ISBA’s Post

The real reason industry recognition fuels our fire: Recently, we’ve been honoured with nominations for some major awards. Most recently, the EGR Global awards for Sports Affiliate of the Year, and SBC Latino America Sports Affiliate of The Year nominations. And while being recognised is great, there’s something more meaningful behind it. Here’s why these nominations matter: 🍀They honour every team member who’s poured their heart into our work 🍀They show that our bold ideas are making a real impact 🍀They boost our team’s morale, inspiring us to aim even higher Nominations aren’t the final destination They’re markers along the way. They remind us that we’re moving in the right direction, innovating, and thriving in a competitive industry. But the best part? I saw the excitement and pride in my team’s eyes, knowing their hard work was appreciated. So, here’s to all the nominees and those driving our industry forward. You’re all stars in my book. What does industry recognition mean to you?

Naturally Minnesota is looking for the most deserving champion in the Food, Ag, and CPG sectors for the Distinguished 5P Awards. Winners will be announced during FAI 2024. You can nominate someone for your favorite P, or you can nominate them for all five! Nomination form here https://lnkd.in/g2Yg_mZT The application deadline is Aug. 9. WHAT ARE THE 5 P'S? Passion: Emotion, Delight, Excitement, Commitment, Enthusiasm, Zeal Prosperity: Affluence, Success, Influence, Diversity People: Care, Compassion, Concern, Diversity, Inclusion, Equity, Integrity, Transparency Planet: Care, Concern, Compassion, Continues Improvement, Regenerative, Solutions that Restore Purpose: Drive, Reason, Intention, Intent, Determination, Tenacity, Dedication

Learn how to create outstanding work that stands the test of time (and, more importantly, of feedback). #LIONScMBA #CreativeMBA #CannesLions2024

Working with such a dynamic team and understanding the ground level challenges and realities of education has been a great learning at LFE. #APSALT #LFE #Teachereducation #Andhraeducation

Matt Scheckner, Advertising Week's Chair Receives Inaugural Leadership Icon Award at UK Advertising’s Leadership Reception in New York last night. Last night, UK Advertising made history at the British Consulate in New York, where Matt Scheckner, Chairman of Advertising Week, was honoured with the very first Leadership Icon Award. “Over the past 20 years, he hasn’t just shaped Advertising Week into what it is today—he’s built a powerful bridge between the UK and US, driving growth and deepening collaboration across both markets.” Aisling Conlon 🔜 SXSW Upon accepting the award Matt Scheckner said "I’m honoured to receive the inaugural Leadership Icon Award—thank you! It’s clear to me that London and New York are connected by bricks and steel; but they also share a spirit of creativity that drives real economic growth. The UK’s creative industries are a force to be reckoned with, consistently surprising the world with their impact." Read the full story here: https://lnkd.in/eEyJXaB8 UKAEG is supported by Advertising Association, Advertising Producers Association (APA), IPA (Institute of Practitioners in Advertising), and Department for Business and Trade. Julian Douglas Rebecca Kozlen Ameeta Virk MBE Ruth Mortimer Katie Ingram #UKAEG #UKAdvertising #Advertising #UKatAWNYC #Creativity #Innovation #Marketing #Leadership #Business #Partnership #award

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Amazing to receive even further recognition for our Insights project to understand the shopper within On-Demand Delivery and Quick Commerce. This project transformed my understanding and appreciation of the role that Data & Analytics can play alongside great qualitative approaches. I'm proud that I am now trying to 'geek-up' (yes, I probably was before!). As always, great to partner with Betsy Fitzgibbons and our agency partners Shayna Beckwith Shari Aaron Preriit Souda. Also, this project only happened thanks to the trust & investment that Mars puts into understanding the shopper and piloting new techniques. #Mars #proudlyMars #shopperinsights #digitalinsights #quickcommerce

GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony. To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate. Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality. When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation. Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.

What are the Effie Awards about? Are they about momentary glory? Do they also create some sort of envy? What about learning opportunities? Maybe it is just a competition? But couldn't they be more than that? Of course, the idea of Effie is built upon all of above. But in particular, Effie is an opportunity for the marketing and communications community to get inspired to create more efficient and creative campaigns and a unique opportunity to celebrate these campaigns together. Effie encourages mutual appreciation, fair play, and validates successful campaigns. The marketing and communications community has gone through significant changes over the years, but it has never given up on asserting itself or celebrating its achievements. This year's Effie Gala will be about celebrating a job well done that we can all learn from. The Effie Awards are about a mature, constructive, and open community learning to transcend individual egos for the common good. Catalin Albu, Stefan Chiritescu, Diana Crâșmariu, Elia Cazan, Laura Moisă, Razvan Acsente, Laurentiu Semeniuc, Nastase Oana-Raluca, Ioana Cadir, Gabriela Luca, Monica Dudau, Sergiu Mircea, Carmen Miruță, Monica Eftimie, Victor Dobre, Diana Flutur, Valer Hancas, Dana Nae Popa, Stefan Iordache, Dana Bulat, Andrei Cohn, Ionut Datcu, Bogdan Santea, Catalin Gaitanaru, Laura Tampa

What goes into creating winning award entries? We're lucky to have a few wins under our belt, as well as judging industry and comms awards across the years. Missive's Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc