Senior Advertising Analyst | E-commerce growth specialist, Amazon ads | Digital Marketing | PPC | SaaS customer success
The incredible performance metrics from Prime Day underscore the transformative power of strategic advertising. 🔥The significant spikes in sales, conversion rates, and engagement reflect how targeted campaigns can drive substantial growth. Participating in Prime Day not only boosts immediate sales but also sets the stage for long-term success by enhancing brand visibility and relevance. Investing in sponsored ads, as evidenced by these results, is a smart move for any seller looking to capitalize on key shopping events. 💥
Director- Customer Success at SellerApp | Creating an Eco-system to support Amazon sellers scale up their business.
🔥 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐒𝐞𝐞! 🔥 🌟 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🌟 Our analysis of Prime Day ad campaigns for sellers connected to SellerApp revealed impressive results, highlighting the immense potential of strategic advertising (all numbers are compared with daily averages): 📈 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 𝟖𝟎% more sales compared to the previous 2 weeks. 𝟓𝟔% more sales compared to last month. 💡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Up by 𝟏𝟐% compared to the previous 2 weeks. Up by 𝟕% compared to last month. 💸 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Discounts increased from 𝟖% early in the month to 𝟏𝟓% on Prime Day. 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Visibility surged by 𝟏𝟑𝟕%. Engagement rose by 𝟕𝟎%. 🚀 SellerApp 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Sales skyrocketed by 𝟐𝟐𝟒% compared to the previous 2 weeks. Visibility soared by 𝟓𝟎𝟎%. Engagement increased by 𝟐𝟕𝟓%. 𝐊𝐮𝐝𝐨𝐬 to the entire Customer Success team!!! Despite these gains, we project a 𝟐𝟔% 𝐌𝐨𝐌 𝐝𝐫𝐨𝐩 in total sales, but a 𝟏𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩-𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. Notably, 𝟗𝟒% of Prime Day sales were driven by just 𝟗% of sellers. This then begs the question: 𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲? Absolutely! The long-term benefits of enhanced relevance and improved search rankings can't be overlooked. In my personal opinion Sponsored ads on Amazon should be seen as an investment for sustained success. Let's continue to leverage these insights to optimize our strategies and drive future growth! 🚀 #primeday2024 #amazon #sellerapp #amazonads #ecommerce #digitalmarketing #salesstrategy