James Taylor’s Post

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Sales Supervisor at London Drugs

Aldi Ireland undercutting the market will set a precedent for other large retailers. If they will follow suit remains to be seen, but this provides great value for customers and a smart move for Aldi as they tend to struggle for market share around this time of year. One point of concern though is that it may be seen as 'de-valuing' food, especially food produced in this country. Aldi remain adamant that prices paid to farmers & other producers will remain the same, but only time will tell. #AldiIreland #RetailIreland #Retail #GroceryRetail #BuyIrish #ShopIrish

View profile for Colin Breslin, graphic

Managing Director at Aldi Ireland

At Aldi, we’re committed to offering unbeatable value to our customers and reducing prices whenever we can. I’m delighted today to announce new price cuts as we enter the New Year. We’ve cut prices across our range on the products that matter most to Irish shoppers - from back-to-school lunches and healthy eating options to core staples that go into the trolley each week. We know these price cuts will make a real difference to households right across the country. Our performance over the Christmas period demonstrates that shoppers not only appreciate our unbeatable prices but are drawn by the top quality range of Irish products we have on offer. In 2024 we look forward to continuing to deliver the amazing value that we’ve been known for in Ireland for 25 years and we would like to wish both new and existing shoppers a very happy New Year!

Aldi to cut prices by 23% across a range of products

Aldi to cut prices by 23% across a range of products

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