After 5 years of Guest/Customer Relations, I am pivoting to a new challenge :Public Relations. I enjoyed helping guests/customers and resolving issues, but I realized I was missing out on the creative aspect of my work. After quitting a full time job I have been doing content writing and public relations internship, where I get invaluable insight and hands-on experience. Here are the similarities and differences between Customer Relationship (CR) and Public Relations (PR) roles that I found and also the transferable skills: Similarities: 1. Communication: Both roles involve effective communication with various stakeholders. 2. Relationship-building: Building and maintaining strong relationships is crucial in both roles. 3. Problem-solving: Both roles require resolving issues and finding solutions. 4. Attention to detail: Accuracy and attention to detail are essential in both roles. 5. Adaptability: Both roles require adapting to new situations and challenges. Differences: 1. Focus: Customer Relationship: Focuses on individual customer needs and issues. Public Relations: Focuses on the organization's reputation and messaging to a broader audience. 2. Audience: Customer Relationship: Interacts with customers, often one-on-one. Public Relations: Engages with various stakeholders, including media, investors, and the general public. 3. Goals: Customer Relationship: Resolves customer issues, ensuring satisfaction and loyalty. Public Relations: Manages the organization's reputation, builds brand awareness, and maintains a positive image. 4. Skills: Customer Relationship: Emphasizes empathy, conflict resolution, and product knowledge. Public Relations: Requires writing, media relations, crisis management, and storytelling skills. I am eager continue growing in my career and exploring opportunities PR and content writing. If you are a PR professional or have advise to share, I'd love to hear from you. #publicrelations #intern #communication #PR
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I’d never worked in marketing before, but I once landed a job as a Marketing Communications Manager. My background spans internal, external, media, and change communications. When an agency approached me for a contract role, I decided to interview because I loved the brand and was curious about the opportunity. The interview went well, but there was a concern: I didn’t have a corporate marketing background (although I majored in PR and marketing at uni). My response? My skills in creating content and campaigns are transferable. A target audience is just that—an audience. Whether internal or external, the goal is to craft and deliver a compelling message for a key purpose. I got the job, and it was a fantastic experience. It made me an even better communicator. Don’t let your job title or CV limit you. Your skills are transferable. Hiring managers: recognise transferable skills and take a chance on great talent. They could be a really valuable addition to your team. I thank that manager for taking a chance on me! Apply for that role and have that conversation. You never know where it might lead. #decisionmaking #transferableskills #communications
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People of PR: what questions do you ask when you're interviewing entry-level staff? For more senior roles, it's fairly straightforward, as you chat a lot about experience, what they feel they excel at, how they approached things, etc., etc. But for entry-level staff, it's a little bit harder. What we tend to look for is an understanding of PR, what news is, and the basics of how to write. Beyond that, if they're organised and enthusiastic, we can teach them. So we ask: 🤔 Why do you want to work in PR? 🤔 What is your understanding of the difference between PR and advertising? 🤔 How does a PR agency serve its clients? 🤔 What makes a good news story? 🤔 What are your strengths and weaknesses? 🤔 What types of clients do you want to work with? They're a bit ronseal, but they do a job. What do you ask? Am I missing any killer questions? #publicrelations #internjobs #jobs
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I am overwhelmed by the incredible engagement on my recent post about transferable skills. It’s received more than 650,000 impressions, over 2,000 reactions, 100 comments, and 78 reposts in about a week. When I wrote it, I wanted to remind myself that I can add a lot of value in business and that I'm more than just my job title. I honestly didn't realise the topic would resonate with so many of you. On LinkedIn, the gold really is in the comments, and I’ve learned a lot. There were some great insights and perspectives, and it's my intention to lift these up. Special shoutouts to: Frank Tingle for highlighting the importance of competencies over experiences in education. Mick Flaherty CV Writer, CPRW, FIoL for sharing how ex-military personnel can leverage their skills. Komal Parekh,RPR,CRS,CIS for a fantastic example of transitioning from teaching to a new career. I’ll be writing some follow-up posts with these perspectives in mind in the coming weeks to keep the conversation going. There's many of you who I'd love to connect with also. It'll take me some time to reach out, so I appreciate your patience! #transferableskills #decisonmaking #jobsearch #communications
Strategic Communications 🔶 Change & Transformation 🔶 Internal Comms, Engagement & Storytelling 🔶Open to Interim & Permanent Roles 🔶 Simplifying Complexity with Clarity & Impact 🔶 Data Driven Insights with Empathy
I’d never worked in marketing before, but I once landed a job as a Marketing Communications Manager. My background spans internal, external, media, and change communications. When an agency approached me for a contract role, I decided to interview because I loved the brand and was curious about the opportunity. The interview went well, but there was a concern: I didn’t have a corporate marketing background (although I majored in PR and marketing at uni). My response? My skills in creating content and campaigns are transferable. A target audience is just that—an audience. Whether internal or external, the goal is to craft and deliver a compelling message for a key purpose. I got the job, and it was a fantastic experience. It made me an even better communicator. Don’t let your job title or CV limit you. Your skills are transferable. Hiring managers: recognise transferable skills and take a chance on great talent. They could be a really valuable addition to your team. I thank that manager for taking a chance on me! Apply for that role and have that conversation. You never know where it might lead. #decisionmaking #transferableskills #communications
