Jonathan Tilley’s Post

🔥 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐒𝐞𝐞! 🔥 🌟 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🌟 Our analysis of Prime Day ad campaigns for sellers connected to SellerApp revealed impressive results, highlighting the immense potential of strategic advertising (all numbers are compared with daily averages): 📈 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 𝟖𝟎% more sales compared to the previous 2 weeks. 𝟓𝟔% more sales compared to last month. 💡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Up by 𝟏𝟐% compared to the previous 2 weeks. Up by 𝟕% compared to last month. 💸 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Discounts increased from 𝟖% early in the month to 𝟏𝟓% on Prime Day. 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Visibility surged by 𝟏𝟑𝟕%. Engagement rose by 𝟕𝟎%. 🚀 SellerApp 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Sales skyrocketed by 𝟐𝟐𝟒% compared to the previous 2 weeks. Visibility soared by 𝟓𝟎𝟎%. Engagement increased by 𝟐𝟕𝟓%. 𝐊𝐮𝐝𝐨𝐬 to the entire Customer Success team!!! Despite these gains, we project a 𝟐𝟔% 𝐌𝐨𝐌 𝐝𝐫𝐨𝐩 in total sales, but a 𝟏𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩-𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. Notably, 𝟗𝟒% of Prime Day sales were driven by just 𝟗% of sellers. This then begs the question: 𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲? Absolutely! The long-term benefits of enhanced relevance and improved search rankings can't be overlooked. In my personal opinion Sponsored ads on Amazon should be seen as an investment for sustained success. Let's continue to leverage these insights to optimize our strategies and drive future growth! 🚀 #primeday2024 #amazon #sellerapp #amazonads #ecommerce #digitalmarketing #salesstrategy

The incredible performance metrics from Prime Day underscore the transformative power of strategic advertising. 🔥The significant spikes in sales, conversion rates, and engagement reflect how targeted campaigns can drive substantial growth. Participating in Prime Day not only boosts immediate sales but also sets the stage for long-term success by enhancing brand visibility and relevance. Investing in sponsored ads, as evidenced by these results, is a smart move for any seller looking to capitalize on key shopping events. 💥

So - What Are the Benefits of Using Dayparting on Amazon? There are numerous benefits of using Dayparting in your campaigns. Listed below are a few of them! 🔹Show Ads During Peak Times In general, conversion tends to stay high from 6 pm to 12 pm on Amazon, when the shoppers have free time to browse and purchase products. You can use dayparting to set up a high ad budget for your campaigns during this timeframe. It ensures ads are shown to high-converting shoppers and gets more sales. 🔹Eliminate Window-Shopping Traffic In general, brands observe fewer sales at night, between 12 am to 5 am. These are infomercial hours of the day. At this time, shoppers focus more on window shopping and discovering new products. Reduce bids on campaigns during this time to ensure you are not wasting ad budget on non-converting audiences. 🔹Get More Sales During Shopping Events Shopping events such as Prime Day, Black Friday, and the Q4 holiday season are the prime time for sellers to make good sales. The demand and competition are fierce these days, and CPC tends to inflate by 2x-3x during these times. Set up a rule to increase bids by 20% for your high-converting campaigns from the 4th week of October to the 3rd week of December, and you’re all set for Q4. 🔹Manage a Limited Daily Budget Effectively Dayparting also lets you utilize a limited ad budget effectively. Reduce the ad budget during sales downtime to conserve the total daily ad budget. And bid more aggressively during high-converting hours to align ad spends with customer buying behavior and get more sales. Learn How to Unleash the Power of Dayparting in Amazon Ads for Sellers: https://lnkd.in/gwUPAjgD Leave a like👍 and follow📱us - part 3 goes live tomorrow! #AmazonFBA #eCommerce

Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales:  ✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines   ✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline.   ✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day.   ✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly.   ✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront.   ✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic.   ✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day.   ✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens.  At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond.  #PrimeDay2024 #Ecommerce #AmazonPrimeDay

#PrimeDay is coming up on July 16 – 17, and after record-breaking sales in 2023, this year is expected to be even bigger. To keep the momentum going, Amazon is investing in more resources to help sellers stand out. From coupons to ad bids, this guide has some great starting points to help prepare your sales strategy. While this guide only covers the basics, we can help you take it a step further with personalized advice, tailored to your brand, products and target customers. Find out how: https://lnkd.in/gZhFaGdg #EcommercePathways #AmazonPrimeDay #AmazonPrime #PrimeDay2024 #AmazonAds #AmazonStrategy #Ecommerce

𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲: Smart Strategies for Your Brand Prime Day is a fantastic opportunity for shoppers, but it might not be the best strategy for every brand, especially those with slim profit margins. Deep discounts required for Prime Day deals can lead to significant losses. Instead of jumping into Prime Day, consider alternatives like the **𝐃𝐞𝐚𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲**, where Amazon promotes your products in key spots without the steep discounts. Here are some actions you can take that don’t involve spending more on advertising: 🛑 Pre-Prime Exclusive Discounts: Run exclusive deals to your email list and social accounts two weeks prior to Prime Day. This can bring more converting traffic and boost the position of your priority ASINs. 🛑 Amazon Posts: Utilize Amazon Posts if you aren't already. Tag up to 3 products, focusing on your priority ASINs for Prime Day. This free traffic is underutilized by many brands. 🛑 Coupons/Promotions: Run 10% coupons in the 1-2 weeks before and after Prime Day to convert more shoppers when browse traffic is high. Set up brand-tailored promotions to convert customers who have your item in their cart but haven’t purchased yet. These strategies will help ensure your advertising spend is maximized and supported by your own marketing efforts. While coupons cost you, they're worth the investment. #AmazonPrimeDay #Ecommerce #DigitalMarketing #SalesStrategy #AmazonAdvertising #BrandGrowth #MarketingTips #PrimeDayPrep #EcommerceMarketing #BusinessGrowth

