J.LINDEBERG’s Post

Important first step.

Women's motorsport has just been changed forever, as global beauty brand Charlotte Tilbury Beauty becomes an Official Partner of the F1 Academy 🤯 🏎 The global beauty empire has just made history, by becoming the first ever beauty brand to partner with F1 Academy. Not only that, but it is the first time the brand has ever entered into global sports sponsorship. As part of the partnership, the brand has designed a special car livery, which will be driven by Lola Lovinfosse (see image in comments below!) The partnership is founded on shared values between Charlotte Tilbury Beauty and F1 Academy - both of which look to empower women, inspire confidence and encourage girls to chase their dreams 🙌 💫 As Charlotte Tilbury herself said, "motorsport has a huge female following... with this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women". For years, female fans of motorsport have been crying out for more female-focused brands in the space. While it's incredible that Charlotte Tilbury Beauty have stepped into the role, they're not the first - E.L.F. BEAUTY sponsored Katherine Legge in the Indy 500, and Victoria’s Secret & Co. have been a proud sponsor of Toni Breidinger for years. As a sponsorship professional and fan of motorsport, it is SO exciting to see more female-focused brands enter the world of motorsport sponsorship. These brands are showing their genuine dedication and commitment to empowering their female customers, and I expect this partnership is about to create a HUGE buzz... If you're managing a beauty brand, can you really afford to miss out on the opportunity to sponsor women in motorsport? If you want to know more on how you can get involved, feel free to get in touch with me at charlotte.mcging@dune23.me 📩 🚀 📸 Formula 1 x Charlotte Tilbury Beauty #sportsponsorship #sportpartnership #womeninmotorsport #femalesinmotorsport #f1academy

NEW POST: It was the race we all needed, and the race we deserved. A day of big attacks, big hitters, and an even bigger battle for the win. And pure joy. Which, after the week we've had, was a timely reminder of why we love this sport. Featuring amazing images by Justin Britton, check out my in-depth Paris-Roubaix Femmes race review, below ⤵ https://lnkd.in/eWHnNhU4

🚵♀️[Sports Biz News]  🇩🇪Brustor Extends Sponsorship with Alpecin-Deceuninck for the 3rd Year 🎉  Belgian innovative sun protection system manufacturer Brustor announces the extension of its sponsorship agreement with the German professional cycling team Alpecin-Deceuninck for the third consecutive year. This renewal reinforces Brustor's commitment to promoting healthy living and contributing to CSR and ESG initiatives. Brustor supports Alpecin-Deceuninck and Kv Kortrijk to promote a healthy lifestyle and encourages its employees to participate in cycling and charity events. These efforts highlight Brustor’s dedication to social responsibility and sustainable business practices. By continuing this sponsorship, Brustor strengthens its brand presence and aligns with teams that share its values. The partnership with Alpecin-Deceuninck not only emphasizes Brustor's commitment to high-performance sports but also showcases their dedication to fostering a community-oriented approach. As both entities strive for excellence, this collaboration ensures a broader impact on promoting outdoor activities and well-being. Additionally, this renewed sponsorship underscores the importance of integrating corporate social responsibility into business strategies, demonstrating how companies can contribute positively to society while achieving their business goals.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cycling #sponsorship #AlpecinDeceuninck #health #outdoorlife #sustainablebusiness #socialcontribution #Belgium #Germany #Brustor #KvKortrijk #CSR #ESG

