Ledger Bennett’s Post

B2B is thriving

💡 [NEW] On Agents of Change: We talk with Gabriel Gomez about strategies for a consumer-first B2B world. In this episode, Gabriel and host Danielle O'Neil discuss: ➡️ The marketing evolution in B2C and B2B audiences ➡️ The B2B approached marketers should be taking ➡️ B2C-inspired ideas to bring to the B2B landscape ➡️ Embracing the fun side of B2B marketing And so much more! Don't miss these insights on B2C and B2B marketing, social media marketing, and how to use consumer-focused tech in your business: https://bit.ly/3ZClF4P #B2BMarketing #B2BSocialMedia #B2B

🌟 Navigating the Digital Landscape: The Evolution of B2B Marketing As we continue to navigate this dynamic digital terrain, it's crucial for businesses to stay ahead of the curve and adapt their strategies accordingly. Here are some key trends shaping the evolution of B2B marketing: #B2BMarketing #DigitalTransformation #MarketingStrategy

B2B CMOs – in the rapidly evolving B2B world, embracing the power of your partner ecosystem is essential to move away from traditional channel marketing. Click the link below to learn why it’s critical for you to elevate your organization’s partner ecosystem marketing NOW! #marketing #partnerecosystem #b2bmarketing https://lnkd.in/dRyMcCwu

Understanding emotions is vital to navigating the roadblocks in B2B marketing and brand building for marketers and stakeholders alike. Learn how to harness emotional connections to strengthen your brand and overcome B2B marketing obstacles. Download the full report to discover valuable insights and strategies. https://lnkd.in/dPixdnJb #B2BMarketing #BrandBuilding #MarketingInsights

Our B2B Marketing Benchmark reveals that #FoodandNutrition marketers see research as the springboard for effective #B2Bmarketing communication strategies – after all, authentic and inspiring narratives that truly resonate require a deep understanding of those who we’re trying to reach. In this clip, Strategy Director Minke Egling outlines four key ways research can empower #B2Bmarketers to elevate their strategies and drive business growth. For more expert-informed insights to guide your #B2Bmarketing efforts, download the full report here: https://lnkd.in/dSfsc4jm

The game-changing role of virtual events in modern B2B marketing. Learn how digital era's transformation has made virtual events a must-have for businesses. Read here - https://lnkd.in/d_uDuiVK Don't miss out on this valuable insight! #B2Bmarketing #VirtualEvents #DigitalTransformation #ModernMarketing #BusinessInsights

Welcome to our first post in our #BreakingB2BBoundaries series! B2B marketing has totally transformed over the past decade. Sadly, the old tricks just don’t cut it anymore. The dull, cookie-cutter approach and total neglect of branding have made the scene pretty gloomy. But we’re not gloomy. We’re pumped! There’s a fresh way to look at B2B marketing that flips the script – it’s all about being distinctive. Our first blog spills the tea on what’s changed in the B2B world, why we believe brand is the secret everyone’s missing, and how to dodge the dullness trap. #brand #b2b #distinctiveness #b2bmarketing https://hubs.ly/Q02zF-h30

For B2B marketers looking to drive maximum marketing impact, #pwc's Global CMO Antonia Wade and Uncensored CMO's Jon Evans have some expert insights to share. In a recent masterclass on #B2Bmarketing, they explored the importance of brand and reputation, turning marketing into a profit center, and rethinking the marketing funnel to reach horizon scanners, explorers, and hunters. Check out the video for some valuable tips and tricks to improve your marketing game! https://bit.ly/3I5iavD Crawford Roark James Hardwick Jon Setty Roger Gagnon Polly Waines Tim Lundberg Lauren Pleydell-Pearce Nick Jarman Martin Duffy

Your #ElevateB2B marketing industry news for this week 🔎 explores: 📈 Marketing Budgets Climb ✔️ #Threads EU Rollout 📲 Brands Going Acoustic on AI Our own Lane Ellis Ⓥ has these and 10+ more 🚀 top weekly stories, PLUS insight from Mimi Turner of The B2B Institute: ➡ https://lnkd.in/gaR67Fjf #B2BMarketingNews #DigitalMarketingNews