Independent Perfumer | Creating winning scents for brands | Scent Expert | Fragrance Designer | Perfume Marketing
⭐️BIGGEST FRAGRANCE TREND (cont.)⭐️ Part 2 🧍SELF-EXPRESSION Motivated by Generation Z, perfume is becoming more and more popular as a means of expressing each individual's subtleties. As the popularity of classic "signature scents" declines, customers are more open to experimenting with new scents and building unique layering combinations. In general, a lot of companies are releasing stronger, more intense iterations of their top sellers. The pursuit of individuality demands innovative notes and unexpected, unconventional perfume combinations. Multi-dimension fragrances are once again gaining popularity, as customers are not only looking for ''something different'', but a fragrances that stands out. ⚜️LUXURY RANGES Many companies are incorporating their well-known perfumes into body and hair care products in response to consumer requests to enhance the influence of the perfume on their everyday routines. Bath foams, dry oil, and body and hair mists are trendy new ways to wear smell. Despite the hardship the luxury fragrance industry is facing, there is clear demand in certain demographics for products that are niche or exclusive, by means of price or distribution. Limited edition products/launches remain an invaluable asset to this trend, driving incremental sales and fostering a stronger loyalty. #perfume #genz #fragrance
Insightful!
Luxury Fragrance Creative Director. Energetic Entrepreneur. Operation Olfaction. Cologne Connoisseur . Football Fanatic. Business Analytics and Entrepreneurship Major at the University of San Diego.
1moI love this. Absolutely amazing and so much that I have found in my own research to be true. Even though I’m a millennial I am obsessed with layering because it really was what inspired and suggested from peers to start making my own fragrances. The “elixir” era seems to be dying. People in most generations but especially Z and Alpha want something new and unique. Obviously all flankers/stronger concentrations don’t all have the same DNA , but it seems people are tired of the redundancy and want something new and exciting. Adding on to the Multi dimensional, it feels like consumers and collectors want to be a part of something bigger than themselves. Definitely would still love to chat with you. I think we are finding very similar concepts but yours is on a larger scale.