Lenskart.com’s Post

𝐈 𝐍𝐞𝐯𝐞𝐫 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭’𝐬 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 - 𝐔𝐧𝐭𝐢𝐥 𝐈 𝐬𝐚𝐰 𝐭𝐡𝐢𝐬! 👀 I’ll be honest—I've always wondered why spectacles are so expensive. With brands like Lenskart.com, Titan Eyeplus, and others setting such high prices, I was never entirely convinced that glasses were really worth that much. 🤷♂️ But then I came across this video by Peyush Bansal (Lenskart.com), and it completely changed my perspective. In this video, he takes us through the entire manufacturing process of their glasses, and it’s fascinating to see how much thought and care goes into every single detail. From the design phase to the final product, you can see that nothing is left to chance. The entire process is meticulously crafted to ensure that the end result isn’t just a pair of glasses—it’s an experience. This level of dedication is what truly sets a product apart. When you invest so much in creating something exceptional, customers can feel it. They not only appreciate the quality but often become the product's biggest advocates, sharing their experiences and driving word-of-mouth marketing organically. The amount of effort, precision, and quality control that goes into making just one pair of glasses is incredible. Now, I’m convinced—they’ve got me sold as a customer. 😎 This video beautifully illustrates why focusing on the product itself is so crucial. While paid marketing has its place, nothing beats the authentic buzz generated by a product that genuinely resonates with its users. So, here’s to creating products that speak for themselves—because when they do, you won’t need to say much at all. Link to Lenskart's Video: https://lnkd.in/g9C_6Siy #ProductLedGrowth #QualityOverPrice #DesignMatters #Technology #CustomerFirst

Kudos to Peyush Bansal and Lenskart.com team for achieving this massive milestone. Peysuh was our first guest in the 2nd season of the Blume Podcast last year, where he spoke to Karthik B. Reddy at length about his rationale and vision for building the factory. Here's a snippet from his conversation with us. 🎙 "So we said, okay, if we are so confident about doing this so why not take a bold bet, let's put a hundred million dollars into building a factory, which can serve 50 million people a year, because if you want to serve 200, 300 million, then it would be required. So let's make a factory to serve 50 million. And then we'll make another one to serve a hundred and make another one to serve another 200. So by the end of it, we are serving 350 million people, and 700 million people in India need glasses. So that's how we'll get to 50%. That’s the math we were thinking in our heads when we made that bet." Fun fact: Peyush said the inspiration to build the factory didn't come from a traditional manufacturing player but from a telecom giant! You can check out the full episode on our website here: https://lnkd.in/gqUUF3dh

One more week and we'll officially be done with the first half of 2024! How have you fared and what problems do you plan to tackle next? Here's some #MondayMotivation from our Co-Founder & CEO Peyush Bansal to help you aim high 🤓 #Lenskart #DoMoreBeMore #LensTribe #eyewear #retail #techology #CustomerObsession #problemsolving #comejoinus

How did Shark Piyush turned Lenskart into a INR 36,000 Crore business? The answer is simple: he transformed the spectacles market from a basic need to a fashion statement. Lenskart is not just a brand that sells eyewear, it is a brand that sells a lifestyle. By hiring popular celebrities like Bhuvan Bam and Katrina Kaif as its brand ambassadors, Lenskart appealed to the young and trendy audience who wanted to look cool and stylish with their glasses. But that’s not all. Shark Piyush also invested in in-house manufacturing of lenses, which reduced the cost price and increased the quality of the products. He also opened local stores in the market, which made it easier for the customers to access his brand and try out different styles. And to top it all, he offered free eye checkup and consultation to customers, which added value and trust to his brand. This is how Lenskart is doing Rs.1500+ Crore business every year, and becoming one of the leading eyewear brands in India. Do you want to learn more about success stories like this? Follow me for more updates and insights on the latest trends. #shark #sharktank #lenskart #piyushbansal #success #successstory

