Lenskart.com’s Post

It's been over a year since I started working here, and I would really like to share my experience in hopes that it can answer questions for other individuals who may be interested in joining this great organization. #lenskart seems like a place that is the dream Port of Call for all newcomers from different industries and backgrounds. Not only just newcomers but this is a space for anyone who wants to learn more and more. Learning is like a never-ending process here. Now let's discuss some more aspects other than learning that you can experience here at one of the biggest organizations in this country. #Positive Work Culture and 😎 Chill Atmosphere helps people to function smoothly at their Workplace which is quite a boost for any company that is working out there in the industry and #Lenskart is the one that is providing people with these comforts. No, these are not the only things that you can get here at this organization. The Safety level at this workplace is insane. For Females proper safety levels are maintained so that they can work comfortably and that too without any inconvenience. Approaching and Communicating with your Seniors is so easy here. This Workplace is filled with the passion and Intelligence of Brilliant Minds. Some insane ideas are shared here by different personalities and you can never know what a brilliant mind with that idea can be of yours. So #lenskart is the place where you can come and clean your lens, Is it of your Eyes or your Mind - this is the place for you.#lenskart #domorebemore #Lenstribe #eyewear #leadership

The paradox of choice hit us recently. At Lenskart! We went shopping for specs - one pair each for 3 of us in the family - to the Lenskart outlet on MG Road, Pune. We spent more than 60 minutes selecting and trying out different frames. But did not buy anything. Reasons I think were: - one frame we selected was only for zero power specs, which wasn't obvious so that time was wasted. - frames are displayed on different shelves across the store. Too many choices without proper categorization (at least we felt) left us overwhelmed. - shortage of staff to guide the buyers. Across the road is a Titan Eye Plus shop. Smaller in size, less choice, and sales person to guide us. And in 45 min we ended up buying specs for all 3 of us. This experience left me wondering what matters more? I am inclined to think it's the sales person. And without that a wide range is not helpful. It actually leads to the paradox of choice. What's your experience? #choices #paradoxofchoice

As a top eyewear retailer with 1400+ stores in India and Southeast Asia, Lenskart.com needed a data-driven strategy for profitable expansion. We at GeoIQ took that task head-on and partnered with Lenskart, launching 900+ profitable stores across 200+ cities. Our #ML algorithms analyzed demographics, retail presence, and commercial indicators, optimizing site selection and preventing cannibalization. Read on to learn more about the role data can play in your retail strategy and connect with us to set up a demo today. #retail #retailanalytics #locationAI #locationdata #retailexpansion #data #dataanalytics

#Tata group has always been the mind boggling players in the market be it in any domain. Right after a miserable failure for tata nano car, have learnt a lot about the Indian mindset. we see how today the #harrier #safari captured my market. it's been my fav car #harrier. #tata #consumer #market

The retail landscape in India has transformed significantly over the past decade. In my opinion, the key drivers of this change are the Tata Group and Reliance. Reliance is concentrating on introducing well-known Western brands like GAP and Primark to the Indian market, while Tata is emphasizing the availability of affordable, Westernized fashion. It makes me ponder about a couple of questions: 1. Which approach is more sustainable? 2. Which strategy better addresses the needs and preferences of Indian consumers? 3. How do these approaches impact local/msme businesses and the broader economy? Looking forward to hearing your thoughts! #retail #marketing #brands

Zudio story - Its actually a very intresting story! Tata used their learnings 🧠of bringing zara to india🇮🇳 to understand one very deep insight zara is a mass premium brand globally. But in india a shirt for ₹2500-₹3000 is expensive💰 and so what they realize is actually mass premium is one price below! And so zara -1 led to the creating zudio and they got this price point they made simple store black & white. Where the clothes did all the talking it was fashion 👗forward and for a very long time zudio had no marketing budget and no social media strategy. If you get the right product at the right price point to the right customer in the right store🛍️ format , they've reached 3,500 crore in a 5 to 6 year period TO 350 STORES! We ARE A big country 🇮🇳but we have so many unique nuances. And that shows how deep and big the indian market is ! if you spend time to understand this consumer you can really crack some beautiful opportunities. 🚫And who are asking about my makemycash product, I think the last sentence is the perfect answer. (I’m spending time on people to figure the right customers) #zudio #ratantata #makemycash #shopping #marketingagency #marketing #startup #companies #story

