Good Ads Matter’s Post

OOH Magic? More like storytelling on a grand scale. Cadbury's most recent campaign isn't just standing out because of the creativity, but more for its sheer brilliance. 𝗠𝗶𝗰𝗿𝗼 𝗦𝗰𝗮𝗹𝗲, 𝗠𝗮𝗰𝗿𝗼 𝗜𝗺𝗽𝗮𝗰𝘁: Mini billboards supported by massive reach through a social first approach. It's how they turned size into an advantage. 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁: By aligning the campaign launch with Easter, they've positioned Mini Eggs as an Easter essential. 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆: It's the little things that count. Cadbury shows that detail in design speaks volumes. This campaign isn't just advertising, it's storytelling at its finest. https://lnkd.in/gxcSjgHv

Some of my favourite Outdoor ads and prints from the past year – paired with their System1 Star-Rating and Attention Trace ⭐ What do they all have in common? ⏩ Simplicity: Minimal copy creates instant impact. With OOH only grabbing 2 seconds of attention on average, using fewer than 10 words helps consumers quickly understand and emotionally engage. 🎨 Playful Creativity: Whether it's a jouster figurine attacking a giant gummy or a surfer riding a Cornetto Sea, these ads go beyond just a big logo. They’re fun, inventive, and make emotional connections. These are just a few insights we uncovered with JCDecaux UK in our 'How to Create the Perfect Poster' research, available for download through the link here - https://lnkd.in/ekVvuSBJ 🎤 Don’t miss us at the Festival of Marketing on October 3rd! System1’s Andrew Tindall, Rajvi K. (Director of Marketing, JCDecaux), and James Arbuckle (Campaign Manager, Interflora UK & Ireland) will share how brands can make the most of #OOH advertising! Fantastic work by the teams at Unilever LOLA MullenLowe TBWA\London MCVITIE'S LIMITED Unbound Asahi Beverages Mondelēz International VCCP PepsiCo #marketing #advertising #outdoor Jon Evans Vanessa Chin Jess M. Melissa Rosenthal Colin Jenkinson Bruce Bickerton Freddie Laughton Chiara Manco Nick Drewe Chris Felton

What a cool #experiential meets #OOH advertising idea! I can literally imagine the aroma of the Maccy D fries now and it's making me hungryyyy! Did anyone see this / smell this?! 😂😋 Where was it? https://lnkd.in/gm8GR8hA #netherlands #amsterdam #advertising #brand #creative #creativeindustrynews

The World’s First Outdoor Advertising with Smell McDonald's the QSR foods giant being loved by millions globally also has a large amount of fan following for their #advertising work and they’ve had some amazing work done across various markets Last week they had a brilliant #innovation in Netherlands where they had the first of its kind, blank billboards set up, but one that “smells like McDonald’s” While it very insightful and it’s part of their product offering and one that customer’s can easily tell their products through smell, it’s this execution that made it an enormous success, having every passer-by stop and look at it It’s #creative ideas like these that truly arouse attention and it’s not always smart tech or size of the outdoor that is the large reason to catch attention, but ideas like these which then have a boomerang effect on #socialmedia through all the interactions from people across engaging with the billboard and sharing content in their feeds Superbly engaging and just the intrigue of the McDonald’s smell is a “Wow” idea and worth an applaud for the executors who put all this through While they’ve implemented this in one country and it’s been getting adulation, it could very well be executed in others too The power of a great idea isn’t it and here’s some OOH experts who we’d love to hear from about this brilliant one of the food major : Shalini Sankar Rachana Lokhande Ankit Rastogi Hardik kapdi Gautam Bhirani

PepsiCo's Gatorade has a new brand positioning: pitch Gatorade as better than water! Between ANZ and Latam, the brand has two different ad campaigns where the intent is the same: position Gatorade as a better choice over water. I liked the ANZ campaign better, by the agency Akcelo. It's a focused narrative featuring just one athlete. But the voice-over sets the tone for why Gatorade is better than water beautifully, while acknowledging all the goodness of water. The script lavishes praise on water all through, but the way it lands the Gatorade advantage, in the end, is brilliant... with a punch! The other campaign, for the Latam region, is by the agency Springtime. This one has a narrative that tries to show a lot of different athletes and people who are physically active. The sequence they intended was to make them all perform and drink water while doing so. And they find themselves that water feels inadequate for the need. There is an interesting idea here about the strained screaming of the people feel is merged with the song's lyrics (Kiss's classic hard rock song, 'I Was Made for Lovin' You'), but unlike the ANZ ad's narrative, this one tries to convey the same thing multiple times, thereby losing the punch. But the core idea is the same and is quite a powerful pitch - Gatorade > Water. It's a wonderful theme that focuses on people who really strain themselves in their physical activities (Gatorade's target audience) and makes a convincing pitch that they should look beyond water. That these Gatorade variants are zero-sugar helps too. #advertising #marketing #creative #creativity