Did Ratan Tata just lose to Piyush Bansal? No, in fact, he is an investor in Piyush Bansal lenskart. But Lenskart has beaten players like Titan Eyeplus and has become a ₹3000 crore spectacle giant. But how? So, how did Lenskart do it? Well, they changed how people buy glasses in India. Instead of just selling glasses, Lenskart made it fun and easy. They use fancy technology to help you try on glasses virtually, and then deliver them right to your doorstep! Lenskart cares a lot about their customers. They want to make sure you're happy with your glasses, so they give you great service and make sure you get what you want. Because of all this, Lenskart has become a favorite brand for many people. They've not only become a big name in the eyewear business but also made eye care more accessible and cool in India. This shows that when you focus on what customers need and use smart ideas, you can make a big impact, just like Lenskart did!" Dr. John william ____________________ #LenskartSuccess #EyewearRevolution #VisionaryLeadership #InnovationInEyewear #CustomerCentricApproach #VirtualTryOn #HomeDelivery #EyecareRevolution #TrailblazersInOpticalIndustry #CustomerSatisfaction #BusinessGrowth #InspiringSuccess #IndiaEyewearLeaders

🚀 Excited to share my latest project for the #NextLeapChallenge! 🔍 I recently completed a comprehensive product teardown review of Lenskart, one of India's leading eyewear retailers. This deep dive gave me an opportunity to analyze their business model, product design, customer experience, and more. Here are some key takeaways from my analysis I'm thrilled to be part of the #NextLeap community, pushing boundaries and exploring new heights. #ProductTeardown #Lenskart #Eyewear #Innovation #CustomerExperience #BusinessModel #NextLeapJourney

Lenskart.com are you listening? Last week, I witnessed something concerning when my friend had a home eye checkup in Hyderabad. The technician arrived carrying an incredibly heavy bag - it must have weighed over 20 kg! This seemed like an unreasonable physical burden for someone to transport between appointments all day. It got me thinking about why big eyewear companies like Lenskart.com don't want to innovate to make this process easier on their employees. Perhaps they could design custom bags with wheels for better mobility. Or explore ways to miniaturize equipment to reduce overall weight. Improving working conditions often leads to better service and employee retention. I'd be curious to hear others' thoughts on this. Have you noticed similar issues in other home service industries? What creative solutions could make a difference? #EyeCare #EmployeeWellness #ServiceInnovation #letstalk #lenskart #homeservice

Our Chief Commercial Officer, Todd Spencer MBA, Dip. Mkt., with Safilo's Senior Commercial Manager, Shiva Taghvaei, for an insightful interview with Mivision Magazine. They discussed the "Full Circle Program", a true collaboration designed to support and benefit independent practices. Discover how this partnership can elevate your business and provide unparalleled opportunities for growth. Check out the full interview to learn more! #CRLabs #FullCircleProgram #IndependentPractice #Collaboration #OpticalIndustry #MivisionMagazine

Our footprints in UAE

This company transformed eyewear into a fashion statement, building a $4.5 billion empire. Yes, I'm talking about none other than Lenskart, which made a profit of ₹260 Crore in FY23. But was it easy? No, not at all. Lenskart strategically tackled three key challenges: Firstly, Lenskart knew that their biggest competition was local eyewear shops, which had already established their customer base in various parts of India. So, before going offline, Lenskart went online to cater to all of India. They offered a 3D trial facility on their online platform, allowing customers to see which glasses suited them best. Secondly, they understood the Indian mindset and offered various attractive deals, such as giving customers their first frame for free. Note that the main revenue in this business comes from selling lenses, not frames. So, they used the free frame as a hook to attract customers. Lastly, they positioned their glasses not just as a necessity but as a fashion accessory. They chose brand ambassadors like Katrina Kaif, Kartik Aaryan, Kiara Advani, and Karan Johar, who are fashion icons. Lenskart offers a diverse collection of over 5,000 eyewear styles, which is 5 times more than any retailer in India. Today, Lenskart has over 1 million customers and has opened more than 1,300 offline stores in over 300 cities. Share this with all your entrepreneur and marketing expert friends! And for more such viral-worthy information, keep connecting with Viral Kara Do! Lenskart.com Peyush Bansal #eyewear #lense #business #marketing #strategy #viralkarado