Lasse Honkanen’s Post

How did Upbound raise the bar for testing and personalization? Optimizely’s Emi Witt will join Upbound’s Muqtadaa Miandara at #eTail Boston to discuss how they created a rock-solid foundation and pursued true digital optimization. Learn how you too can elevate your program during this mainstage session on August 14!

The intent-signal space is taking off right now with new technology that's making it easier than ever to capture who is in market, but acting on intent is still hard. I recently got to meet the teams at Pocus and Koala at PLGTM and my brain kind of opened up to a new way of thinking: Three categories sit in a marketing tech stack at this point: intent tools, action tools, and tools that connect intent to action (Clay, Inflection.io, HubSpot) Looking at it from this lens - there are a TON of intent signals to capture, but there are a limited number of actions you can take when you have intent: Email/Call (Outreach, Apollo.io, Smartlead) LinkedIn Message Direct Mail/Gift (Sendoso) Get a connected introduction (Cabal) If you're capturing intent, but not utilizing every action channel, you're likely missing out on varying levels of qualified buyers. #MarTech #MarketingAutomation

💡 In this on-demand webinar, Search Laboratory's Head of CRO, Hans Hoogenboom, shares the secrets to igniting your business growth in 2024. We'll show you how much CRO and experimentation can elevate your customers' online experience and transform your clients into brand advocates. We've teamed up with our partners at Optimizely - the champions of optimisation and personalisation to equip you with tried and tested strategies to advance your online growth. Recently awarded Optimizely Experimentation Partner of the Year 2023, we will show you how, when done right, CRO enables aspirational online experiences for your customers. We will showcase the tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors in this rapidly evolving landscape. 🚀 Up your experimentation game and skyrocket to success - watch our on-demand webinar now. 👇 https://ow.ly/wkLQ50QokOL #DigitalOptimisation #Optimizely #Webinar #DigitalMarketing #CRO

🌟 Want to Try New & Innovative Tech? 🌟 🚀 Join AdvanBase Today by creating your Business or Personal profile! 🔍 Why AdvanBase? Think Yelp or Google Business but with MORE: ✨ Record Keeping ✨ Asset Management ✨ Leaderboards ✨ Promotional Offers 🎉 Early Adopters Get Exclusive Perks: 💎 Earn Loyalty Points: Businesses can use points as marketing credits, while customers redeem them for discounts! 🎁 Profile Creation Award: Started at 10,000 points on October 1st and decreasing to 100 points by month’s end. 🔗 Claim a Unique Handle: Get a handle as short as 3 characters, including fun emojis! 💖 Imagine having 💗💗💗 or 🍺🍺🍺 as your handle! Businesses can also protect their brand with a unique handle. 📢 Don’t Miss Out! We're onboarding businesses and welcoming personal profiles early. Secure your spot and enjoy these advantages before they’re gone! 👉 Create your profile: advanbase.com #AdvanBase #InnovativeTech #BusinessGrowth #EarlyBird #LoyaltyRewards #UniqueHandles #TechInnovation

🚀 How Pinecone coined the term "vector database", built a category, and scaled to 10,000 signups a day with PLG. Yesterday I had the pleasure of speaking with Grigoriy (Greg) Kogan, VP of Marketing and Growth at Pinecone on a Tofu AMA. Greg discussed how they navigated the complex terrain category creation and product-led growth (PLG) to become a leader in vector databases - a term they coined from scratch. Here are key takeaways that B2B marketers should note: 1. Patience and Persistence in Category Creation: Building a new category like "vector database" required extensive research, lots of testing, and a year-long commitment before it resonated and started getting adopted within the machine learning infrastructure sector. 2. Scaling with PLG: Pinecone's jump from 0 to 10,000 signups a day underscores the power of a seamless onboarding process, high-quality documentation, and a customer-centric approach. Focus your efforts on eliminating friction and enhancing the user experience. 3. Developer Advocacy is Critical for Dev Tools: Early on, Pinecone realized the importance of hiring a developer advocate to build trust and educate the developer community through content, tutorials, and sample code. When marketing to a technical audience, substance trumps style. Recruit practitioners who are passionate and can genuinely communicate and solve problems for your users. 4. Feedback is Gold: Both category creation and PLG thrive on continuously capturing and acting on user feedback. Pay close attention to user engagement, seek qualitative insights, and be ready to iterate swiftly. 📌 https://lnkd.in/gRUWtNxn #B2BMarketing #CategoryCreation #PLG #CustomerEngagement #DeveloperAdvocacy 

Feeling like you're always playing catch-up in the digital world? With us, winning is just another productive day. Let's make every click count. Drop us a message, and let's get started! #catchupnodigital #digitalstrategy #productivebusiness #winningeveryday #clickcount #growwithus #letsgetstarted #digitalgrowth #marketingmadeeasy #addpromarketing

What if your marketing was working smarter AND harder for you? Our early users have already discovered the secret—and we can't thank them enough! To all our amazing early adopters, your support and feedback have been invaluable. You've helped shape PostAid into a tool that truly saves time and boosts productivity. If you haven't joined us yet, now's the perfect time! 👉 Follow us for exclusive marketing tips and be the first to know about new features. Thank you for being part of our journey. Together, we're making marketing easier for everyone! Ready to experience effortless marketing? Try PostAid for free at https://postaid.ai and see the difference it can make for your business. #MarketingAutomation #ContentCreation #AIforBusiness #SmallBusinessGrowth

💡 In our on-demand webinar, Search Laboratory US Head of CRO Hans Hoogenboom shares the secrets to igniting your business growth in 2024. We'll show you how much CRO can elevate your customers' online experience when done correctly and transform your clients into brand advocates. We've teamed up with our partners at Optimizely - the champions of optimization and personalization, who will equip you with tried and tested strategies to advance your online growth. Recently awarded Optimizely Experimentation Partner of the Year 2023, we will show you how, when done right, CRO enables aspirational online experiences for your customers. Together, we will showcase the tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors in this rapidly evolving landscape. 👨🔬Up your experimentation game and skyrocket to success with optimization and experimentation today! 🚀 Watch our on-demand webinar now. 👇 https://ow.ly/6sgV50Qolmp #DigitalOptimization #Optimizely #Webinar #DigitalMarketing #CRO

Growing your biz online is like nurturing a garden 🌱🚀 Tips to bloom: 1. Get your website on point with SEREBRO.AI 2. Automate your campaigns for 24/7 buzz 3. Integrate tools for a seamless experience Ready to grow? 🌟 Join 3,800+ Happy SEREBRO.AI Customers! #OnlineGrowth #SmartMarketing #BusinessBloom #serebroai #digitalmarketingatlanta #businessexpertatlanta

Everyone should be talking about “intent” and “signals”. Arguably the best intent or signal is what someone is actually doing in your product. One of the most informative parts of #PLGTM was Nylas talking about how they are using Inflection for event based nurturing. There are so many plays companies can run to drive more product usage and expansions - especially if you have usage or seat-based pricing. Marketing teams should take their strategies for content download nurturing and apply them to customer nurturing to drive more revenue using product activity. Inflection.io makes that a lot easier!