Here's how data and analysis have fueled Zudio's success: Consumer Insights: By analyzing consumer preferences and purchasing behavior, Zudio has been able to tailor their product offerings to meet market demand precisely. Supply Chain Optimization: Leveraging data to streamline their supply chain has minimized lead times, ensuring that the latest fashion reaches the shelves quickly. Sales Performance: With an average sales figure of INR 17,000 per sqft compared to the industry standard of INR 10,000, data-driven decisions have maximized revenue per square foot. Strategic Expansion: Understanding market trends and competitor performance enabled Zudio to identify optimal locations for new stores, leading to a rapid expansion of 203 new stores last year. Financial Efficiency: A low payback period of just 1.5 years highlights their efficient use of capital, guided by thorough financial analysis. #DataAnalytics #BigData #DataDriven #BusinessIntelligence #DataScience #PredictiveAnalyticsb #MachineLearning #AI #DataVisualization #DataStrategy #Analytics #DataInsights #MarketAnalysis #DataMining #BusinessGrowth

So, today, I had walked in Lenskart.com store in bangalore, just to get myself new variant of glasses ( I was already using one from lenskart for more than a year now) I wanted to make sure my eyesight is still same, so went with a eye testing, staff was very supportive in getting my eye tested and also suggested few frames. now, the story begins, post selection of a frame, I was told cost is 5000, If I go with 1+1 offer , then need to pay 6000 🤔😕 BA by profession, i started off with series of questions, tried understanding reason behind charging 5000 for a glass Glasses were branded and Lenskart BLU (blocks the blue rays) If I go with non branded and just Anti glare then it still costs 4000 being a commerce student, was unable to figure out maths against the price point, and just walked out of store. it's not that I can't afford to pay, but company who claims there motto is vision correction and advertise more as a social responsibility doesn't reflect in prices they charge. Ina country like india where income of larger chunk of people is still around 5-10k a month, going for a lenskart glasses is far from the reach.. this is just my opinion, I may be wrong.. I will continue using my current glasses for some more time.. 😊

McDonald's India has 512 stores while Zudio has 552 Stores! 😱 People buy more Clothes than they eat Burgers and Fries! 🍔 🛍 A neat flywheel is driving this growth. Zudio's fast fashion is indeed fast – in FY23, they sold 🛍 👕 90 T-shirts every minute! 👖 20 pairs of jeans, 💄 17 lipsticks, and 19 fragrances every hour! ⏱ The model is simple: ✅ Focusing on their captive brand, and latest fashion, minimizing lead times, and shrinking the time from design to shelf. ✅ This strategy has resonated with Indian consumers, with Zudio stores averaging INR 17,000 sales/sqft compared to the industry standard of INR 10,000. 💰 The key to this success lies in the flywheel effect. 🔁 With a low payback period of just 1.5 years, Zudio has been expanding rapidly, adding 203 stores last year and totaling 552 stores in India – more than McDonald's outlets (512). 🤯 The parent company, Trent, has experienced a massive stock jump, increasing by 5 times in just 2 years since Zudio's launch. 📈 This growth has left me thrilled with the returns as Trent remains my largest direct holding. 💹 What do you think about this trend? Is the current PE ratio of 127 for Trent justified? Share your shopping experience at Zudio and your perspective in the comments below. 💬 (Data Source: Trent Annual Report) #business #india #consumer #growth

Zudio's Remarkable Growth and Market Strategy Zudio, a fast fashion brand, has outpaced McDonald's in India with 552 stores compared to McDonald's 512 outlets. This trend indicates that Indian consumers are buying more clothes than fast food. Fast Fashion Leader with Affordable Pricing- Zudio's appeal lies in its fast fashion model, offering trendy clothes at affordable prices, with everything priced under INR 999. The brand has become known for its dupes of trending clothes from multinational brands like Zara and Mango, making fashion accessible to a broader audience. The affordability and variety make it difficult for Gen Z shoppers to leave the store empty-handed. Zudio provides a wide range of products, from lip glosses and claw clips to wet wipes and fancy dresses, making it a one-stop solution for all fashion enthusiasts. By competing with multinational brands in terms of fast fashion and affordable pricing, Zudio has established itself as a brand that everyone knows about, irrespective of whether they have visited the store. The excitement around Zudio is palpable. For instance, a personal memory of visiting Udaipur includes eagerly awaiting a visit to the Zudio store and the thrill when a store opened in my vicinity. Effective Expansion Strategy- Zudio's expansion strategy of starting in tier 2 and tier 3 cities and then moving to tier 1 cities has been particularly effective. This approach has helped Zudio build a robust customer base in smaller cities before tapping into the larger urban markets. Ironically, Jodhpur, for example, has 3 Zudio stores but only 1 McDonald's outlets, highlighting Zudio's significant market penetration.