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Here are five actionable tips to learn and excel in the field of Public Relations (PR): Immerse Yourself in Industry Knowledge Tip: Stay updated with industry trends, news, and best practices by following reputable PR blogs, attending webinars, and reading industry publications like PRWeek or PR News. Why: Understanding current trends and practices will help you adapt quickly and stay relevant in the fast-paced PR industry. Build Strong Writing and Communication Skills Tip: Practice writing clear, concise, and persuasive content such as press releases, pitches, and media kits. Why: Effective communication is at the core of PR. Clear writing and verbal skills are essential for crafting compelling narratives and engaging with clients, media, and stakeholders. Gain Practical Experience through Internships or Entry-Level Roles Tip: Seek internships or entry-level positions at PR agencies, in-house PR departments, or non-profit organizations. Why: Practical experience provides hands-on learning opportunities, exposes you to real-world PR challenges, and allows you to build a portfolio of work. Develop Strong Relationships and Network Tip: Attend industry events, join professional organizations like PRSA (Public Relations Society of America), and connect with PR professionals on LinkedIn. Why: Networking helps you build relationships, gain insights from experienced professionals, and opens doors to mentorship opportunities and potential job leads. Stay Curious and Adapt to Change Tip: Be curious about different industries, trends, and emerging technologies that impact PR. Why: PR is constantly evolving. Staying curious and adaptable allows you to innovate, anticipate changes, and effectively navigate shifts in media landscapes and communication channels. By following these tips, you can proactively develop your skills, gain practical experience, and build a strong foundation in Public Relations. Continuously learning, practicing, and networking will set you on a path towards success in this dynamic and rewarding field. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM.
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5 Tips to Break into PR for Recent Graduates 🎬 Breaking into the public relations industry can feel like a daunting task. However, with the right strategy and mindset, you can position yourself for success. Here are 5 tips to help you get your foot in the door: ⭐1. Gain relevant experience. Look for internships, entry-level roles, or volunteer opportunities that will allow you to build your PR skillset, whether it's media relations, event planning, content creation, or social media management. This hands-on experience is invaluable. Consider applying to graduate schemes at leading UK PR agencies like Hotwire, Golin, or FleishmanHillard. ⭐2. Expand your network. Attend industry events (like Ingenuitys PRLink), join professional organizations like the Chartered Institute of Public Relations (CIPR) or the PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED (PRCA), and connect with PR practitioners on LinkedIn. Building relationships can lead to informational interviews, mentorship, and even job opportunities down the line. ⭐3. Develop a strong personal brand. Showcase your writing skills, creativity, and PR knowledge through a personal website, blog, or active social media presence. This will help you stand out to potential employers. You can even use your LinkedIn to showcase something you've learned that can inspire others. ⭐4. Stay up-to-date on industry trends. Read UK-based trade publications like PRWeek and PRmoment, listen to PR podcasts like Stories and Strategies, PR Roundtable and the PRovoke Podcast and follow thought leaders. This will demonstrate your passion and commitment to the field. ⭐5. Be persistent and patient. Breaking into PR takes time and effort. Keep applying, follow up, and don't get discouraged. Your dream job is out there - you just have to keep pushing forward. The PR industry in the UK offers so many rewarding career paths. With the right preparation and mindset, you can turn your PR aspirations into a reality. Any questions for those that have just graduated or those potentially looking to get into PR, my inbox is always open, so don't hesitate to drop me a message. ☕ #PRCareerUK #PR #MondayMotivaton #PRTips
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Benefits of Assisting in Other Communications Sub-Units Assisting in other communications sub-units is for your benefit as much as it is for the team you are assisting. You get to learn and improve on new skills that are not on your job scope, this is an opportunity for you to diversify your skill set. Most teams are always happy to have an extra pair of hands assisting them, so it’s a win for both parties. This exposure can assist you to branch out into other roles in communications, you can start in internal communications and move to external communications by extending a helping hand to the respective teams. It’s easy to feel as though other teams are “using” you when you do not get direct credit for your contributions. Do not let this discourage you from contributing, focus on your end goal, which learning and diversifying your skill set. Being an all-rounder in communications is key for career development, it gives you more options when you are applying for jobs. At times people graduate from university with a communications qualification and apply broadly for internal and external communications roles, marketing, media relations, social media, etc, and any other role that needs a communication qualification. With this broad search and scarcity of jobs, it is not many people that have a choice on the job that they end up taking. Interviews do not come by easily, so when a person manages to get their foot in the door, they go all in to secure the job. A person can graduate from university knowing that their passion is marketing, but if they get a role in media, chances are they will take it. Get the experience and hone their skills, sometimes they may end up loving the role, and sometimes they continue to apply for their area of passion. Whichever way your career journey unfolds, be open to assisting in other communications sub-units in your organisation, you never know what opportunities may arise from that exposure. #LessonsFromMyCareerJourney #CorporateCommunications
