LG Ad Solutions’ Post

Download the latest report CTV ad-effectiveness benchmarks from DISQO via Ad Age: Compare the lift performance and outcomes of brands in the advertising world’s fastest-growing channel of CTV. https://lnkd.in/ebUSSE2e #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV #mustread

They Can, but Can't, Because the Broadcasters Won't, Because they Don't Know How to Do it Technically, without Loosing Big Bucks and Controls. None of Which They Need. Agnostic, Non Competitive Options Exist with No Risks. Return Consumers their Content Choices and Return 50% Positive Revenues Back into the Industry. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #streaming https://lnkd.in/etkcK2MN

📺 78% of advertisers plan to run CTV ads in the next 2 months. Do you? Discover more stats & how CTV is ushering in the new golden age of television in our infographic below. Also, learn more about what it is, why it's important, & how to buy CTV ad space in our complete CTV guide. ➡️ https://buff.ly/3Ph2H0y #digitalmarketing #ctv #ott #connectedtv #streaming #digitaladvertising

Coincidence? We think not. VISTA is indeed an innovative "cocktail" of key DMP+DSP+SSP features, purpose built for #CTV publishers to maximize value, frequency, and reach from CTV audiences. Learn more @ https://lnkd.in/gQF-SmHP #OTT #streaming #adtech #digitaladvertising #avod #FASTtv

The shift towards CTV is evident, with 75% of the US population anticipated to watch over-the-top video this year, according to EMARKETER. Access exclusive articles, reports, and webinars from MNTN all in one place. Stay informed and get ahead of the trends. Explore Insights: https://lnkd.in/g2EbB97G #CTV #Streaming #TVAdvertising

CTV is ripe for continued innovation, it is moving so quickly but needs new thought and execution to make sure the impact is as meaningful and future proof as it can and should be. Let's work together to keep TV open for everyone and controlled by no one. Check it out, get involved, and let's change CTV advertising for the better, together. https://lnkd.in/grDSyVEh #ctv #advertising #CTVadvertising #harmonizeCTV #streaming #converged

It took higher quality supply in a premium channel that finally grew to meaningful scale to address the programmatic daisy chain cost black hole issue. Best of luck to Innovid! We all need to solve this problem that effects investments in ad tech innovation, sustainability and improvement to effectiveness and efficiency of media buying and selling. #ctv #streaming #ctvadverting

This is a big day for Innovid. I am proud to work for a company looking to build a better way forward for the whole industry. "CTV is at a critical inflection point. As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past. Innovid’s vision has always been that TV should remain open for everyone and controlled by no one." #CTV #Advertising #CTVAdvertising #HarmonizeCTV #Streaming

Wurl's latest study, featured in NextTV's Broadcasting & Cable, reveals that 4% of CTV viewers tune out each minute during ad breaks. The key to retaining them? Contextual ad matching. Aligning ads with content can keep viewers hooked and boost brand impact. Read more at: https://lnkd.in/epuDwEvY #CTV #AdTech #Streaming

The Room & Spectrum Reach are in Dallas! At his event, we discussed Television Unbound — Is CTV Finally Delivering on the Hype? Consumers are experiencing platform fatigue – chasing content over various apps, and having to shell out major money for streaming services they sometimes don’t watch. From marketers’ perspective, CTV inventory and capabilities are ascendant, yet questions continue to surface about transparency, frequency capping, and other measurement challenges. If you work in media and marketing, CTV is vital to the present and future of targeted reach at scale.