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Stay ahead of the curve with the latest in cookieless audience targeting! Discover how Simpli.fi's innovative solutions can revolutionize your marketing strategy. https://bit.ly/45ZhKSS #DigitalMarketing #CookielessFuture #AudienceTargeting

OWNING your audience is a key pillar of what we do at AI Digital. Owning your audience entails placing your creatives in front of the correct audience but once you get in front of that correct audience, is your creative standing out? An effective + creative blend to contextual targeting and unique creatives can be the stand-out one punch that boosts your brand awareness and drives home your campaign KPIs. With shifting in the marketplace and rising campaign minimums, AI Digital stands strong for you. With no minimums, we strike efficiently and effectively, allowing our partners total access across the entire landscape to get in front of the correct audiences and deliver their stand-out creatives. #OWNyouraudience #contextualtargeting

Use Case # 568: Pixability has launched GenAI Contextual Segments (GCS), a tool designed to enhance YouTube ad targeting by analyzing video content at scale. By using GenAI to conduct semantic searches, GCS enables advertisers to place ads based on context rather than relying solely on keywords, improving targeting accuracy. Brands can reach niche audiences more effectively, with early users reporting a 49% increase in campaign efficiency. GCS also provides dynamic inventory updates, ensuring advertisers stay aligned with trending, high-performing content. Learn more: https://lnkd.in/g2JBEjes #GenAI #AI #AdTech #YouTubeAds #Pixability #Targeting #CampaignOptimization #VideoMarketing #TechInnovation #Marketing

🎯 Looking to optimise your Facebook Ads with precise audience targeting? Advantage Lookalike might be the solution you need! What is Advantage Lookalike? Advantage Lookalike operates similarly to Advantage Detailed Targeting, but with a focus on expanding Lookalike Audiences. When you create a lookalike audience, typically selecting a percentage (1-10%) of those most similar to your source audience, Advantage Lookalike steps in to broaden this scope if it identifies potential for better results. Key Highlights: ✅ Tailored Expansion: Expand your Lookalike Audiences beyond your initially selected percentage if Meta's systems identify improved performance opportunities. ✅ Strategic Selection: Choose your source audience percentage (e.g., top 1%) and let Advantage Lookalike optimise for enhanced results. ✅ Performance-Based Options: Like Advantage Detailed Targeting, you have the flexibility to toggle Advantage Lookalike on or off based on specific performance goals. Why Should Small Business Owners Consider it? 1️⃣ Precision Targeting: Reach audiences highly similar to your source audience, increasing the likelihood of engagement and conversions. 2️⃣ Efficient Scaling: Automatically expand your Lookalike Audiences for better ad performance without manual adjustments. 3️⃣ Goal-Oriented Optimisation: Achieve your advertising objectives more effectively by leveraging Advantage Lookalike's expansion capabilities. Is Advantage Lookalike Right for Your Business? Assess your advertising strategy and objectives. If refining audience targeting and maximising ad performance are key priorities, integrating Advantage Lookalike into your Facebook Ads strategy can yield significant benefits. Ready to elevate your Facebook advertising game? Explore Advantage Lookalike and unlock the potential of Lookalike Audiences for your small business today! #FacebookAds #DigitalMarketing #AudienceTargeting

Meta is Forcing Expanded Audiences for Top of Funnel Optimization: Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals. The post Meta is Forcing Expanded Audiences for Top of Funnel Optimization appeared first on Jon Loomer Digital.

Introducing your new best friend in contextual targeting tools: Mood Targeting! This year we’re bringing you a fresh approach to getting your customers' attention by tapping into their moods as they stream music. Why Mood Targeting? 🎯 Improves the relevance of your #digitalmarketing 🚀 Increases engagements via greater personalization 📈 Optimizes campaign performance But in the end, this feature is all about helping you connect with your audiences on a deeper, more emotional level. Which has the effect of making your #audio #advertising all the more memorable, and successful too: https://ow.ly/xI8U50QpKLm #PoweredbyAdsWizz

Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Our new Enhanced Onboarding solution, powered by UID2, can help you expand your audience, improve precision, and reach more of your customers online. Here's how: https://hubs.ly/Q02SFW170 #DeepSync #EnhancedOnboarding

An enormous few weeks for curation, with another article highlighting the benefits and value of curation to the programmatic ecosystem. Curation is more than a trending term, it is revolutionising the way programmatic is bought and sold. AdExchanger explains clearly that closer collaboration between advertisers and publishers leads to more transparency and better audience targeting. Curating high-quality inventory from trusted sources helps address major concerns like brand safety and ad fraud, without compromising scale and performance https://lnkd.in/e_qmmb_m #curation #CurationExperts #multilocal #programmatic #curatedpmps #CuratedAudiences #activecuration #article #adtech #advertisingindustry #digitalmedia

As privacy regulations tighten and third-party cookies phase out, marketers are shifting toward alternative targeting strategies like contextual targeting and geo-targeting. Contextual targeting allows us to deliver ads based on the content consumers are already engaging with, creating more relevant and personalized experiences without relying on cookies. On the other hand, geo-targeting focuses on location-based ads, ensuring your message reaches the right people in the right places. These strategies not only enhance privacy compliance but also drive more precise audience engagement. Having worked with these approaches, I’ve seen firsthand how they boost ad performance and build stronger customer connections. If you're still relying on outdated cookie-based methods, it’s time to pivot and explore these innovative solutions. Ready to future-proof your marketing strategy with contextual and geo-targeting? Let’s connect, and I’ll share how these methods can elevate your brand. PS. Cookie-less targeting is the way forward—are you making the switch yet?

Explore the future of audience targeting without cookies! Learn how Simpli.fi’s advanced strategies can enhance your marketing efforts. Read our latest blog now!