Unpopular Opinion: I'm okay with the phrase "Fix It in Post" Hear me out; I greatly appreciate beautifully shot, well-produced footage where all factors are properly considered upfront. Also, the phrase often carries a negative connotation that can place unnecessary strain on the post-production team – I'm not in favor of that version. However, I genuinely believe it's my role as the post-production expert to adapt and deliver the best final product that aligns with the client's vision and budget. Take this project, for instance. During the review process, we collectively learned that we couldn't display any branding for the featured vehicles. No sweat, these things happen sometimes. This posed a slight challenge since the spot was about a utility tire. But with the green light, I rolled up my sleeves and dove into “fixing it in post.” It was a great challenge and a chance to make the edit happen! It's moments like these that remind me why I love what I do. It's where creativity seamlessly meets technicality.
I agree that Fix It in Post" can have negative connotations, but it's important to adapt and deliver the best final product. Challenges like the branding issue can lead to creative solutions and remind us why we love what we do. How do you balance technicality and creativity in your post-production work?
Love it!
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