Walking home to catch my train last night and saw this ad for Peroni. My immediate thought was ‘oops they must have forgotten to take this down’ (after all it is well into January already). But then I conceded that it wouldn’t do too much harm anyway given people can still ‘get’ the sentiment behind it despite the Christmas reference … and most people will probably only notice the brand bit anyway in which case the detail of the copy isn’t that significant … Which then led me onto the question of ‘when should an ad be pulled/replaced’? Once it is seasonally no longer relevant is certainly one of those instances but it has also been conventional wisdom up until recently that an ad only has a limited lifespan due to wear out which sets in relatively quickly … 📺 the theory goes that all ad campaigns have a half life. A time span in which once people have had e.g 3-4+ exposures the effectiveness of the ad diminishes … 👀 either the message of the ad has just stops being absorbed or people stop noticing the ad … what initially caught their attention now rendered background noise along with the myriad of other marketing comms vying for their eyeballs. worse, it may even start to bore or irritate them spelling brand damage … 💡but unlike the college student lab based tests upon which this theory of ‘wear out’ was founded, more recent evidence is to the contrary. This article https://tdy.lol/KqcLI sums it all up nicely - thanks Mark Ritson We know now that in the real world where people are only peripherally noticing ads and where there are gaps in exposure - a good ad remains a good ad for far longer (the reverse is also true). I would also argue that even if there is some level of irritation you’ll still remember that brand or recall it in buying situations better anyway. And metal availability trumps sentiment or so the theory goes … 🎉 so instead of a need to constantly refresh campaigns because we get bored or think the audience is suffering ad wear out, perhaps our campaigns could actually exist much longer thus saving costs and maximising ROI. After all we know that consistency (as well as freshness) is key to long-term brand building. 🧑🎄 so whilst I’m certainly not advocating keeping Christmas ads going well past the season ... I do think there must be tonnes of brands sitting with an historic effective campaign in their locker that they could resurrect. ❓What campaigns would you like to see return from the dead? My fave might have to be the Nescafe Gold Blend couple. I can imagine a modern twist on that story! 👇would love your thoughts #branding #brandmanagement #advertising

🍟 Ever caught a whiff of something delicious and found yourself suddenly craving fries? McDonald's Netherlands has tapped into our sense of smell in their latest advertising innovation. They’ve launched billboards that release the iconic scent of McDonald's French Fries as you pass by! When every brand is targeting eyeballs, McDonald’s targets our noses. What’s your favorite scent that would stop you in your tracks? 🍟 #MarketingInnovation #McDonalds #SensoryBranding #mcdonalds #advertising #wideformatprint #wideformatprinting #printingindustry #printindustry

"We aren't the point." 😱 I remember this falling out of my mouth to a quiet room at a Marketing workshop in 2015, back when I was working full-time in social. We were discussing harnessing community. There was a lot of concern about how to brand our community members and put 'Oxford' at the centre of the conversation. That seemed really odd to me. Like wading into the middle of someone's house party and trying to sell soap. Counterproductive and clunky. It's reassuring to see brands - huge, mega brands, brands that invented branding like Coca-Cola - getting comfortable with not mattering that much. Being so confident in the equity they've built with a strong identity, that they don't need to be perfectly visible in the selfie. I'm sure everybody saw the 'crumpled Coke can' recycling campaign last week, too. Their iconic red, THAT bottle, is enough to trigger something in your mind. The moment isn't about them - it's about joy, and fun. These campaigns following on from McDonald's' brandless 'smellboard' campaign reassures me about the future of OOH - we don't all have to do AI generated experiential overlays to get cut-through. We just need to remember - 'we' aren't the point. The point has always been - how do you make me feel? And is that memorable enough to make me want to talk about it?

McDonald's Fries Up an Innovative Billboard Experience with Scent-sationary Marketing! McDonald's has invented the first-ever billboard that 'Smells like McDonald's'. No words, no logos—just the irresistible aroma of their iconic French fries. McDonald's Nederland has adopted an inventive strategy where they decided to put their signature scent to the test. But how do they pull it off? By Utilizing unbranded billboards featuring red and yellow colors, McDonald's spreads the tempting smell of their French fries within a 5-meter range. These billboards aren't just ordinary signs, they're equipped with a hidden compartment to house the fries, coupled with an internal heating and ventilation mechanism that enhances the aroma, enticing everyone nearby. And where are these captivating billboards positioned? Right near a McDonald's, just 200 meters away. These billboards aim to lure individuals to fulfill their cravings for fries and other menu delights. Where every brand is targeting eyeballs, McDonald's is targeting noses! What do you think about this campaign? Share your thoughts in the comments below!💬 #smellslikemcdonalds #McDonalds #brandmarketing #innovativecampaign #experientialmarketing #Markit #IBSMumbai #Experience_Marketing!♾️🖤 Content and Infographics - Mahek Jain, Sakshi Parte

Helllooo, Let's dive into another brilliant marketing strategy by The Coca-Cola Company ♥️ 🌟 Marketing Magic in Action: Coca-Cola's 'Hello Booth Happiness' Campaign 🌟 🌱As a brand that has always been synonymous with happiness, Coca-Cola’s "Hello Booth Happiness"♥️ is another brilliant example of how they continue to connect with their audience in a unique and meaningful way. 💫Key takeaways from this marketing strategy: ✅ Interactive Engagement: Engaging consumers in an unexpected and playful way. ✅ Emotional Connection: Strengthening the emotional bond between the brand and its audience by offering moments of happiness. ✅ Brand Consistency: Staying true to Coca-Cola’s long-standing brand message of spreading joy and happiness. ✅ Personalization: Using consumer data to make the interaction more tailored and meaningful. This campaign is a masterclass in creating experiences that leave a lasting impression. Coca-Cola continues to set the bar for how brands can make an emotional impact through innovative, consumer-focused marketing. #Marketing #CocaCola #CustomerExperience #BrandStrategy #Innovation #Happiness