Ilias Kakis’ Post

Recent trends in fragrances have shown a significant increase in the popularity of body spray and body mists. These products have evolved from simple scents to more complex blends that rival high-end perfumes. Body mists have become a popular choice for consumers seeking a light and versatile fragrance option. Many consumers are opting for more affordable options like #bodyspray over traditional perfumes, leading to the resurgence of body mists. The trend can also be attributed to a nostalgia for past decades and a revival of Y2K styles in the fragrance, fashion and beauty industry. Brands are updating popular formats from the 90’s and 2000’s to create more sophisticated versions of body mists. In this week's blog, we take a look at the Body Mist Trend, pick our favourite body mists brands that are conquering the market right now and talk about this growing trend. Don't forget our Spring Summer Trend Scents are perfect for use in Body Mists, get in touch if you'd like samples of our latest scents. Check the comments for the link. #bodymist #scent #trends #fragrancetrends #bodymists #beauty #perfume

The fragrance market is growing, with Circana reporting that U.S. prestige fragrance was the fastest-growing beauty category in Q1 based on sales revenue, up 13% YoY. Within this category, fragrance gift sets grew by 22%. Check out this insightful article on the stunning growth in the fragrance category by Glossy. Here are our CIC top three takeaways: 1️⃣ Bifurcated Growth: The fragrance market is seeing growth at both ends - high-end luxury and affordable mass options. 2️⃣ Consumer Behavior: Shoppers are creating 'fragrance wardrobes' with varied scents for different moods, driving sales in both mini and full-size sets. 3️⃣ Prestige Surge: Prestige fragrances are leading with significant sales growth, highlighting a trend towards quality and self-expression. #Fragrance #BeautyIndustry #MarketTrends #ConsumerBehavior #LuxuryBeauty Read more: https://lnkd.in/gsFB4xF9

Why fragrance? A new era of personal expression. In a recent survey of Highsnobiety that studied gen z and millennial fragrance habits, they found that 72% of respondents incorporate fragrance into their daily routines, viewing it as an authentic reflection of their identity rather than a tool to attract others. Today's consumers view fragrance as an authentic reflection of their identity, rather than just as a means to attract others. With 75% of respondents using fragrance for self-expression, it’s clear the industry is evolving. Fragrance is now about internal satisfaction rather than external validation. Scent has become a personal brand, a confidence booster, and a memory-jogger, tying us to cherished moments and loved ones. Highsnobity found that choosing a daily scent is as intentional as selecting an outfit. Mood and occasion play crucial roles, making it as intentional as choosing an outfit. For many, fragrance is the final touch that expresses their emotion. Interestingly, while 71% value having a signature scent, fragrance users with five or more fragrances—prefer to experiment. They are 3.2 times more likely to try new scents and 1.6 times more likely to layer fragrances for a unique olfactory experience. Wearing an unrecognizable scent brings a sense of exclusivity and cultural clout. The fragrance industry is witnessing a paradigm shift towards authenticity and personal expression. How is your brand adapting to these changing consumer preferences? https://hubs.ly/Q02L7zMT0 #FragranceIndustry #PersonalExpression #ConsumerTrends #BrandStrategy #Innovation #cleanbeauty #fragrancecompany #fragrancemanufacturer #personalcareproducts #householdcleaningproducts #aircareproducts #petfragrances #essentialoilfragrances #perfumecompany #perfumefragranceoil #perfumemanufacturers #fragrancecompanies

🌸 Flowers reign supreme in the middle notes of today's perfumes. Jasmine and rose take the lead, standing out in a category where every note plays a crucial role in shaping the fragrance. Middle notes, also known as heart notes, are the essence of a scent, lasting longer than the top notes and defining the majority of the olfactory experience. But why are flowers so prevalent in middle notes? Our analysis, which studied over 13000 fragrances launched between 2020 and May 2023, discovered that 61% of these fragrances were of unisex type, 26% were female and 12% male. Jasmine and rose dominate in female and unisex fragrances, while lavender and geranium find their place in the male types. Even there, #jasmine and #rose hold strong as the third and fourth most frequent notes, underscoring the universality of floral notes in fragrance compositions. #DataAnalysis #BeautyIndustry #FragranceIndustry #perfumery #fragrance #perfume #Scentalytics

Increased Demand for Luxury and Exotic Fragrances Will be Key to the Future of Perfume Market? The market growth is attributed to the growing trend of personal grooming, coupled with increasing demand for luxury and exotic fragrances. Moreover, increasing consumer spending on premium and luxury #fragrances due to the high-income level, along with improving living standards, is driving the global industry. Know Latest Update @ https://lnkd.in/dDgXcm6M The changing fashion trends also have a primary influence on the global market and key manufacturers operating are focusing on developing and launching fragrances that are unique and attract diverse consumer bases across the globe. The growing trend of using fragrance products among men across the globe is one of the major factors that drive industry growth. The evolution of online retail channels, such as Flaconi, Amazon, and Parfumdreams, has turned out to be a new and convenient way of distributing perfumes, despite consumers not being able to test the fragrance before purchase. #Perfume #PerfumeMarket

