Lidl GB’s Post

Integration of Sports and Business Study. In Match 35 of T20 WC 2024, Australia won the match against Scotland and made England Qualify for the Super 8. Before the Match, there were rumours going around that Australia intentionally loose the match against Scotland to make England eliminated. Case Study in Business There are Two Global Beverage Companies Pepsico and Coca-cola. One Day, A Coca-Cola Employee tried to sell Coca-cola trade secrets to it's rival Pepsico. But Pepsico reported about the matter to Coca-cola Management and later Coca-cola made that employee liable to be punished. Analysis Assume Pepsico as Australia and Coca-cola as England. Australia ensures the Fair Play against Scotland even though they are aware that their arch Rivals England will make into Super 8. Similarly, Pepsico Ensures there will be Fair Competition between their Competitor instead of Unlawful Practices which can bring more profits to Pepsico. Conclusion: A Person/Entity/Team should follow Ethical Practices in their Respective Fields.

Titled ‘That’s What We Call A Seven’, Cathay Pacific’s campaign with Publicis Groupe Hong Kong shows that nothing can live up to the thrill of being at Hong Kong Sevens and that life will never be the same again. Edward Bell, general manager of brand, insights, and marketing at Cathay, said, “We loved the idea of playfully reminding people of how epic the Hong Kong Sevens are—so epic, everything else in life, big or small, pales in comparison. From Cathay’s in-flight hospitality to the spectacle of the stadium and the tournament’s world-class rugby warriors, each element comes together to create a perfect score. Now that’s what we call a seven.” Meanwhile, Christopher Lee, executive creative director at Publicis Groupe Hong Kong, shared, “It’s human nature to rate stuff, which gave us a funny thought: what if coming to Hong Kong to watch the Rugby Sevens could ruin all other experiences for you? If you ask us Hong Kongers, no other event can rival its greatness; it’s a perfect 7 out of 7.” #marketing #creativecampaign #hongkongsevens ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Behind the Scenes: Julia and Yannic's Journey with the UEFA EURO 2024™ Julia and Yannic, Consultants Sponsoring & Event-Marketing at Lidl International, worked closely as a dynamic "tandem" leading the UEFA EURO 2024 project. Julia, a hobby triathlete with a background in brand and communication agencies and sports retail, teamed up with Yannic, a passionate skier with experience in sports marketing agencies. Together, they brought their shared love of sports and extensive professional expertise to the project. ✨ Their roles for the UEFA EURO 2024 had distinct focuses. Julia spearheaded the Lidl Kids Team program, working as the main touchpoint for Lidl countries on campaign implementation. Meanwhile, Yannic concentrated more on the ticket raffle, Lidl Fan Feste, and managing LED boards. "When the partnership was finalized, we had to piece everything together from the ground up," Julia explained. "From designing jerseys for the kids to organizing travel and ensuring fair allocation of the spots, there were countless details to consider."⚽️ The partnership was the largest sponsorship by Lidl to date and its first collaboration with the UEFA. "We pioneered new processes and platforms, which was challenging but incredibly rewarding," Yannic recalled. "Finding solutions sometimes took longer than expected, but we learned and grew so much from the experience." The UEFA EURO 2024 project was a collaborative international effort involving all European Lidl countries – not matter if qualified for the tournament or not. Julia and Yannic found the cooperation smooth and inspiring, with each country adapting the project to suit their market. "For some countries, football wasn't the primary focus. But the Lidl Kids Team wasn't just about football; it was about family and creating unforgettable experiences for our customers and colleagues," Julia added. "Some countries even held children's parties following press conferences about the start of the Lidl Kids Team campaign, showing their commitment and creativity in bringing the project to life." 🤩 What are your thoughts on the importance of teamwork in large-scale international projects? 👇 #LidlInternational #Euro2024 #OnYourTeam #LidlKidsTeam #teamlidl

