illycaffè’s Post

What are metaphysical hermeneutics? How can we best 'decode' the absurd? Does art require a criteria? What are the metaphysics of advertising? If I see that a company can create the VERY GREATEST art. Surely that's the best and most impressive thing they can do? Beverage advertising is my very favourite. How do you advertise something you sip, drink or gulp? Any. Way. You. Want. When your brilliance is casual, fun, grandiose, amusing, elegant, boisterous - and a spectacle? And innovative? It is impossible to ignore. You have transcended and defied all. 'What am I advertising? At this level of mastery? Sublime brilliance. That's all. We're casually demonstrating our greatness.' If Radiohead can release an EP that's not an LP and their EP has 7 tracks that are better than any LP that year with 12 tracks. Then? If a brand releases an art exhibition or installation? Or puts on a concert? And it's worth everyone's endless attention, curiosity and fascination? Guess what they now associate with your brand. Everything wonderful. The key element is surprise. A cheeky surprise, a funny surprise, a safe surprise, a reassuring surprise, a comfortable surprise. When it comes to the spectacle there are many ways to engage with it and different stages to your participation in it. Noticing Staring Being entranced and hypnotised Pondering what you're seeing while you try to process it all Studying it to better understand what's going on and how it does what it does Finding out who the puppet master is. The Wizard of Oz Telling yourself it's not worth your time and that you have cooler stuff to do Being intrigued again, knowing you might never see it again Enjoying it with someone and wanting to validate aspects of your shared experience, perception and interpretation Decompressing from the experience and debriefing These are personal notes on the various stages, variously experienced by various groups/types of people when they see a spectacle. When your spectacle takes place somewhere iconic? Now it's much easier to stage an iconic spectacle. And you will want the very best photographers, painters, drawers, and visisual artists on hand to interpret it and manufacture pop art and timeless art. Right then and there. Stage a pop up ART HAPPENING. Or a pop up Da Vinci workshop. You're manufacturing popular culture and soft power and influence and brand worth in REAL TIME. In a luxurious tapestry. You must be efficient and effective about it. It's like you set up your spectacle. Then you set up your circus in 5 minutes and get to it. Media circus, your provocation, your fashion elements, and as many mixed media artists as you can afford. Then upload it all, send it to your graphic design person or the artists work it all. And you have branding, PR materials, low and high art and all kinds of art to share with the world. About how THIS was that THRILLA IN MANILLA or that Bigfoot Sighting. I always loved illy coffee. Now, even more! Congratulations!

Dive into contemporary artistic creation with Angela Lampe, Commissioner of the Prix Marcel Duchamp 2023 exhibition. Interviewed by our expert laurent Issaurat, Head of our Art Banking service, she leads us to discover the universes of the four artists nominated this year, their projects for the exhibition, and highlights the potential conversations between their works. Bertille Bak: A video installation exploring the flower industry, a field marked by an imbalanced North/South relationship. Bouchra Khalili: A selection of works from diverse corpora, weaving links between individual narratives and the collective history of struggles. Tarik Kiswanson: Monumental cocoon-like sculptures and assemblages that explore states arising from the experience of displacement, war, and trauma. Massinissa Selmani: An installation around the ellipse, putting into perspective the idea of crossing and horizon, of fictional territories in conflict situations. These works, although created independently, seem to intertwine around reflections on the social and collective, offering visitors a rich and multidimensional experience. #ContemporaryArt #MarcelDuchampPrize #AngelaLampe #SociétéGénérale #ArtBanking #Exhibition #CentrePompidou #FrenchArt #ADIAF #ArtisticInnovation

Make sure you check out this exhibit that challenges the notion of what a work on paper can be!

You can read my article about Roma’s Modern Art Gems on Raandoom🪩

“SUBLIME STONE 2024” By the artistic director of the event Bettino FRANCINI, president of the international association A.I.E.S.M. A new edition of Pietra Sublime returns to Cavriglia. It is a project that connects art with places and their use; that art which in all its forms is capable of regenerating, of dialogue, of conflict, of questioning our being in the world. What could a life be without art? How could we love life without loving ART? These are questions that I often ask myself together with the other artists who will work for this new Cavrigliese edition.

