Hallmark Media’s Post

How are Now Optics eye care retail brands driving growth in booked appointments efficiently? 👓   They're unlocking the power of local.   Discover how Now Optics's cutting-edge, locally targeted streaming TV ad campaign, powered by Locality's expertise and data-driven optimizations, is delivering exceptional outcomes quarter-by-quarter in optimal markets.   “Locality's partnership transforms the way we advertise locally,” said Lukana Justin, SVP of Marketing at Now Optics. “We’re elevating our brand visibility and driving conversions at a cost-efficient rate – success at both ends of the marketing funnel. That’s essential in a very competitive eye care industry landscape.”   Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #NowOptics #Partnerships #LocalAdvertising #CaseStudy #StreamingTV #CTV #OTT #Conversions #IncrementalReach #LocalAdvertisingMadeEasy 

My hot take on what will be of interest at #Cannes via David Kaplan and The Outcome: "...given the innovations in CTV and performance, it should be a great opportunity to learn more about where we're at and what needs to happen to make it a better reality. Data and audiences clearly play an important part and want to hear what brands are doing to activate that in CTV.” https://lnkd.in/eSFZjE5F #CTV #PerformanceMarketing

The pursuit of monetization is a relentless race, where adaptability, innovation, and strategic acumen reign supreme. With the digital revolution disrupting traditional advertising models, agencies find themselves navigating a complex terrain where agility and foresight are essential for survival. In our latest #CaratViews episode, Sanjay Nair, Senior Partner, Global Strategy, Carat contextualizes the race to monetization, a key trend identified in our most recent 2024 Trend Report, "The Pace of Progress". Keep reading here: https://lnkd.in/ek9hqEwK

▪ Advertising Agencies rely on 3rd party testing before an ad runs. ▪ Media Agencies rely on 3rd party tools to measure effectiveness. ▪ Media Companies rely on 3rd party methodology to validate results. ▪ Brands rely on 3rd party data and research to assure their agencies' performance and media investments are being optimized. ▪ Experiential Agencies self-report. 🤷🏽♂️ This leaves our experiential efforts vulnerable to question our results, leaving success to subjective interpretation. #experientialmarketing #sponsorshipmarketing #sportsmarketing #eventmarketing #eventroi #commonmeasurement #onxiteanalytics

Listen up, advertisers! There’s something more premium in hotels than the minibar. That’s right, we’re talking about elevator ads. Our network of captivating digital displays is now gracing the elevators of hotels. With 173 screens and growing, we’re putting your brand right in front of a captive and engaged audience – travelers ready to explore, relax, or conquer a business meeting. #dooh #hoteladvertising #elevatorads

As the #CTV market continues booming, you need solutions that help you cut through the noise and connect with your audience. 📺 Discover how this world-renowned chocolate brand leveraged our High Impact CTV formats to elevate awareness and perception of their holiday line of sweets. 🍫🍬 #ctvadvertising #adtech #digitalmarketing #advertising #cpg https://hubs.li/Q02x5Frz0

The Ultimate in Ad Innovation! Mirriad's virtual product placement (VPP) has seen an increase in our ad format making brands more appealing to audiences since 2021. The perceptions that VPP fosters among audiences consistently grow stronger, showing a strong preference for this seamless and high-performing ad format. To boost your brand’s appeal among viewers, book a demo with us here: https://hubs.la/Q02CcCSV0 #innovativeadvertising #innovation #adinnovation #virtualproductplacement

Weekly dose of what's working in the ad account #22 Nothing specific in terms of technical stuff, but in 2 ad accounts --> New Product Launches are driving the performance Obviously, that's not something that's easy to replicate as some of the previous tips I shared BUT... New products/patterns/style launches are usually a great way to bump revenue They almost always work great with owned audiences, but often they are a great addition to TOF as well If you have a chance to launch a new collection or SKU, I definitely suggest it

Dave Kersey, Chief Media Officer at GSD&M joined us at Cannes to chat about the convergence of creative and technology and how advertisers who embrace the two can deliver campaigns that resonate with consumers. "Deliver the right message at the right moment to enhance consumer experience and drive real-time conversions. Unite for a holistic marketing approach." 🌟📈 Check out the full video here: https://hubs.ly/Q02Jy_t90

According to the latest ANA Study, nearly a quarter of programmatic ad spend is wasted. No one should be surprised - this is the current state of play. It's time to re-evaluate strategies and shift towards sustainable, non-intrusive models that provide value rather than fatigue audiences. Michael Cassidy and I are exploring alternatives at M3: The Future of Brand Commerce that thoughtfully reach consumers when consideration is highest rather than wasting budgets. If this resonates, let me know.