I've been surprised to find how many people don't know what Amazon's 'Buy-Box' is even though they consistently shop the marketplace. The first time I ever heard the term was years ago from a friend trying to explain to me how important it was to a brand's general e-commerce strategy. Now I understand why. Here are a few interesting things about Amazon's 'Buy-Box' that might be useful to understand: _________________________ 🏷 The Buy-Box can be found on the right side of an Amazon product page. It shows the price, delivery date, and lets you add items to your cart. ☝ 82 percent of all Amazon sales go through the Buy-Box. Data shows this figure increases dramatically to around 90 percent on mobile devices. 🤔 Winning Amazon's Buy-Box depends on several factors. While meeting basic requirements is essential, Amazon's algorithm prioritizes low prices, fast shipping, and positive customer experiences when selecting the Buy-Box winner. 🤼♀️ There can be hundreds of sellers competing for the Buy-Box on the same product at the same time, but only the seller in the Buy-Box at the time the consumer clicks 'Buy-Now' wins that sale. 🤑 The most common way for resellers to win the Buy-Box is to slightly decrease their price so they become the lowest priced offering, which Amazon rewards. This has a domino effect with other resellers, which can lead to price erosion as sellers continually inch their price down to win the sale. 👁 Amazon scrapes and monitors other marketplace prices to ensure they're fair for customers. If they find a product listed on a different marketplace for cheaper, they may remove Buy-Box placement or even ban sellers who use misleading pricing. 💻 Brands and sellers not actively winning the Buy-Box are unable to run PPC advertising campaigns losing out on exposure and additional revenue opportunities. What else did I miss? #amazon #amazonbuybox #ecommerce #cpg

📊 Understanding the new-to-brand customer acquisition cost (NTB CAC) is crucial. Many sellers @ Amazon overlook this, but iDerive’s platform fills the gap by automating NTB CAC calculation at campaign, keyword, and ASIN levels. This ensures targeted advertising without unnecessary expenditure on likely repeat customers. Stay ahead in your Amazon strategy with our insights at www.iderive.com #DigitalMarketing #eCommerce #AdvertisingMetrics #BusinessStrategy #iDerive #AmazonFBA

🌟 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 🌟 Hey LinkedIn Community! 🚀 Amazon Prime Day is just around the corner, and it's one of the most exciting times of the year for sellers. As an Amazon PPC Specialist, I've seen firsthand how this event can be a game-changer for businesses. Here are a few key benefits of Amazon Prime Day for sellers: 𝐌𝐚𝐬𝐬𝐢𝐯𝐞 𝐒𝐮𝐫𝐠𝐞 𝐢𝐧 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 📈 Prime Day attracts millions of eager shoppers looking for the best deals. This surge in traffic can significantly boost visibility and sales, even for newer or smaller sellers. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐕𝐨𝐥𝐮𝐦𝐞 💸 With shoppers in a buying frenzy, it's not uncommon to see sales skyrocket during Prime Day. Many sellers report their highest sales volumes of the year during this event. 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 🔥 Prime Day is a great opportunity to get your products in front of a wider audience. Enhanced brand exposure can lead to increased brand recognition and long-term customer loyalty. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐂𝐥𝐞𝐚𝐫𝐚𝐧𝐜𝐞 🏷️ Have excess inventory? Prime Day is the perfect time to offer deals and clear out stock, making room for new products and improving cash flow. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 📢 Amazon offers special advertising options and placements during Prime Day. Leveraging these can amplify your reach and drive even more traffic to your listings. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 👥 Prime Day attracts a diverse range of shoppers, including those who may not usually purchase from you. This is a golden opportunity to acquire new customers and grow your customer base. Let's make this Prime Day the best one yet! 💥

Is your brand struggling to find new customers Amazon? This case study explains how Channel Key developed a multi-pronged marketplace strategy that nearly doubled Amazon sales within 12 months. 𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪 After managing their Amazon business internally, our client wanted to accelerate growth by attracting new customers. Historically, the company focused on branded traffic and repeat business. They partnered with Channel Key to develop, implement, and manage a new-to-brand marketplace strategy that would increase sales on Amazon. 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 1. Improve Brand Visibility: Optimize A+ Content, Brand Store, and lifestyle images on Product Detail Pages to highlight the quality of their products and brand. 2. Increase Average Order Value: Identify a product variation approach that includes larger pack sizes to increase the average order value. 3. Increase New-To-Brand Customers: Identify non-branded keywords to focus on new customer acquisition. 𝗖𝗢𝗡𝗖𝗟𝗨𝗦𝗜𝗢𝗡 Channel Key’s product variation strategy made it easier for customers to see larger pack sizes, which helped increase the Average Order Value by 12.9%. from March 2020 to March 2021. By optimizing all Amazon content and targeting non-branded keywords through Amazon Advertising, Channel Key increased YoY conversion rates from 23.18% in March 2020 to 45.84% in August 2021. It total, Channel Key’s marketplace strategy proved successful and increased total Amazon sales by 46.5%. #ChannelKeyLLC #AmazonAgency #AmazonAds #Amazon #Ecommerce #CaseStudy