See how 'Les Demoiselles d'Avignon' do their best to capture the attention of museum visitors. Even though the women adopt alluring (angular and fragmented) poses, their profound impact on the development of modern art goes unnoticed by some visitors. Most museums provide informative wall texts and audio guides to enrich your understanding of these masterpieces. But I wonder, if placing such artworks within a broader historical or thematic context encourage visitors to linger and explore its deeper significance for a few more seconds? Inspired by his encounters with African and Oceanic sculptures at the Musée d'Ethnographie du Trocadéro, #PabloPicasso's revolutionary approach transcended naturalism, forever reshaping the course of art. The question arises: aside from situating the masterpiece among its contemporaries to accentuate its disruptive development, would the inclusion of such objects alongside Picasso's work detract from, or instead, enrich the visitor's understanding of its pivotal role in the development of modern art? #art #museum #modernart #MoMa

Join us for the opening reception of RUBIKS AND CRYSTALS on 5 Oct (Thursday) 🥂🎊 We are proud to present new sculptures by Hong Kong-Australian artist Anton Poon from Oct 5-Nov 9, 2023. The exhibition is in two parts, the “Rubiks” (pedestal based works) and the “Crystals” (wall mounted works). This new series of works made of painted steel consist of interconnected and geometrical patterns with complex relationships of form that investigate ideas surrounding human interaction and relationships, with a specific focus on the contrasting concepts of distance and intimacy, emotions and connections, and complexity and delicacy. If one module were to collapse, everything would tumble—a commentary on the significance of support and collaboration in achieving a greater good within modern society.

Have a read of the blog I wrote on this extraordinary piece made exclusively at George Smith!

A leaf from a journey's diary - Rethinking museums We understand museums as having a determinate form and recognise them as containers with contents inside. For the historic European museum this is even more so the case. Can’t it be different and, if we can change it, how might it look? The splendidly beautiful porcelain works of Chinese artist Lei Xue would be a good analogy to explain possible or likely futures for the historic European museum. Lei Xue has created a contemporary blend of tradition and modern consumption aesthetics by combining traditional Chinese porcellain techniques with soda-can forms. As tradition is grafted onto everyday consumption objects so can our understanding of the past be shaped by contemporary values. As traditional craftsmanship and materials are shaped into objects inspired by throw-aways from every day life so can the historic European museum reinvent intself in the contemporary. Let’s not forget that museums need artists not just to present them to their publics but to help them reinvent themselves. #innovatingthepast #historicmaterials #contemporarynarratives

The Hispanic Society Museum and Library's exhibition, showcasing masterworks by artists like El Greco, Velázquez, and Goya, highlights the historical and classical importance of Spanish art. This art form, with its deep roots in cultural, religious, and social contexts, provides a rich tapestry of history and tradition. The exhibition, which spans 4,000 years of art and culture, offers a comprehensive panorama of the Hispanic Society's collections, emphasizing the unparalleled scope and quality of these works outside of Spain. In the era of emerging artificial intelligence, the significance of such exhibitions becomes twofold. Firstly, it bridges the gap between traditional art and modern technology, offering new perspectives and appreciation methods. AI can assist in analyzing, preserving, and presenting these artworks, enhancing their accessibility and understanding. Secondly, in a time where AI-generated art is gaining prominence, exhibitions like this remind us of the irreplaceable value of human creativity and expression inherent in classical art forms. The exhibition arrives at a crucial moment when there is a need to reassess traditional art historical and aesthetic hierarchies, making way for more inclusive and diverse perspectives. The rediscovery and showcasing of these treasures in New York City serve not only as a celebration of Spanish art but also as a dialogue between the past and the modern Hispanic American, where AI plays an increasingly significant role in how we interact with and interpret art. #artificialintelligenceart #hispanicamerican #elgreco #velazquez #goya #withoutborders