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🌟 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗨𝗻𝗹𝗼𝗰𝗸 𝗮 𝗛𝗶𝗴𝗵-𝗣𝗮𝘆𝗶𝗻𝗴 𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝗣𝗥? 𝗠𝗮𝘀𝘁𝗲𝗿 𝗧𝗵𝗲𝘀𝗲 𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 Did you know that the salary for a 𝗣𝗥 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 can range from 11-19 million VND/month for those with two years of experience and can go up to 30-50 million VND/month at the management level? And 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆, PR professionals can earn as much as $140,000/year! 🌍💼 So, how can you carve out a successful career in this dynamic field? Below are the must-have skills that will set you apart and help you thrive in 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀. 💫5 𝗠𝘂𝘀𝘁-𝗛𝗮𝘃𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗶𝗻 𝗣𝗥 1️⃣ 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 A degree in Marketing, Journalism, or Public Relations is a great advantage. If not, internships and part-time work experience can help you build a strong foundation in PR. 2️⃣ 𝗦𝘁𝗿𝗼𝗻𝗴 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗦𝗸𝗶𝗹𝗹𝘀 The ability to craft messages with clarity and creativity is essential in PR. Your words should resonate and engage, whether a press release, social media post, or speech. 3️⃣ 𝗧𝗿𝗲𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 Staying on top of industry trends and adapting them to your campaigns is critical to creating successful PR strategies. Being trend-savvy can give your brand the edge it needs to stand out. 4️⃣ 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 PR is all about communication, both written and verbal. You’ll need to clearly articulate your ideas and collaborate effectively with team members, clients, and the media. 5️⃣ 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 PR professionals often need to handle unexpected situations with grace. Your ability to think quickly, respond calmly, and manage crises tactfully can make or break a brand’s reputation. 💡 Want to land your dream PR job and achieve your career goals? Join Edtronaut’𝘀 𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗣𝗥 course and master the essential skills, with real-world case studies and practical lessons designed to boost your confidence and shine in front of employers. 👉 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗵𝗲𝗿𝗲: https://lnkd.in/g4JJWtju #Edtronaut #NextGenPR #PublicRelations #PRCareers #PRSkills
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Careers at #WorldVision: Apply Now for the #CommunicationsOfficer Position! https://lnkd.in/dcDF2xnp ……………………………………………………………………………………………….. Have you ever wondered how to break free from #career stagnation and find exciting new #opportunities? Follow Josephine Wambani for the latest updates on open #jobs, #internships, and #scholarships. Could this be the change you’ve been looking for? Share your #thoughts and #experiences in the comments #Reposting can help others too. #Kindness costs nothing, and together, we can all win. #CareerGrowth #JobOpportunities #Internships #Scholarships #ScientificResearch #ProfessionalDevelopment #FollowForUpdates #KindnessMatters
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For #all PR Professionals (Experienced & Students): 1.Develop Strong Writing & Communication Skills: * Clarity is Key * Master Storytelling * Proofread Meticulously 2. Build & Maintain Relationships: * Media Relations * Stakeholder Engagement(customers, employees, investors, communities). * Networking 3. Embrace Digital & Social Media: * Social Listening * Content Creation (text, images, videos) * Crisis Communication 4. Stay Informed & Adaptable: * Industry Trends * News & Current Events * Be Flexible 5.Ethical Conduct: * Transparency * Confidentiality * Objectivity For PR Students: 1.Gain Practical Experience: * Internships * Volunteer Work * Personal Projects 2.Build Your Portfolio: * Showcase Your Work (press releases, social media campaigns, media clippings). * Online Presence(LinkedIn, personal website). 3. Develop Key Skills: * Media Monitoring Tools(Google Alerts) * Public Speaking * Crisis Communication Planning #building #successful #careers #Publicrelations #Communication #science #PR #Comms #Tips #Students #employees #Professionals
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The road to a successful career in PR can be long and isn’t always straightforward, but it offers plenty of valuable teaching opportunities along the way. Sterling Randle, Account Lead at Hot Paper Lantern, reflected on a few key lessons he’s learned in his 10-year career in PR and media relations: ▸ Devote attention to creating authentic relationships “Since shifting industries and working from home, I make introductions virtually via email or Twitter after reading/watching something a reporter has worked on. I’ll share a short note about how I enjoyed their work and how I’d love to be a resource in the future, and I’ll ask to connect via video call or phone call. If I get a response, I go about learning as much as I can about them before we talk.” ▸ Understand the importance of seeing both sides “When there’s trust, you don’t have to have all the right answers all the time. You can confidently say, ‘Actually, that’s a good question. I don’t have the answer right now, but I’ll find out.’ When you fake an answer or tell a ‘mostly’ truth, you dig yourself into a hole, and the reporter starts formulating and writing their story with incorrect information.” Working in public relations demands attention to detail and sometimes involves overcoming unexpected challenges. These experiences and learning opportunities ultimately lead to growth and expertise in the industry. What experiences or teaching moments have shaped your career path? Share your story in the comments below. #pr #mediarelations #communicationspro #careersuccess
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