⚽️[Sports Biz News]🏆 Brand Growth Strategy Through Football: Why Lidl Partners with UEFA👏 Lidl has entered into a three-year global sponsorship agreement with UEFA, becoming the official sponsor of both the UEFA Europa League and UEFA Conference League from the 2024/25 season until 2026/27. This new partnership builds on their previous collaboration during UEFA EURO 2024, where Lidl’s involvement was seen as a great success. Lidl’s global presence and strong connection with European consumers makes this partnership a natural fit for enhancing their brand visibility across Europe. As part of this sponsorship, Lidl will introduce the "Lidl Kids Team" program in the 30 European countries where it operates. This initiative will give children between the ages of 6 and 10 the opportunity to become official Player Mascots for UEFA Europa League and UEFA Conference League matches, offering them a unique experience to connect with the game. Lidl’s goal is to inspire young fans, promote an active lifestyle, and reinforce their brand’s association with football across Europe. Guy-Laurent Epstein, UEFA's marketing director, expressed excitement about the partnership, stating that it will help bring the dynamism and excitement of European football to a broader audience. Lidl’s Senior Vice President for Corporate Affairs, Dr. Jennifer Cords, emphasized the company’s commitment to CSR and ESG goals, aligning this partnership with Lidl’s mission to promote conscious nutrition and active living. Lidl’s partnership with UEFA is more than just a branding exercise. It demonstrates a strategic approach to combining sport, community engagement, and sustainable practices. Through initiatives like the "Lidl Kids Team," Lidl will not only grow its brand presence but also contribute to the positive development of young football fans and communities across Europe. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #lidl #uefa #europaleague #soccer #europe #food #retail #csr

Over a dozen top-level European clubs came to the USA this summer for a pre-season tour. The main takeaway - the tours are no longer serving the US market or the clubs. Here's why I say that: 1) Empty stadiums. Ticket revenue is being prioritized at all costs. While there are a few matches (ex: RMA v BAR) that can command sell outs at any price - for the most part, tickets are simply priced too high for a friendly. The empty seats were proof. Most of us would rather fly to Europe to watch our club in person (with the ticket often being cheaper)! 2) Over-saturation. Most clubs are all competing to get matches in primary markets (NYC, LA). A lot of football fans in major cities are used to big clubs / international teams coming to town - it's not nearly as impactful (or cost efficient) as playing in a secondary market. (I think USL could have a really interesting approach for this!) 3) (Lack of) Fandom? Few clubs are activating locally in meaningful ways. While broader attention + brand awareness via social is a huge component of the tour, clubs often drop in + out without any attempt to capture new fans in creative ways. - With that being said, a few clubs in particular approached the tour with a really interesting strategy: 1) Eintracht Frankfurt - the club made Louisville (top notch facilities at Louisville City FC) their home base, and participated in a number of local activations in Louisville. Their match was in a smaller stadium, performed extremely well, and had a "community feel" in their social posts. 2) RB Leipzig - I've posted here about the work we did together with them in the lead up to their match against AVL. All because of a few intentional community buildings moments they had with Street FC, they created countless new fans of the club - really cool to see up close. It seems like what Eintracht & RBL are doing may become the standard - I have a lot of thoughts on this, and will be interesting to watch this space as we prep for next year's summer tours!

🌞🏆 Summer 2024: A Spectacular Season of Sports Awaits! As we gear up for a big summer of — from the Euros in Germany to the Paris Olympics— we want to wish all independent convenience store owners, foodservice operators, their wholesalers and key partner suppliers a great summer of trading. ➡️ Kicking off today to July 14, sports fans will be glued to their screens (at home, or in local bars and restaurants) for UEFA EURO 2024, with Wimbledon and the football overlapping in July. The Euros final, and the men's and women's Wimbledon tennis finals, all happen on the same weekend, and there's F1, cricket and athletics to also keep sports fans entertained. ➡️ With sporting events, the demand for beer, lager & cider skyrockets! The charts below show latest figures (on a 13 week basis to 19.05.24) for the category.🍻 Beer & Lager volume sales are flat but value sales are up 1%. 📈 TWC Group will be able to track category performance sales in convenience stores throughout the summer and report actual sales uplifts via SmartView Convenience (in partnership with IT-G) - the most robust and reflective market read for independent convenience stores. Here’s to a summer filled with sports, camaraderie, and great on and off trade sales! 🙌🏅 Enjoy everyone!✨

