The Krazy Coupon Lady’s Post

How did I get the clients after the previous company got shut down? No cold outreach. All inbound. How? So, here's the long story short: → I was at client front → Doing all communications → Strategising, Planning & Executing → But the company got shutdown → Leaving clients in the air → But being experienced → Clients called me → For their work → Directly! And, that's how we all survived together, me & their brand. They believed in me, my experience talked volumes. They all felt so relieved, seeing my ace communication & work. Plus, I started building my own personal brand. And now I consult beyond the boundaries, to the founders, C-Suites and Brands, for building their personal brands & level-up their branding, marketing & social media marketing game. If you're hitting the wall, DM me "GAME-UP". PS: This is my Day 55/100 Challenge.

HOT OFF THE PRESSES! This week's blog... Email lists can help you grow your audience and build deeper relationships with them. Through the content you share with them there, they’ll become buyers and brand advocates. Click to learn how they work.

Beyond campaigns, into purpose! 🚀 Our expert talks on why a sense of purpose is the secret sauce for campaign success. Now, here's the question: What cause or mission inspires YOU to engage with a brand? Share your thoughts below! 💬✨ Nancy Vaddi, Srikanth Acharya, thank you. (Employeeengagementacademy PurposefulEngagement EngageAndImpact)

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐢𝐧 𝐉𝐚𝐧𝐮𝐚𝐫𝐲? 🎄 Yes, yes, I know that many of us are on a wind-down to Christmas 🎅 But.... if you'd like to get ahead of the game and set aside thinking time early next year, join us on 8 January for our 5 day challenge - Tweak a Leak Week, aka 𝗧'𝗪𝗲𝗲𝗸. You will: ✅ Assess your marketing and identify your number one gap. ✅ Watch a set of videos defining that Leak and explaining the Leak-tweaking themes in detail. ✅ Generate loads of ideas to plug the gap. ✅ Choose one fix and work on it, with the help of our Cheat Sheet. ✅ Celebrate with us at the end of the week. We'll kick off at 9.30 on the Monday, with regular check-ins and support throughout the week. We've had hundreds of people go through this challenge and without fail the feedback we get is how useful it's been. Want to join us? 👉 More details and registration here https://lnkd.in/dFCBDmJs

Got a value problem? Only 13% of associations surveyed by Marketing General say they’ve nailed their value proposition. Crafting and communicating a killer value proposition is your ticket to captivating members and prospects. Here’s how we do it: 1. Advantage Statement Lay out the benefits. Be specific. Got hard data—like improved sales, cost savings, or client gains from attending? Use it. It makes your value proposition bulletproof. 2. Substance Claim Spell out what you offer, who benefits, and why it matters. This drives home your relevance to the right audience while filtering out mismatches. 3. Hero Image Visuals trump text in our brains. Create compelling visuals of your advantage statement to grab eyeballs and spur action. Step up and make your value shine. It’s time for associations to stand out, not blend in.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐢𝐧 𝐉𝐚𝐧𝐮𝐚𝐫𝐲? 🎄 Yes, yes, I know that many of us are on a wind-down to Christmas 🎅 But.... if you'd like to get ahead of the game and set aside thinking time early next year, join us on 8 January for our 5 day challenge - Tweak a Leak Week, aka 𝗧'𝗪𝗲𝗲𝗸. You will: ✅ Assess your marketing and identify your number one gap. ✅ Watch a set of videos defining that Leak and explaining the Leak-tweaking themes in detail. ✅ Generate loads of ideas to plug the gap. ✅ Choose one fix and work on it, with the help of our Cheat Sheet. ✅ Celebrate with us at the end of the week. We'll kick off at 9.30 on the Monday, with regular check-ins and support throughout the week. We've had hundreds of people go through this challenge and without fail the feedback we get is how useful it's been. Want to join us? 👉 More details and registration here https://lnkd.in/dFCBDmJs

Ready to take your product descriptions to the next level? Ignite sales seasons with irresistible product descriptions! 🚀 Here are three dynamic tactics to infuse seasonal appeal and urgency: 1️⃣ Craft compelling descriptions with flash sale alerts and holiday-themed messaging. 2️⃣ Inject a sense of urgency and FOMO using dynamic and attention-grabbing language. 3️⃣ Ensure your descriptions resonate with your audience, boosting engagement and driving conversions during sales seasons. Elevate your product game and create a buzz that leaves your audience wanting more! Jump to the comment sections to find a checklist and keep track of your advertising optimizations ⏰

“I’d be doing us both a disservice by giving you a quote for tires when I don’t even know what vehicle you intend to put them on” I’m currently helping out an influencer friend with her brand deals & contract negotiations (because I’ve seen it ALL by now) and this was my response when a brand asked for rates… with no further context given regarding expectations or needs. This is why I love what I do. I love sharing my expertise & then backing up my claims with all the data & performance reports. #influencermarketing #contentcreators #brandcollab ______________________________ Day 7/30 posting [every weekday] on LinkedIn. Challenge inspired by Tyler Chou I wasn't going to say anything about it, but it's actually working?! I’ve gained 109 new followers in the last 2 weeks. Am I annoying you yet? I'm annoying myself... Obv, I've known about this strategy, just never had the *patience* to actually sit and execute it for myself. Help me hit: 10,000 followers before the end of 2024! If you like 👍🏻 my content, be sure to "React" to this post. If you love ❤️ my content, be sure to share/repost to your audience or leave a comment below. Thanks in advance, friends!

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗞𝗻𝗼𝘄 that in the digital age, word-of-mouth marketing has greater power than ever? Research shows that 80% of buyers are more inclined to make a purchase when suggested through a friend on social media. To build a community of committed and devoted customers who will promote your brand, you must provide outstanding customer service, produce products or services that stand out, reward recommendations, and produce compelling content. Building advocacy, loyalty, and trust through strategic effort is necessary for word-of-mouth marketing. By implementing these tips, you can grow your business organically and make your customers the voice of your business!

If You Want To Stand Out From Your Competition, Then You Need To See This AD From Old Spice... In 2010, Old Spice made marketing history with their iconic ad: "The Man Your Man Could Smell Like". With over 40 million views, it boosted product sales by a staggering 107%. Why did this ad work? One simple reason... It's unique and completely out-of-the-box, leaving a lasting impression on viewers. What else did you notice from this ad, that made it so successful? Let me know below. Best, Aaron P.S.  If you found this insight valuable, repost and share it with fellow marketers to help them grow.