Are you on the hunt for a new fragrance that stands out and makes a statement? With so many options on the market, it can be tough to choose the perfect scent that not only suits your personality but also keeps you smelling fantastic all day long. Today, we're going to chat about a few exceptional fragrances that could potentially become your next signature scent. #PerfumeReview #ProductComparison #ScentAnalysis #UnisexFragrances

💌 Which personal story would you tell about your fragrance 😍? Under the inspiring lead of Arnaud Guggenbuhl, Givaudan has been sharing lately its creative vision for the future and investigating how to translate olfactively Gen Z perception of love. Based on their insights, ELLE France has released a fascinating article* about Gen Z approach to fragrance. A few take aways: 👃 Gen Z (30% of the worldwide population) is currently leading a major olfactive revolution. 📈 In the US market in 2022, Gen Z’s usage of fragrances expanded up 5 percentage points to 83%**, and is leading the growth of total fragrance usage. 📱 As the go to social platform of the hyperconnected Gen Z, TikTok is leading this revolution (check the viral #perfumetok !). Gen Z is much more interested by raw emotions shared around fragrances, rather than traditional media and egeries. With very personal reviews and storytelling, TikTok influencers are creating the buzz around several juices (Missing Person from Phlur, Baccarat Rouge 450 from Maison Francis Kurkdjian, Delina from Parfums de Marly…) 👵 Vintage juices are facing their come-back ! Classics such as Chanel n°19, Shalimar… are perceived as more authentic than blockbusters. 👗 Gen Z is not loyal to one signature scent, but rather building a “fragrance wardrobe” to be worn according to their mood or looks. 💲 This generation is looking for both olfactive uniqueness and interesting value for money: perfume dupes are widely shared on TikTok, while “access niche” is becoming a category as such (illustrated by the success of brands such as L'ATELIER PARFUM or ESSENTIAL PARFUMS). As a millennial, I’m super excited about the next generation being sensitive to the unique, original promise of olfaction : experiencing a meaningful, uplifting emotion. As long as Gen Z’s can, of course, relate to those fragrances in a personal way – and not fall into pure influencing, as it’s often the case when luxury products face a viral hype. Fragrance is one of the last luxury sector which has to lead its digital transformation and brands will definitely have to make drastic changes to make Gen Z fall in love with them. Exciting challenge ahead ! Can you relate to those Gen Z behaviours ? What’s your own emotion about your key fragrance(s) ? *Elle France November 23 Issue, article by Vitoria Moura Guimaraes **Circana’s Fragrance Consumer Report 2023

Embark on an olfactory journey with us at Making Cosmetics on November 22-23 as we unveil our latest project: 𝗣𝗿𝗼𝗳𝘂𝗺𝗼𝗖𝗿𝗼𝗺𝗶𝗮. This innovative collection plays with the concept of armocromia, seamlessly blending fragrances with nature-inspired color palettes. Comprising twelve distinctive olfactory compositions, ProfumoCromia aims to enhance individual personalities, much like the perfect outfit or accessory. Have you ever considered your season? Just as each of us has an ideal color palette, this creative science, born in the early 80s in the States and popularized in Italy by Rossella Migliaccio, has become a beloved trend. Drawing inspiration from nature, armocromia decodes its language into seasonal palettes, associating each with a specific human type. Further divided into subgroups based on undertone, value, intensity, and contrast, these color palettes, when wisely used, become a true beauty elixir. When we look good, we feel good—a sentiment mirrored in choosing the right fragrance. Perfume communicates through the language of emotions, shaping not only our mood but also narrating aspects of our personality. Enter ProfumoCromia, where we've intertwined scent notes with seasons, capturing the wonder of nature's atmospheres and hues. This collection of twelve olfactory compositions, each inspired by a season and subgroup, is crafted to enhance your beauty. These twelve 'friendly fragrances' amplify your personality, akin to the effect of the perfect color in fashion. So, what season are you? #ProfumoCromia #FarottiFragrances #MakingCosmetics2023

Kyra's #GenZ State of Beauty Report: Part 2 💄💄 Earlier this week we rolled out our 2023 report on all things Gen Z, beauty, and social consumption. And with the report in full swing, we now want to dig in bit-by-bit to give you all the cliff notes on what makes this report so dang comprehensive (and a must-read 🔥). So today we're kicking things off with...FRAGRANCE. The TLDR: 🌸 45% of Gen Z owns 1-3 fragrances 🌸 50% are buying a fragrance without smelling it first 🌸 #Vanilla, #Rose and #fruity topped the list for favorite Gen Z scents this year 🌸 And Parfums Christian Dior came in at their #1 most preferred fragrance brand This is just the tip of the fragrance iceberg. For more insights, check out our free report HERE: https://lnkd.in/gVw48Z3H #KyraGZSOB #genz #socialemediamarketing #thoughtleadership