, or vice-versa; we focus on BOTH - giving our advertisers the best exposure, and our clients the best revenues. Take a look at our case studies to see how we're growing ad revenues that make a real difference to organisations and charities like yours. DM us to discuss how a new advertising sales strategy could bring in new revenues for you in 2024.
Case Studies | Bourne Media
bourne-media.co.uk
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Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eB7dkETY #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy
Why media needs to go back to school
thedrum.com
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We saved you a seat. As the 2024 awards season comes to a close we invite you to behind-the-scenes straight from the judging room – where creativity without confines is celebrated – witness the deliberations that defined the future of advertising and creative excellence this season. ➖Learn from the Best: Hear directly from top creatives and industry pioneers as they share their thoughts, critiques, and insights. ➖Inspire Your Own Work: Understand what sets winning ideas apart and apply these lessons to your own creative projects. ➖Stay Ahead of Trends: Get a sneak peek into the trends and innovations shaping the future of advertising and creativity. Don’t miss this look inside the judging process. It’s more than just an awards show; it’s a celebration of creativity, ideas, and the relentless pursuit of excellence. Discussions coming June 10th.
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We saved you a seat. As the 2024 awards season comes to a close we invite you to behind-the-scenes straight from the judging room – where creativity without confines is celebrated – witness the deliberations that defined the future of advertising and creative excellence this season. ➖Learn from the Best: Hear directly from top creatives and industry pioneers as they share their thoughts, critiques, and insights. ➖Inspire Your Own Work: Understand what sets winning ideas apart and apply these lessons to your own creative projects. ➖Stay Ahead of Trends: Get a sneak peek into the trends and innovations shaping the future of advertising and creativity. Don’t miss this look inside the judging process. It’s more than just an awards show; it’s a celebration of creativity, ideas, and the relentless pursuit of excellence. Discussions coming June 10th.
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🌟 Excited for Advertising Week! 🌟 Looking forward to reconnecting with familiar faces and meeting new industry peers at Advertising Week! Join us on Day 2, Wednesday, May 15th, at 3 PM, where our CEO, Andrew Casale, will be sharing his thoughts on MFA and what it means for your business at the Game Changers stage. Interested in discussing further or joining our Index Exchange Happy Hour? Drop me a message! Can't wait to connect! #AdvertisingWeek #Networking #IndustryInsights #MFA #BusinessGrowth 🚀📈
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