GTM Partners’ Post

As both an in-house CMO and a fractional, I have experienced first-hand the gaping whole in visibility and collaborative planning for GTM resourcing and target goals. For a Marketing leader, you often don't get the visibility you need into sales team capacity actuals and plans to know how well they can cover pipeline and demand generation; you don't have a clear data picture on whether or not you are generating enough pipeline at the sales team or rep level each month; and it was a true struggle for everyone to report from the same dataset. Kudos to Revcast for identifying and solving these data insight problems!

Heads up for those in Seattle area!! I had the chance to attend one in another city a while back and learned a ton. This will be a GREAT event for CEOs, CROs, Heads of Sales, CMOs, & Product teams. Does your GTM team have alignment around these questions: - Who should we market to? - What do we need in order to operate effectively? (Hint: not just more sales people!) - When can we scale our business? - Where can we grow the most? The frameworks GTM Partners share can help get you moving in the right direction. I'm excited to dive into the most common GTM problems we're seeing in the market right now with Tim Hillison and how teams are adjusting to the current market dynamics. Well worth the time, and you get to check out Outreach's office (which is super cool)!

"Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership." - Peter Drucker. Event Alert - GTM Partners Roadshow on May 10, 2024, in Seattle We'll dive into the vital role of #alignment across the #revenueteam — from #product to #sales, to #marketing to #customersuccess. What’s on the Agenda? ✅ Learning about the innovative GTM Operating System 📈 ✅ Exploring the latest #Trends shaping our industry 🌍 ✅ Drilling down into #strategy, #development, and #execution 🎯 Can't wait to see Sangram Vajre and Bryan Brown from GTM Partners in action; Angela Frackowiak and Branislava Jelicic from Armis; Matt Millen and Nina Butler from Regie.ai, Mick Wilcox from Khronos. 🔥 Special Session Alert: "Insights from the Field" Fireside Chat I’m thrilled to announce a fireside chat with my colleague Jeff Marcoux from Entry Point 1! We'll make it real by sharing firsthand insights from our experiences across clients related to the GTM Operating System. 👀 We want to hear from you! ❌ What are your top challenges in aligning your teams for better execution? ❌ Are there specific topics or questions you'd like us to address in the fireside chat? Please drop your thoughts in the comments below or send me a DM. 🙏 Huge Thanks to Regie.ai, Pavilion, and the Product Marketing Community for sponsoring this event. Looking forward to an engaging discussion and meeting many of you in Seattle! Entry Point 1 #gtm #gtmpartners #marketing #gotimmarket

Every year Pavilion presents the GTM awards at their GTM conference. Last year the majority of revenue leaders nominated were (no surprise) men 🙄🙄🙄 Let’s do something different this year. Know of a great executive level woman CEO? Or doing epic work insales, marketing, customer success, RevOps or fractionally? Awesome. Take action. Nominate her here right now: 🙋♀️👩💼🧑💼👩💻 https://lnkd.in/gUCM9svp Here are all the awards. And I’ve gone ahead and listed a few immediate women who you can also nominate or support right now! Also women, feel free to nominate yourself. Yes I said it. Men do it all the time. CEO/Founder of the Year - Hayden Brown or Denise Holland Dresser Startup CEO/Founder of the Year - Alina Vandenberghe or Kathy M. Zhu CMO of the Year - Dara Treseder Startup CMO of the Year - Jennifer Pockell Dimas CRO of the Year - Leandra Fishman Startup CRO of the Year Autum Grimm CCO of the Year - Stephanie Berner Startup CCO of the Year - Janet Gehrmann Rev Ops Leader of the Year - Sandy Robinson, M.Ed. Fractional/Advisor of the Year - Anne Pao (yes it’s me, or if that’s awkward cool go check out Liza Adams ) GTM Innovator Kieran Snyder Hypergrowth Company OpenAI Anthropic NVIDIA (no surprises here!) Who else should be on the list? Don’t just comment. Nominate! I plan to do at least 3 nominations this weekend. Get them in before the deadline in a couple weeks! #womeninrevenue #womeninleadership #sheleads

Simple frameworks definitely make GTM discussions more productive - will check this out.

🌟 Unmissable Roundtable Discussion for CMO Professionals! 🌟 Join the OnCon Senior Council roundtable on "Unleashing Growth: Navigating the Path to Scaling the GTM Channel" within the CMO category, led by Mac Gupta, Head of Global Partner Marketing at Rocket Software. Get ready for an immersive exploration of unleashing growth and navigating the path to scaling the GTM (Go-To-Market) channel. 📅 Date: February 28th, 2024 👥 Audience: CMO Professionals 🔗 Setting: OnCon Senior Council Roundtable (CMO Category) 📈 Theme: Unleashing Growth: Navigating the Path to Scaling the GTM Channel 🌟 Here's Why CMO Leaders Should Be There 🌟 1️⃣ Elevate Your Strategy: Connect with elite CMO leaders, amplify your strategic thinking abilities, and gain insights into unleashing growth and scaling the GTM channel. Discover effective strategies, tactics, and best practices to drive business growth. 2️⃣ Tap into Peer Wisdom: Immerse yourself in the brilliance of fellow CMO luminaries. Share experiences, exchange innovative ideas, and build lifelong connections with like-minded professionals. 3️⃣ Stay Ahead of the Game: Stay updated on the latest trends, technologies, and best practices in scaling the GTM channel. Gain the knowledge to optimize your go-to-market strategies and achieve sustainable business growth. 4️⃣ Unlock Problem-Solving Prowess: Collaborate with peers, collectively solving common challenges in scaling the GTM channel. Find practical solutions that drive revenue, improve customer acquisition, and enhance brand visibility. 5️⃣ Forge Powerful Connections: Build a robust network of CMO professionals that transforms your career trajectory. Networking is the key to accessing new opportunities, partnerships, and industry insights. Ready to join the conversation? https://buff.ly/3R9Dnup At OnCon Senior Council, we foster innovation, fuel personal growth, and promote unmatched knowledge sharing. Join us and redefine what it means to be a CMO expert! #RoundTable #NetworkingGoals #VirtualEvent #CMO #GTM #BusinessGrowth #SeniorCouncil

