Jenny Jones’ Post

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t, in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers at the Campaign UK media awards. Congratulations. It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But with 186 entries within media agency categories, 96% of them have come from media agencies within the Top 20 (Campaign Billing report). Just 3.7% come from agencies outside of this, six agencies:  TotalMedia UM, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. Huge  #mediapositive to Spark Foundry for BenRiach, TotalMedia UM for Greene King, Propersnacks, M&C SAATCHI.GAD for The Ben Kinsella Trust, the7stars for KA Drinks, Goodstuff for Gu Chocolate Puds Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and therefore don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having eight or nine figure media budgets & creative budget to match. You don’t in short, have availability bias.  We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Well done to everyone involved. I wish you all the best of luck come the 18th April.  But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers at the Campaign UK media awards. Congratulations. It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But with 186 entries within media agency categories, 96% of them have come from media agencies within the Top 20 (Campaign Billing report). Just 3.7% come from agencies outside of this, six agencies:  TotalMedia UM, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. Huge  #mediapositive to Spark Foundry for BenRiach, TotalMedia UM for Greene King, Propersnacks, M&C SAATCHI.GAD for The Ben Kinsella Trust, the7stars for KA Drinks, Goodstuff for Gu Chocolate Puds Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and therefore don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having eight or nine figure media budgets & creative budget to match. You don’t in short, have availability bias.  We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved, and I wish you all the best of luck come the 18th April.  But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

A #mediapositive to every person who has delivered work good enough to be recognised by their peers. Congratulations! It's always harder than you imagine, and time seems to go faster than the free drinks at a media party. But of the 186 entries within media agency categories, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: TotalMedia UM, Bountiful Cow, Yonder Media dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table, even entering these awards is a huge investment and one that smaller agencies have to be super selective about. A huge #mediapositive to Spark Foundry for The BenRiach Distillery Company Ltd, TotalMedia UM for Greene King, Propersnacks (for yourselves), M&C SAATCHI.GAD London for The Ben Kinsella Trust, the7stars for KA Drinks, Goodstuff for Gu Chocolate Puds. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you and teams involved, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April! But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive

SPECTACULAR move by a key indie agency.... Mediahub Worldwide US CEO Sean Corcoran joins BarkleyOKRP to lead the large indie's media and analytics practice. Mercer Island Group thoughts: - Sean's leadership adds a compelling element to an already impressive set of capabilities. - The BarkleyOKRP media stack includes everything from brand awareness to performance media (accentuated by the Adlucent acquisition), slotting very competitively next to Holdco offerings that are bigger but have their own baggage (principal buying, focus on giant accounts, etc.) - There simply aren't many indie media agencies of scale. Horizon Media of course is the largest. PMG has grown quickly. Several fine performance shops have pivoted to full media offerings (New Engen, Inc., Tinuiti, etc.). The US market needs more large full-funnel options that can change the game. BarkleyOKRP is well suited to be one of the few that can do that. - The challenger spirit he spearheaded at Mediahub will serve Mr. Corcoran well as he joins an organization committed to providing the industry a compelling indie alternative. Love this move!!! Your thoughts? Jason Parks Association of National Advertisers Nathaniel Swift 4A's

Following a strong start to the year, media agency dentsu now expects global ad spend to reach 5% growth in 2024. Dentsu released a revised global #advertising forecast and now expects ad spend to grow 5% in 2024, up from 4.6% in a previous forecast, for a total of $754.4 billion worldwide. Following a strong start to the year, spend during the remaining months is expected to be fueled by a buoyant #digital advertising market, the Olympics and the U.S. election, according to Will Swayne, Dentsu’s global president of media. #Digital is projected to be the fastest-growing channel, accounting for $449.3 billion in total ad spending, fueled by increases in #retailmedia (up 32%), and paid #socialmedia (up $13.7%). Travel & tourism are expected to top category growth, as tourism continues to benefit from a post-pandemic rebound. Media & entertainment is expected to grow 6.5% as the proliferation of content and streaming services continues. #media #advertising

https://lnkd.in/dHR_g_e9 Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024. exchange4media Annurag Batra Nawal Ahuja GroupM Media India Publicis Media Madison World dentsu IPG Mediabrands OMG! Media India

https://lnkd.in/g7TqCwbr The decision by the World Federation of Advertising to close down the Global Alliance for Responsible Media (GARM) last month was greeted with applause from many conservative podcasters. For some advertisers, however, the focus now turns to what’s next in helping them meet brand safety and suitability goals. In what is likely the first of several potential solutions, global ad giant Dentsu is teaming up with media consultancy The 614 Group on a new coalition they say will help bring more ad dollars, and not less, to credible news publishers. The companies say their initiative comes as a response to the growing challenges faced by journalism in the digital age, where traditional monetization strategies have struggled under the weight of brand safety and suitability measures. dentsu and The 614 Group are exploring why top brands invest in news and how to boost those investments. The effort has already gained support from several Dentsu clients, who will be sharing important data and understanding in the research process. The effort will create a playbook for leading brands and others who make what they describe as “serious investments” in news. “This is more than just a study on news and brand safety — it’s a commitment by leading brands to actively support the infrastructure of news itself and share a concrete view of those plans,” said Rob Rasko, CEO of The 614 Group. “Our aim is to ensure that journalism not only survives but thrives by leveraging the collective power of the industry’s foremost players.” The coalition says its efforts are aimed at better understanding how marketers place their advertising in news content. It will look for a consensus on what works and why, in addition to examining new ad tech tools designed to allow for safer, more effective brand presence in news-related media. These efforts will culminate in a comprehensive report, due for release later this year, which will be accompanied by a series of presentations across various industry conferences and summits. “Today, more than ever, it is crucial that the digital advertising community recognizes the intrinsic value of news — not just as a medium, but as a cornerstone of society,” said Deva Bronson, Executive VP/Head of Media Responsibility at Dentsu. “Through this coalition, we aim to highlight that investing in news is not just good ethics; it’s sound business strategy.” The World Federation of Advertising said last month that increasing attacks on the ad-buying standards from conservative media outlets that said GARM standards were sidelining them from ad buys left it little choice other than to discontinue the group’s activities. “Recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances,” the organization said.

Major industry players, including Dentsu, GroupM, and IPG's Magna, have disclosed optimistic predictions for the advertising landscape. Projections indicate a 4-7% global growth in ad spending, driven by digital, connected TV, and retail media. Dentsu envisions a 4.6% year-over-year increase, reaching a global total of $752.8 billion, with digital commanding 58.8%. The forthcoming advertising landscape promises innovation, digital dominance, and strategic investments. #Advertising2024 #DigitalDominance #GlobalAdSpend #MediaTrends