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This Stanley cup 10-xed from making $70 million to $750 million sales in four years. From a basic hiking bottle to sold-out lifestyle accessory for women, their demand exploded. How did they do it? 🚀 TAP INTO A NEW PRODUCT CATEGORY The Stanley cup has long been associated with the outdoors. The company has been around for over 100 years, but only recently experimented beyond their product category. Positioning a brand in a certain category will create different: 👉🏼 ASSOCIATIONS 👉🏼 EXPECTATIONS 👉🏼 USAGE Example:  A fruit juice markets itself like all their expected competitors as a healthy drink for kids. But it’s just another breakfast product. Plot twist:  The fruit juice places itself in the soda category, standing out as a healthy alternative to sugary soft drinks full of additives. They bring a differentiating factor to their new competitors. 👉🏼 Same product, just a different frame of reference and context. Stanley did the same by jumping out of their product category of hiking gear. They leveraged on 100 years of trust as a heritage brand and added some pizzazz to appeal to a new market: Busy women who struggle with staying hydrated throughout the day. What are your immediate competitors within your category? How can you break free from them and unleash new growth opportunities?

Where can you get all of these ? Over the past few weeks, we’ve been partnering with trusted brands to bring you high-quality products designed to help you feel and perform your best. Here are some of our latest picks for boosting energy, supporting endurance, and aiding recovery. Take a look and find what works for you! The Teffie Cookie Company 🍪 To redefine how the world enjoys snacks by bringing natural goodness, championing nourishing ingredients, inclusivity, and sustainability, while making purposeful choices available to everyone. Inspired by a trip to Ethiopia, our Founder Jessica created the original Teffie recipe in her kitchen using teff flour. Teffies are made with nourishing, whole food ingredients like teff, flaxseeds, and dates. Naturally delicious ingredients, baked with care. Pre-Shot 🔋 Pre-shot was born out of frustration. Frustration that the current pre-workout market is focused on performance at the expense of taste and side effects. If you’ve had pre workout, you’ll likely have experienced the tingling and jitters. Not enjoyable. This focus on a purely physical response ignores the mental aspect of performance. Mental clarity, that feeling of being dialed in and ‘in the zone’, is just as important when it comes to setting a new PB. Being able to focus on the task at hand and eliminate distractions maximizes performance. Luchos 🏔️ Luchos was born from a desire to create the ideal energy block for modern cyclists and runners; to find a natural alternative to energy drinks and gels ladened with additives. One that tasted good, actually worked and didn’t cause the digestion problems that have plagued cyclists and athletes throughout the world. These aspirations, combined with our environmental concerns, took us on quite a journey! #SaintPiran #cornishelitecycling #cycling #cyclist #britishcycling #kernow #lifebehindbars #roadcycling #uci #cornwall #ucicontinentalteams https://lnkd.in/epNQYaSY Pre-shot Teffie Alvio: The eCom Partner Platform Ian Rabbidge Sam Nancarrow Paul Mitchell Philip Hazelwood Jon Graham Simon Rigby Bioracer Koen Vekemans Danny Segers Raymond Vanstraelen Russell Hampton Kento Norinao George Bright Quinton Van Loggerenberg Eric Verdaguer Jimeno Christine White Mike Mason We are more than just Saint Piran Professional Cycling Team

Alchemy Delights is the first to combine the power of seed cycling & the knowledge of cycle syncing in ONE convenient & innovative product.  There are 28 bars in a box, designed for each day of our menstrual cycle.  Each flavor represents the four different phases in our cycle. We can compare the different phases to the seasons in nature to better understand the different energy we encounter during our cycle.  Alchemy Delights seed cycling bars & The Cycle Synching Calendar make it easy for women to stay consistent with seed cycling long term to receive all the health benefits. #womenshealth,#seedcycling, #empoweringwomen,#loveyourcycle,#femininepower, #nutrition,#healthyeating, #cyclesyncing, #naturopathicnutrition,#mooncyclenutrition, #cycletracking, #menstrualcycle,#femininehealth #menstrualcycleawareness #menstrualcyclehealth,  #seedcycle, #menopausenutrition,#healthylifestyle #health #healthyfood #healthyeating #nutritiontips