FANTASTIC BUSINESS LESSON FROM THE OLYMPICS... Watching the Olympics over the weekend, I was particularly impressed with the Women's Cycling Road Race Event. The final sequence of this 158-kilometer (98 mile) race was thrilling... and (I believe) there's a business / sales takeaway. Here's the setup: American Kristen Faulkner, along with another cyclist from Belgium chased down the two leaders with about 3.5 kilometers remaining in the race. For a brief moment, there was a pack of 4... jockeying for position as they rounded a turn. Then, Kristen Faulkner made her move - she sprinted ahead of the pack - surprising the commentators and (presumably) her rivals as the finish line was still several kilometers ahead. Kristen explained afterwards: "I knew that if we caught them, then I had to attack because I couldn't beat any of them at the line. The best place to attack was right after we caught them and everyone was tired. That was my chance, I practiced my late attack several times this year." Kristen was the least experience cyclist among those on the podium. Her background is in business, having previously worked for a silicon valley VC firm. She walked away with the gold medal (the USA's first in that event in 40 years) and afterwards she said the following: "I learned how to calculate risks and assess risks. In a race, I take that mindset with me: What is the risk-reward ratio? Knowing when to go all in." For me... one of the big takeaways... DON'T ALWAYS WAIT UNTIL THE END TO MAKE YOUR MOVE. The world of business and competition is not always like a fireworks show... you don't need to wait until the finale! Knowing when to make your best move and sprint head (whether working on a project, giving a presentation, or directly facing off against your competition) is immensely important. #olympics #competition #sales #businesslesson

The rise of retail sponsorships in tennis. Tennis is becoming trendy and retails brands are taking note, both sport and non-sport brands. In the last few years, the following brands have entered the tennis world: - Lululemon - Vuori - J. Lindeberg - Greyson - Sigrun - Original Penguin - Free People - Alo - Hugo Boss - Armani ...to name a few. Article: https://lnkd.in/gcyV6vSZ This week, New Balance signed a multimillion-dollar sponsorship with the Australian Open, who are now reportedly attempting to compete with Melbourne Cup in the fashion stakes. Article: https://lnkd.in/gJtxmzTQ Game, set, shop! Tennis Australia #sportsmarketing #sponsorship #brandpartnerships

Ladies and Gentlemen, welcome to the 2024 Paris Olympics, where the spirit of competition and athletic excellence knows no bounds—except for the bounds we conveniently decide to impose! In a stunning display of consistency and fairness, the organisers have taken a bold stand: Hijabs are out, but CONVICTED CHILD RAPISTS are in! Yes, you heard that right. In a move that can only be described as “avant-garde,” the Paris Olympics has prohibited a woman (Sounkamba Sylla) from competing simply because she wears a hijab. Because nothing says “sportsmanship” like dictating an athlete’s choice of attire. Bravo, Paris, for prioritising fashion over fundamental rights! But wait, there’s more! In the same breath, the gatekeepers of our beloved Olympics have rolled out the red carpet for a convicted child rapist (Van De Velde). Because apparently, when it comes to upholding the actual Olympic values of integrity and fair play, the only thing that matters is how well you can run, jump, or swim. So, here’s to you, Paris Olympics organisers! You’ve turned the world’s most remarkable sporting event into a masterclass in selective morality. Who needs ethics when you have aesthetics? Who needs justice when you have jerseys? And who needs common sense when you have… well, whatever this is? In conclusion, let’s all raise a toast to this modern marvel of Olympic hypocrisy. May your hijab-free games be ever so pure and your participants’ pasts be ever so irrelevant. Vive la contradiction! #ParisOlympics2024 #HijabBan #OlympicHypocrisy #FashionOverFairness #Hypocrisy

