Louise Thomson’s Post

Dillon Fay, founder and owner of Sweet Heat Golf and Long Drive, is a putting and business master. ⛳ Sweet Heat is an indoor golf training facility in Spanish Fork for players to have quality one-on-one training or personal practice time. Dillon has a trusted swing in the industry — he is currently the tournament director for the Utah/Nevada league of Ultimate Long Drive and hosts events year-round. “Sweet Heat was started by my desire to work for myself and share a skill I have which I saw a market for,” Dillon says. “My long-term goal is to make high-level golf instruction convenient and accessible for everyone, and to be a household name in the golf industry and grow the sport of long-drive.” Get on the green with Dillon! 🏌️ Q: Share a fun fact about yourself! A: I never made the golf team in junior high or high school — I got cut every year! Last year I was fortunate enough to make the World Golf Teachers Federation Top 50 Instructors list, which only included 8 instructors from the USA. Q: What is the most rewarding part of your career? A: Seeing my students’ progress. In the last year alone, they’ve won a combined six events all over the globe, including a world championship, and had multiple appearances on the Golf Channel. Q: What has been a challenge? A: Learning the sides of the business that aren’t golf-related and learning to scale the business. I’m still learning every day. Q: What advice would you give to a recent college grad pursuing a similar path? A: Seeing as I have never attended a college class in any capacity, I’d tell them you don’t need college. Honing your craft and being the best at what you do is what people really care about at the end of the day. When I was starting, I would hand out business cards to random people at the golf shop or at the driving range and grind out any lessons I could find. I had a product to prove, and that’s all I tried to do. When it comes to pursuing a passion and running a business, grind and golf. 👏 #golfinstructor #utahvalleybusiness #utahgolf #golfchannel #entrepreneur #worldgolfteachers #longdrive #businessadvice

𝐆𝐨𝐥𝐟 𝐟𝐨𝐫 𝐀𝐥𝐥: 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 It stands to reason that golfers who receive coaching improve more quickly than those who try to figure this maddening game out all for themselves. But The PGA's Golf for All research, in partnership with Ipsos, goes further than that – it shows that there is a correlation between golfers taking lessons and those who play more and are more engaged with the game. This is crucially important for the industry to realise. Our research also explores: ✅ Which golfers are less likely to keep taking lessons ✅ The appetite for all golfers to take lessons ✅ How better golfers are more interested in taking lessons ✅ What the key factors are in taking lessons Read more ➡️ https://ow.ly/uP9v50TzOJs Sign up for the newsletter: https://ow.ly/kHVk50SRQBS Join us on LinkedIn: https://ow.ly/M80a50SRQBT Watch GBQ TV with Sir Nick Faldo: https://ow.ly/GkWm50TzOrP

Who Ya Gonna Call? You can hear the song and the lyrics in your head right now can't you? Well, Golf, Inc. magazine just publicized an article which recognized the Top Recommended Advisors in the industry by a survey of their readers. I am humbled to have fortunately been recognized as one of those Top Recommended Advisors. Please enjoy this link and then finish the lyrics to the Ghostbusters song!

Summer is here. More people want to find ways to get onto the golf course. Gonna do some signal boosting for people and causes I think are going to shake things up. 1.) FlingGolf by New Swarm World League FlingGolf 2.) OnCore Golf 3.) Legato Golf 4.) Fore Craft Cocktails Turner L. 5.) No Bunkers No Bogeys Golf Club 6.) Jonathan Sessa 7.) Richmond Water Will Melton 💧 8.) Paul Barran 9.) Yatta Golf 10.) Ice Shaker™ 11.) Steve Fluke Power2Golf 12.) Liz Harwood FAMARA Limited 13) Jack Raymondson I value cooperation as well as competition. The thing is, even though we all compete for visibility, at the end of the day we all care about getting people more active. Whether it's golf, or just fitness and wellness in general, these brands and people that I've highlighted in this post care about people. They care, not about the bottom line, but about the people that these products affect in the end. Marketing tribalism is a toxic thing, and the moment that we realize that we can all thrive, and as a shout out to a buddy of mine, EVERYBODY EATS.

As the golf industry evolves amidst changing consumer preferences and economic landscapes, clubs recognise the importance of attracting a more diverse membership base. Traditional structures may no longer suffice in engaging younger and varied audiences, prompting clubs to explore innovative strategies for growth. What inventive approaches are leading golf clubs in the US adopting to diversify their membership and enhance the overall member experience while ensuring financial stability in a competitive market? Share your perspectives, whether you're a club leader, industry professional, or golf enthusiast. Let's engage in a conversation about the future of golf club membership!

🏌️♂️⛳ Are you ready to elevate your golf game this season? Dive into must-read books, tips, equipment reviews, and more in my latest newsletter! Click the link below to join the golf community and unlock your full potential on the course! ⛳🏌️♀️ #GolfSeason #GolfTips #GolfCommunity #PGAProfessional #GolfJourney #GolfSkills #Newsletter #SubscribeNow

Very interesting read. Still see some parallels from 1967 to today.

Ready to give a free lesson to every golfer that walks into your facility? Great! Let's all grab a Certified PGA Pro, pay them for 10hrs of lessons each day and let them do their thing! Problem solved. Hmmm, that's a really expensive and time consuming solution. There has to be a better way! Yup. Adding educational signage to specific practice areas can have nearly the same effect, at a fraction of the cost. Picture this: As guests are welcomed into your facility, they are reminded that the fundamentals are the "secret" to building a skill and fixing it when it starts to get wonky. Then by the putting green, they are engaged with a question about what they plan to practice...See where this is going? Don't know where to start? Ask us how we can help. Already have great educational messaging as part of your brand? Use the hashtag #freeTheFundamentalsGolf to post how your facility is making the fundamentals UNAVOIDABLY VISIBLE to your golfers in a way that all ages can understand. Looking forward to seeing the creative solutions! We will be posting the results as part of our PGA Show '25 presence, so show us what your brand can do! #fromgolfwithlove #golf #golfbusiness #business #golftechnology #golfswing #freeTheFundamentalsGolf

My Take: Preserving the Essence of the Game by Uniting Professional Golf’s Divide “My Take” is my new ongoing weekly series on GolfWRX.com where I share my thoughts and opinions on various aspects of the game and industry. These are my opinions and do not necessarily reflect those of GolfWRX, its staff, and its affiliates. https://lnkd.in/e26_B6KY

Too often, complexity wins over simplicity in decision-making. I understand that many times, there are subtle factors involved, but just like in a golf swing, the details can distract from the vitally important principles. Connect with me to find ways to make the balance of this simple equation tip to compel consumer engagement and drive success to your business. National Golf Course Owners Association (NGCOA) Proponent Group PGA of America Mental Golf Type® Club Managers Assn of America (CMAA) Golf Genius Software Team GaryVee #golf #consumer #golfbusiness #decisions #simplicity #growth