How do you compete? What gets you through the day or through the big event? I've been asked this a lot after long meetings and while prepping for big races and my answers are fairly consistent; find what motivates you and what fuels the fire. In a corporate setting with a long day ahead I drink a tea with a vitamin B complex drop in. Caffeine and mental clarity; then I focus on what I want to get out of each meeting of the day. I find I am more attentive when I am hungry. I don't fast as a regular event but I notice the clarity when I do. With race prep, it starts days out, nutrition should be on point weeks in advance and add some carb loading in the last 24 hours; I can always talk myself into a pizza for better race performance. With long distance races, trail races and obstacle course races requiring both explosive power and sustained performance, nutrition becomes more difficult. Carrying nutrition over the course of a race that may run 2-24 hours requires a masters degree in culinary skill, project management and discipline. Store enough energy, avoid cramps from eating too much, avoid cramps from muscle deficiencies, drink enough fluids, sodium, magnesium, pickle juice and whatever gets you to the finish line. Sometimes its a solo event and sometimes you have a support crew to force your schedule but you must put in the prep work and be prepared just like you would for any meeting. Consequences vary; lose focus in the meeting and you might leave with all the action items, lose focus on the race course and you might not finish at all. Either way it can hurt. Ask yourself, are you prepared? For today or tomorrow; plan it, run it, crush it. #fitness #business #spartan #marathon #nutrition

one bloody simple hack to make any brand STAND out on shelf - TRIP, Liquid Death, Bold Bean Co., JUBEL, Rude Health, Lucky Saint know this secret How do you make black blacker? How do you make white whiter? Sir John Hegarty has a simply gorgeous book on Creativity. It's short and simple. Like a molten-black double espresso shot of creative white-lightening to the noggin. John talks about the power of juxtaposition What is a Juxtaposition? “the fact of two things being seen or placed close together with contrasting effect.” Once you notice this, you’ll notice this everywhere. 1. Rude Health Rude = naughty and cheeky Health = vitality and health and spritely juxtaposition = Rude vs. Health 2. Lucky Saint Lucky = thrifty, chancer, Saint = holy, pious juxtaposition = Lucky vs. Saint 3. Bold Bean Co. Bean = banal ingredient no one really thinks about Bold = well, bold. juxtaposition = Bold vs. Bean 4. TRIP “Calm in Everyday Chaos” juxtaposition = Calm vs. Chaos. 5. Liquid Death Liquid = life, water, vitality, rejuvenation, health Death = well, it’s Death. juxtaposition = Liquid vs. Death. 5. JUBEL JUBEL's rebrand is a delicious example of juxtaposition,. The strap line “Dangerously refreshing” is juxtaposition Instantly reminds me of skiing. The alps. Drinking beer cut with peach. Refreshing mountain air. Danger of skiing. Danger of getting drunk at apres.Refreshing first sip of beer. Dangerously refreshing. So good. Like this? HUNGRY for more? Check out the newsletter https://zurl.co/uB3m

What is the biggest mistake to make as a non-alc brand in Dry January? With Dry January being one of the most exciting months for non-alcs, the biggest mistake businesses can make is to do this: Be just the non-alcoholic alternative. Well. It is great. But first - why should I pick you during my “tough” Dry January? Second - why should I realise I actually want to stick with you after? ✨✨✨ Let me tell you a story.  I recently read about how my favourite ex-actress, now an ultra-marathon mountain runner, started.  I was shocked to see it was just a few years ago.  She was able to run just 4 km (about 2,5 miles). Really.  After a year and a half, she was running half-marathons in the mountains.  She has run every day since she started. Why?  Not because she wanted to run marathons or because she should move. She just loved the after-run endorphins. That made her start every day. ✨✨✨ A lot of people have a strong will to endure Dry January for a month. And then they will mostly come back to their old habits. Some may moderate a bit. But what if they found real gold during the Dry January? What are the “endorphins” of your brand? Your personality. New opportunities people did not know about. The feeling the night after. Your humour. The endless possibilities. The f*cking great taste. The boost without the alcohol side-effects. Find your endorphins and use them long before Dry January. And a lot during. Don’t be just an alternative. Be the real deal. So Dry January seals the deal. #dryjanuary #brandbuilding ✨✨✨ Hi, I am Jana. I build challenger brands from niche to normal.  Because I want the inspiring projects I love to get noticed - not just by me but by the people who matter most: their ideal customers.