The Championship will coincide with the men’s Olympic event in Paris — where women still can’t compete. SMDH. 😠 • For more sports biz stories like this one, subscribe to our free, 3x-weekly sports biz newsletter here: https://lnkd.in/eYH82ywF • The pentathlon — essentially a non-stop marathon of five different track and field activities — originated in ancient Greece over 2000 years ago. The modern decathlon, which consists of 10 consecutive events such as running, jumping, and throwing, has been practiced in the U.S. since the late 1800s and was first included in the 1912 Olympics. 👀 • Despite decathlon events existing for women outside of the Olympics, women have only been allowed to compete in a seven-event heptathlon starting at the 1984 LA Olympics. American decathlete Lauren Kuntz called this a vestige of “historical sexism,” which ultimately set the stage for today’s lack of financial resources and visibility. 😔 • Backed by women’s sports power players Parity and Gainbridge, Ico for All’s world championships is being organized by Kuntz and will feature over 30 athletes from 10 countries, including U.S. phenoms Jordyn Bruce and Katie Straus. 🤝 • In addition to the main event, the org is putting on an icosathlon (aka a double decathlon) with 20 different track and field events. The competition will be open to all genders, ages, and abilities, a winning strategy to include more athletes in another version of the sport that — you guessed it — also excludes women. 🤦♀️ • Paris 2024 is touting its gender parity in both the number of athletes and events, but that overlooks the fact that only men have the opportunity to participate in the decathlon while women can only compete in the seven-event heptathlon. • While women have been fighting for inclusion into the event for decades, the recent involvement of powerful sponsors like Parity and Gainbridge can help athletes overcome the hurdles of being sidelined and excluded from the Games. If you can’t join them, leave them. 🤷♀️

The Olympic Games may have come to an end, but there is one competition that may have more golden medallists, and it doesn't even require being an athlete. Some companies won this year’s Olympics by being present in Paris, which opened the door to international promotion of their products and services. Portugal marked its presence during the Games with a strong representation of the national brands from different sectors. Portuguese CaetanoBus supported transport and mobility during the Olympics with the fleet of 12 hydrogen buses and electric vehicles (Accessible People Movers), which will also be used during the Paralympic Games this year. Four out of every five kayaks present in Paris were manufactured by the Portuguese company Nelo. Furthermore, Portugal provided the volunteers from the National Federation of Civil Protection with examination gloves made by Raclac S.A. In terms of clothing, Portugal selected the Portuguese brand DECENIO to be responsible for the design and production of the national Team's costumes. Poland also decided to promote a home brand, since the national Team's costumes have been made by Polish brand Bizuu in partnership with adidas. #PPCC #summerpost #OlympicGames2024 #Olympics2024 #business #international #transport #fashion #sport Sources: The Portugal News: https://lnkd.in/d4MJ6vhe TVI Notícias: https://lnkd.in/dFhGG8CQ Polski Komitet Olimpijski: https://lnkd.in/g_cuhtdE

🐴[Sports Biz News]🇬🇧 LeMieux Expands Partnership with British Dressage: Supporting from Grassroots to Elite 👏 British Dressage is thrilled to announce the expansion of its partnership with the leading equestrian brand LeMieux, which will become the title sponsor for the popular Quest series and championships. Introduced in 2012, the Quest series offers a fun and relaxed environment for those new to dressage, with both individual and team competitions under My Quest and Team Quest, respectively. Riders can qualify for semi-finals and national championships, celebrating grassroots riders annually. The growth of British Dressage membership has led to a significant increase in Quest participation, with many new members joining to experience affiliated competition. Recent structural revisions have made Quest qualification opportunities more accessible nationwide. British Dressage looks forward to continued growth under LeMieux's valuable support. LeMieux, known for its rider-designed equestrian products, has expanded its range to include casual leisurewear, competition clothing, and footwear. Available in prominent retailers like Selfridges and John Lewis, LeMieux's sponsorship extends from grassroots to Grand Prix levels, reinforcing its presence in the equestrian community. LeMieux's support for BD Quest begins with the 2024 series semi-finals and extends through a multi-year deal until 2026. Dan Mahoney, Managing Director at LeMieux, expressed pride in sponsoring the LeMieux Quest and National Championships, emphasizing shared values of team spirit and individual ambition. Jason Brautigam, CEO of British Dressage, praised LeMieux's decade-long sponsorship and its expanded role. He highlighted the success of Quest, with over 4,000 club members participating annually. Following the efforts of riders in Paris, many inspired by LeMieux's support, this partnership aims to bring fresh enthusiasm to British Dressage competitions. LeMieux's sponsorship is not only a marketing strategy but also a commitment to community development and sustainable sports promotion, showcasing a blend of sports marketing and CSR principles. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #britishdressage #lemieux #dressage #equestrian #uk