To start with a toast to a new collaboration 🍻: International Olympic Committee – IOC and Belgian brewer AB InBev, the world’s leading brewer, announce Worldwide Olympic Partnership The commercial deal between AB InBev and the Olympics organizer applies to the Summer Games this year in Paris, the Winter Games in Milan in 2026 and the Games in LA28 Olympic & Paralympic Games in Los Angeles in 2028. The Paralympic Games are also included in the partnership. AB InBev says it is the only Belgian company to have made it to the IOC's main sponsor. The Team Belgium (Belgian Olympic and Interfederal Committee (BOIC)) can also expect support from the beer giant.   @Flanders Investment & Trade (FIT) we look forward to supporting the Olympic and Paralympic Games & celebrating the spirit of sportsmanship and global unity they represent, together in Los Angeles in 2028, with Flanders! 🍻 Just to add: 🍻 Belgium is the largest beer exporting country in Europe: more than 70% of beers brewed in Belgium were exported (2022) 🍻 Belgium is the fifth-largest beer producer in Europe 🍻 417 Belgian breweries, anchored in almost every city or municipality, account for a 7,000 direct and 50,000 indirect jobs. 🍻 the economic contribution of this sector was set by the Federal Planning Bureau at EUR 4 billion or 1% of GDP

Today marks the start of Euro 2024, with expectations that the German economy will benefit. With the 2024 Olympics, France is also poised for economic gains. Is Europe on the path to a fast economic recovery? Given that tickets for the T20 World Cup 2024 in New York are sold for $3,000, the economy will certainly get a lift this summer. #economy #football #euro2024 #germany #france #europe

Want to learn how top football teams are processing MILLIONS monthly from their loyalty programs? We’re excited to join Sport Lisboa e Benfica, Club Brugge, and Malmö FF in the Football in Business Webinar to unveil the secrets of building Membership Schemes and Loyalty Programs in Sports. What we’ll cover: 1) Monetize Cashback Partners: How to automate sports club cashback partners to process $50M+ volumes (for a 300k member size). 2) How to Replicate Success Story of Benfica: How to replicate the success of Benfica, a club processing ~$100M with 1000+ cashback partners. 3) Start your loyalty program with Kalder: How to start monetizing and gamifying your football club’s loyalty program in just a few weeks. It’s more important than ever for football clubs to create engaging experiences and monetize their fandom. Learn from the best tools and leaders in loyalty Hugo Vicente de Freitas and Thomas Rypens. From our team, Gökçe Güven, Michael Sutherland, and Felipe Machado will also be speaking. Come say hi! Register for free at https://lnkd.in/dPPPbs2U.

MBAPPE, Not Just a Player When a talent like Mbappe joins a club like Real Madrid, it's not just a transfer—it's a game-changer. Players of his caliber attract the attention of global brands and entire nations, amplifying the club's and the player's branding. This creates a powerful symbiosis. Real Madrid's legendary status and marketing prowess provide Mbappe with an unparalleled platform to shine, while Mbappe's star power elevates the club's reach and influence across the globe. In the world of sports marketing, this dynamic is crucial. It’s a blend of strategic branding, social media engagement, and global outreach. The mutual benefits are immense—strengthening brand loyalty, expanding fan bases, and driving significant commercial success. #SportsMarketing #Branding #RealMadrid #Mbappe #GlobalImpact #Soccer #SportsBusiness #Influence #FanEngagement