GymNation’s Post

5 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐭𝐫𝐢𝐤𝐢𝐧𝐠 𝐆𝐨𝐥𝐝: 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐡𝐚𝐦𝐩𝐬 🏅 Want to know which brands are acing the Paris 2024 Olympics game? 1. LVMH 2. Samsung Electronics 3. Nike 4. Powerade by The Coca-Cola Company 5. Procter & Gamble Let's dive into their gold-winning strategies below! #Paris2024 #OlympicMarketing #BrandStrategy #SportsMarketing

Where Adidas Generate 1551 Crores Revenue ,Nike Generate 814 Crores Revenue On That Moment Decathlon Itself Generate 2936 Crores Revenue How Is It Possible? What Are The Secret Behind Their Huge Success? So Here We Have Discuss Some Secret Strategy Which Decathlon Follow To Grow Fastly 1. Endowment Effect That Is Touch And Feel The Effect So In That They Create A Big And Huge Store Where Buyer Can Not Only See The Product But Also They Experience It’s Also. They Have A Permission To Use The Product. 2. Sports Employee So Here They Ensure That Their Employee Have Knowledge about Sports and Their Equipment And Employees Have Responsibilities to Educate the Customer about Sports Equipment And Also Always Allow The Customer To Freely Use The Product Without Disturbing Them. 3. Focus on All Type of Budget Person Decathlon Products Starts For Just 100 To 100000 They Focus More On Those Who Have Tight Budget But At The Same Time They Never Ignore Rich People. Because They Know Market Have Both Category There Are So Many People Who Have A Skill But They Can’t Afford Good Sports Equipment And At The Same Time They Are The People Who Always Preferred Higher Price Product. 4. Low Market Expenditure and No Fancy Store Decathlon Have No Celebrity Endorsement and Their Store Are Also Look So Simple and that’s why they have More Profit and That’s Is How They Generate Good Quality of Product at Lower Price.

From HUGO BOSS to Harrods to H&M the iconic brands winning with Gen Z today are those that translate their brand collaborations from the real-world into virtual worlds. For example, HUGO is the official apparel and eyewear partner of the Visa Cash App RB F1 Team. Rather than keeping this partnership solely in the real-world, HUGO worked with the F1 team to launch ‘HUGO GARAGE’ as part of their virtual experience on Roblox, PLANET HUGO. This allowed players to explore the Visa Cash App RB Formula 1 car and its special livery for the Miami grand prix. Over the course of the prix weekend, the amount of visits to PLANET HUGO increased by 96k to 896k, a 12% increase in just 3 days. By leveraging digital activations alongside real-world partnerships, brands can expand their reach across platforms and audiences. The enhanced and more active engagement facilitated by these virtual worlds adds a new dimension to consumer experiences and drives loyalty.

Is F1 the appropriate sponsorship vehicle for LVMH Brands especially regarding target audience relevance and relative media effectiveness? I appreciate LVMH’s approach with the Olympics and Gaming industry but F1 may clash with brand values and ethical concerns for many of their core customer base. Is this focus on sports by LVMH late and generic thus missing the essential confidence and differentiation required from a luxury leader?

Another annual results presentation in the books. Still a lot of work to do but on the way to bring adidas back again to the top. Great teamwork by global events, corporate strategy, investor relations and corporate communication to ensure a smooth event flow #adidas #inside3stripes #nothingfeelsbetterthanwinningasateam

Excited to share a snapshot from our latest team session, where we learned about Adidas Originals' global presence! 🌍 We talked about how Adidas has opened stores across Europe, South America, North America, Asia, and Oceania. It's great to see their plans for more stores since 2008. In the UK, some Adidas stores are now inside JD Sports. This session reminded me how important global strategy and local partnerships are for business growth #BusinessGrowth #MarketingInsights

𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐞𝐭 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/dyXj2Kca 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 is valued at USD 57.00 Billion in 2020 and is expected to reach 𝐔𝐒𝐃 𝟖𝟗.𝟔𝟎 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 in 𝟐𝟎𝟐𝟕, growing at a CAGR of 𝟔.𝟕𝟐% from 2021 to 2027. 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: Adidas Nike PepsiCo ROLEX The Coca-Cola Company Reebok PUMA Group Samsung Electronics Red Bull Castrol Visa Mastercard McDonald's Ford Motor Company Toyota Motor Corporation Hyundai Motor Company (현대자동차) Qatar Airways Emirates The HEINEKEN Company Budweiser Brewing Company APAC (AB InBev) AUDI AG BMW of North America, LLC Chevrolet Under Armour Gatorade bolt (PepsiCo) New Balance American Express GE (GE) Sony Intel Corporation Microsoft Facebook (Meta) Apple Amazon IBM DHL HSBC SAP Allianz Boeing

In #BrandDevelopment, some of the most valuable insights & ideas for enhancing brand touchpoints can be gained from those who matter most — customers. More in the cards → Good example: Nike Air Max Korea "AIRMAXLINE" / Link to the campaign in the comments.

To win, you need to score. To score, you need to know where the goal is. I absolutely love this spot from Adidas! What superb storytelling. It has CUT-THROUGH and gets your attention and then just keeps you hooked until the end. It is COMPELLING in that it is relevant to millions of people who will be watching with anticipation the next couple of weeks – the hardcore football fans but even the ones not so much into football. It is CONSISTENT with what Adidas stands for even if the branding is very subtle (hats off to Adidas for resisting the urge to stick a massive logo at the end in the TVC). Oh, and most importantly, it is CLEAR – it is easy to understand what the goal for Euro 24 is... it’s very simple… make sure IT’S COMING HOME Jude! (And yes, it benefits from a song that is very well known and that will get people all over the world singing along... a song that feels like it could have been written for this ad!) But I digress… what is relevant in sports is, of course, totally transferable to business and life in general. If you want to advance, you need to deliver on your goals. And to deliver on your goals, you need to deliver on your projects and know what the expectations are. So, before you start a new business year or project, it's crucial to set clear goals and expectations. Clear goals provide direction and focus, ensuring that everyone on the team understands what success looks like and what they need to do to achieve it. This clarity helps in prioritizing tasks, allocating resources effectively, and keeping everyone aligned and motivated. Without well-defined goals, projects can drift off course, leading to wasted time and effort. By establishing clear objectives and expectations from the outset, you lay the foundation for efficient execution and successful outcomes. Remember, clarity in your goals is the first step towards achieving them and winning. So, take the time to define what success looks like for your next project, and make sure everyone knows where the goalposts are. #adidas #it’scominghome #Goals #Clarity #ProjectManagement #Success #Leadership #BusinessStrategy #Adidas #Euro24 #Storytelling #Marketing #fridayadvice