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If you're looking to increase the speed and agility with which you bring new products to market, look no further than emerging brands for advice. Nowadays, product development cycles are faster than ever, with many companies innovating new products on timelines as short as only a few months. How is that possible? Consumer data--and the technologies that put insights in the hands of your R&D teams at lightning speeds--can be game-changing. See the 5 key tactics smaller brands are using to transform grocery aisles: https://lnkd.in/eqcmW3DA Hint: Here Verb Energy shares a sneak peek of one of the ways they use real-time data for a competitive advantage! 👀

Dana Kim

Founder & CEO at Highlight: We're hiring!

1w

Well said Atlás Blake 🙌

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