"Running is not just about moving forward; it's about discovering the strength within you. Every step, every mile, teaches us that we are capable of far more than we ever imagined. At MWC Runners, we celebrate the journey of pushing beyond limits, embracing challenges, and finding joy in the rhythm of the run. Together, we are more than just runners; we are a community of dream chasers, boundary breakers, and life enthusiasts." #MWCRunners #RunWithUs #BeyondLimits #ChaseYourDreams #RunnerLife #FitnessJourney #StrengthInMotion #RunInspiration #RunStrong #CommunityOfRunners #PushYourLimits #RunForLife #RunningCommunity #EmbraceTheChallenge #FindYourStrength #EnduranceTraining #RunnersHigh #RunHappy #InspireToRun #RunTogether #RunningMotivation #RunLove #EveryStepCounts #RunAndExplore #HealthyLifestyle #mahindraworldcity #mgweb #health #fitness

If you are considering purchasing at Fat bike to ride this winter, best to learn a bit about Q-factor and how it impacts your health. The best designed Fat Bikes (Otso Voytek) have a Q-factor as low as 183mm. The worst are in excess of 200mm. The shorter your inseam, and the harder you plan on riding, the more important Q-factor is to your bike fit. https://lnkd.in/gNk9JpwA

We're days away from this year's Rock n Roll San Diego Marathon and Half! Which means it’s mostly everyone’s favorite part - eating! If you’ve been following me for any amount of time, you know that I love to eat! So carb loading for my race is the perfect time for a foodie! Carbs are the first source of energy our body uses for fuel for a marathon, so it’s important to have extra stores of CH20 (the chemical make-up of carbs) so our body can have plenty of energy to finish strong. Science shows it’s best to do the slow load of carbs into your system for your marathon instead of the heavy pre-race meal the night before. Trying to digest a mound of pasta or rice the night before is only going to leave you with GI issues race morning and needing to hit the porta potty multiple times and feeling sluggish throughout the race. Instead of needing to mark your territory all race morning, opt to add an extra serving of carbs to each meal throughout the week. When the night before your race comes, you can just eat a normal sized meal and not the mound of noodles. Choose for the simpler carbs like rice, pasta, potatoes and lay off of the high fiber options which can take longer to digest or leave you wanting to poop. Throw in some lean protein like chicken or fish and you should be good to go for race morning! Exactly what to eat is a personal preference for what works best for you! So it’s great to test out those meals during your peak training weeks so you know how the tummy feels during a long training run. Much like trying any new gear on race day is a no-no, trying to pull off a new meal should be a no-no as well. You’ve sacrificed and dedicated a lot of time for your race. Make sure you do your best to nail the nutrition for it as well! Good luck!! #kickpush #endurancefitnessperformance #teamNuun #teamzoot #RADrabbit #runcoach #tricoach #ultracoach #fitnesscoach #sandiegorunner #honeystingerambassador #marathoncoach #marathontraining #endurancefitnessperformance #EFP #runnerscommunity #runnersofinstagram #runstrong #runningmotivation #ridc #runningfordiversity #EFPathlete #runrocknroll

Promotional Products can definitely influence customer behavior. Promotional products have a much longer lifespan than digital ads, which vanish quickly from screens. Their physical presence allows them to stay with customers for a long time, constantly reminding them of your brand. A study by the PPAI found that 63% of recipients pass on their promotional products to someone else rather than discarding them, further extending your brand’s reach. #tygarproducts #tablanket #asi #ppai #sage #swag #promotionalproducts