Top 5 takeaways from the GTM Partners event in Tampa last week. CEOs, CROs, CMOs, Rev Ops, Partnership leaders all in attendance: 1. Many B2B companies are struggling with the same things. Longer sales cycles, larger buying committees (often including CFOs), and higher expectations for performance. The world is different now for all. 2. Sales, marketing, rev ops, CS misalignment continues to plague many companies. 3. Fractional GTM executives will continue to become more commonly utilized in 2024 and beyond. 4. The 6 types of go-to-market motions dictate your hiring, org, and resourcing strategy. Being able to name and socialize these brings alignment within every department in the entire organization. 5. Nearbound GTM motions are increasing and proving to be among the most efficient. Partners, referrals, events - the human and relationship element within GTM is the future. What struck me most about this event - it wasn't just strategy and high-level anecdotes. The frameworks this team has built, the clarity they bring with their research - provides an incredibly easy way to diagnose your own challenges. It brings a common language that can unite your diverse GTM team and help you quickly diagnose and change course for better results. Such good stuff!! Thank you to Sangram Vajre Lindsay Cordell Bryan Brown and the entire team that gave us such actionable frameworks to bring back to our clients and teams! #gtmstrategy #b2bmarketing #fractionalcmo

Driving alignment across your GTM teams isn’t just a goal—it’s a strategic advantage. According to a LinkedIn study, businesses with strong sales and marketing alignment are 67% more effective at closing deals and 58% better at retaining customers. But how do you get there? At GTM2024, we'll dive deep into actionable strategies to make this a reality. I'm excited to be co-leading a workshop with 🐶 Jacco van der Kooij, where we'll explore how to drive efficiency and alignment across your GTM teams. This isn’t just about theory; it’s about practical steps you can take back to your teams to make a real impact. Join our Winning by Design team at Pavilion GTM2024 in Austin from October 14th-16th for a hands-on experience with experts who’ve been in the trenches. There will also be an amazing Women's Summit on October 13, and a special track that I'll be co-hosting with 🦄Pablo Dominguez and Anjai "AJ" Gandhi for PE/VC GTM Operating Partners on Oct. 14. Looking forward to learning and sharing with many of you there! Link to register - with a special discount - can be found in the comments!

🚀 Light Up Your GTM Strategy with Amber Bogie’s🌟, A GTM Visionary 🚀 Amber dives deep into her marketing journey, revealing how her experiences—from mastering ABM to thriving in fast-paced startups—shaped her GTM expertise. Discover her unique insights on breaking down silos, fostering cross-team collaboration, and prioritizing impactful campaigns. 💡 Explore:  How ABM taught her strategic depth and GTM alignment 🌐 Strategies for seamless collaboration within revenue teams 🤝 Lessons learned from navigating high-stakes marketing programs 🎯 The Role of unified reporting and Tech Stack Choices in GTM Success 📊 Advice for overcoming career setbacks and staying resilient 💪 Don’t miss this chance to gain valuable wisdom from one of the industry's leading GTM minds! 👇 Read NOW: https://lnkd.in/dg7zryxr #GTMStrategy #MarketingInsights #RevenueGrowth #ABM #Collaboration #Leadership #MarketingInnovation #GTMLibrary

🚀 Struggling to see results from your Partner GTM initiatives? You're not alone. In the complex world of enterprise sales, it's easy to get lost in fancy initiatives and big names, only to hit a dead end after a few meetings. Sound familiar? But here's the kicker: It is not a partner which is a bottleneck there could be many levers such #salesleadership commitment #oragnization direction #internal competition ( OEM has there own service offering and competing with the partner in every opportunity) #Direction #Budget, it’s enough to make anyone’s head spin 😵💫! But fear not, because partnerships are the secret sauce for explosive growth 💥. Here's how to light the fuse: 🔥 Align Objectives: Get on the same page with your partners. When everyone's rowing in sync, magic happens! 🔥 Co-create Value: Collaboration is king! Join forces to craft irresistible value propositions. 🔥 Empowerment & Enablement: Arm your partners with the tools they need to crush it. Empowered partners are unstoppable. 🔥 Clear Communication: Keep the convo flowing. Transparent communication builds trust and alignment. 🔥 Agile Adaptation: Stay nimble. Flexibility is key in a fast-moving market. 🔥 Celebrate Wins: Big or small, victories deserve recognition. It's fuel for the fire! 🔥 Continuous Optimization: Keep tweaking and refining. GTM strategies evolve, so stay ahead of the curve. Remember, partners hold the keys to market insight. Treat them like your customer, and watch the magic happen! ✨ Let's ignite our Partner GTM efforts and unlock unprecedented growth together! 💥 #PartnerGTM #Collaboration #BusinessGrowth #businessgrowthstrategy #partnersuccess