One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising. His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact. Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success. #CannesFestival #MarkRitson #CreativityInAdvertising #BusinessImpact #MarketingInsights #RethinkPriorities
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Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity
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Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity
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"Don't be a cynic." I was lucky in that I started going to Cannes Lions International Festival of Creativity 20 years ago as I was in the early phase of building a career. The event has gone from a festival celebrating the Work to one displaying the best (or the worst) of capitalism. Last week, I happened to be asked to speak on stage hosted by Whalar Group at Cannes. After my talk, I found out that there would be a panel with my friends Nick Law and Judy John along with Sir John Hegarty. It was moderated by a 21-year-old creator who did relatively well against the Titans of the creative advertising industry. I have to admit I’d become cynical and was a little skeptical of hearing anything new. But this is where I needed a piece of wisdom from the 80-year-old man. I met Sir John Hegarty, yes, at Cannes years ago when he was still active at BBH London as Creative Chairman. He wanted to recruit me. It was in my early years at another agency AKQA and I told him I wasn’t quite ready to make a move. At this stage in his life with the kind of success he’s had, he could have easily retired and cruise-controlled to the sunset. Yet, he keeps making things by helping creatives with his Business of Creativity venture and by writing daily doses of wisdom on LinkedIn. “Don’t be a cynic.” Keep making. Thanks for your sage wisdom, Sir John. 📩 Subscribe to my weekly newsletter on the future of brands through the lens of creativity and technology: https://lnkd.in/dErfctJC #creativemindset #creativity #canneslions #marketing #advertising #branding #design #agency #ai #artificialintelligence #technology #CMO
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From Daan in Cannes on one of the main points of the State of Creativity Report from Cannes Lions Advisory. A happy agency-client relation is essential for success.
Happy people make great work and great work is what makes people happy. The state of creativity report released here on Cannes Creative Festival 2024 showed that many agencies (45%) perceive their agency-client relation as difficult. But more important is that the research proved that a good client-agency relationship will streamline your entire creative process. Proving our adagium. https://lnkd.in/eNEK3DTa Not only do good client-agency relationships contribute to happiness, but also do happy people tend to have better quality working relationships. We prefer collaborative ways of working, we want to be predictable & consistent and strive to be first time right. This leads to more effective work created in an efficient and enjoyable way. Another way in which happiness is an economical multiplier. #canneslions2024 #happiness #stateofcreativity #Daancam
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The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions
The Cannes Lions International Festival of Creativity is less than three weeks away and we're getting ready! VaynerX is thrilled to partner with The Creative Ladder for 'Know Before You Go' session, a deep dive into everything you need to know before the festival! Whether its your first or fifth time at the festival, join us on Wednesday, June 5, for tips on how to pack and plan for an unforgettable week of fun! Join us live for the session on Wednesday, June 5 at 1pm EST. Register here: https://lnkd.in/eybhHZrV #advertising #marketing #cannes
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OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes #Creativeagency #Advertising #Marketing #Creativity
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The future belongs to those who invent it! CEO/ COO/ Non-Executive Director/ Finance/ Asset Management/ Corporate Governance/ M&A/ Audit Co/ Remuneration Co
The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity. Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign. These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here: https://lnkd.in/d2EKiCag #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue
See the Grand Prix Winners of the 2024 Cannes Lions
adweek.com
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I’m excited to be returning to Cannes in a couple of weeks! Last year, we debuted our new brand identity, and signaled our differentiating value as a marketing experience company. And this year, we have even more to talk about: our newly expanded integrated media agency, Meet Rise; our newly launched creative agency, Betty (named after my mother, a creative powerhouse); and how Quad is making it easier for brands to reach consumers in store, online and at home. But you might be thinking, “What’s a legacy printer like Quad doing going to a place like Cannes?” And all I can say is this: what’s old is new again. Just like music, movies and fashion, — household data is coming back around, and nobody knows households better than Quad. We’re setting a new standard for the way marketers think about the household as an avenue to learn more about and reach consumers, and how that information will influence how marketers innovate not only in channels like direct mail but media, digital and more. If you’ll be in Cannes, let’s plan to chat. Free conversation and coffee will be flowing every morning at Coffee with Quad, and I’d love to connect with friends old and new.
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Cannes In Cairns has come to a close! Known as the “Antipodean Festival of Creativity,” the Cannes in Cairns Festival has established itself as one of the premier industry events in Australia. Supported by several partners, including News Corp Australia, some of our News Xtend team had the privilege of participating in this special four-day event. With over 100 speakers and 10 fantastic networking events, the festival brought together experts in advertising, media, marketing, tech, and more. Here were some of the key takeaways: 1. Accessibility in #advertising: Advertisers are potentially missing out on $13 trillion globally by not making ads accessible. Adding captions or using easy-to-read fonts can help businesses engage with a wider audience. 2. "One way in, one way out" approach: Hushidar Kharas, Head of Prime Video Australia and New Zealand, shared this innovative strategy. It involves testing new ideas in teams with calculated risks and quickly moving on if they don't work. Hushidar emphasised that some of Prime Video’s/Amazon’s most significant successes have come from this approach fostering a culture of continuous improvement and minimising resource waste. 3. Inclusivity, diversity, and responsibility: There is a strong emphasis on these values in advertising. It’s important to think about where your brand or business can make the most impact and focus on providing solutions. We can’t wait to attend next year. Thanks, #CannesinCairns for having us! #NewsXtend #NewsCorpAustralia #CannesinCairns2024 Belinda MacPherson Karen Gill Matt Paine Edgardo (Jed) Tallada Amelia Faulkner Lisa Gillman Medha Mittal Mady Mitsoulas Anthony Christian Jacob Hoskins Sophie Madden Tristan Paul C. Andy Reeves Hannah Myers Emily Walker James Comino
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The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment. The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization. Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report
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CEO - Dentsu Group Clients, Commercial & Media. International C level exec & CEO - marketing/ media
3moNick Kavanagh