Matt Heerschap’s Post

Sounds silly, right? Creating a concept video…but this simple thing is what streamlined our production process. By putting together a visual representation of our brainchild (and having pristine actors) we can translate the creative direction we are going with others. Now–even though it looks thrown together–the concept videos save us so much time when it comes to video shoot organization and execution. And it keeps us all on the SAME PAGE. We hope this glimpse into our concept development process inspires yours…do you struggle to communicate the visual idea in your head to others?

🎥 Ever ventured into the world of video production and found yourself bewildered by the first draft? You're not alone! The first draft is often a mystery for many, but it's a crucial step toward your dream video. 🌟 👀 What To Expect from the First Draft: 1️⃣ Not Perfect: It’s a rough outline, not the final masterpiece. Imperfections are expected! 2️⃣ Surprises Await: Your vision may evolve. Creative differences, color-grading, and unforeseen challenges can shift your initial idea. 3️⃣ Less is More: It's usually shorter than the final version, focusing on the core structure. 4️⃣ Awaiting Your Input: This is your chance to give valuable feedback for refinements. 5️⃣ No Bells and Whistles: Music, graphics, and other finishing touches come later. 🛠️ The Solution? Start with a trustworthy production team that aligns with your vision and sets realistic expectations. 🔗 Want a deeper dive into demystifying the first draft in video production? Check out our latest blog post for all you need to know! Link in comments. #VideoProduction #FirstDraft #CustomerExpectations #VideoEditing #Videohaus

Budgets shouldn't limit creativity. Often, clients get excited about big, bold ideas, but then assume they're too expensive to pull off. Rather than scale back the vision, we take on the challenge: How can we make your dream concept work within your budget? If a typical US production can't affordably happen, we explore alternate routes. More filming locations, smaller crews, smart editing tricks - we rethink how to make the most visual impact possible for every dollar available. Our goal is always to empower your ideas. And this exercise uncovers new creative angles we might not have otherwise considered. The point is, don't edit the dream to fit a number. Restrictions can fuel innovation.

Ever been curious what goes on behind the production of a promo video? 🎥 Have a look into the summer promo I directed recently called, "DON'T WASTE YOUR SUMMER" The concept is basically that, to evoke an urgency for people to get up and do something this summer. So how do you do this? Where do you start? Well I took the video concept and transformed it into a story that young people could resonate to. Many meetings and brainstorming later, we had a solid idea of what this promo was going to look like. Then came actually creating all these ideas into real life, the hardest part of it all. Last minute recasting, finalizing shoot schedule/map, a nine hour shoot day, one crazy day in downtown miami, and a four hour editing session later, we had our final promo finished. Hope this encourages you to do the things that scare you, thats where true creativity is born. 🌟

If you want to create a video and have limited resources (time/money) There is one thing you should focus on. Put most of your resources into the visuals of the opening scene.  It applies to cool visual effects, your best footage, past-paced montages, controversial moments, etc. It is your hook to wow and interest people enough to keep watching. Remember, you compete with others' content for audience attention. BONUS: If your opening sentence resonates with the person or can solve their problem, you get their attention. Don't forget to deliver on that. Do you even pay attention to the first seconds of your video?

When it comes to showcasing a mood or vibe, creativity and knowledge unite in a beautiful dance. The magic happens when connecting with a place's energy during shooting and then bringing it to life in editing. Creating an atmosphere in a video is one of the most challenging yet rewarding parts of production. Even when working solo, like in this video, I immerse myself in the subject to capture the essence needed to tell a compelling story.

You don't need me to shoot anything to make an impactful video. You read that right. 🚫 No cinema camera. 🚫 No lights. 🚫 No crew. Case Study - this video. Here's what I had to work with: Poorly recorded public access Zoom videos. Emotionally impactful sound. There are so many ways nowadays to create videos with stock, graphics, and voice-over. You can take recorded video from Zoom or any meeting you hold and if you have great sound/content, you can make a great video. You also need a good editor *cough* 🙋♂️ P.S. - The long version of this teaser ended up winning a few awards for its impact. So it has not just been successful in raising awareness, it's also been recognized by fellow video/marketing professionals.

Preparation=confidence. When you’ve rehearsed what you will say before we shoot the video, you’ll be more confident and look better on camera. It’s similar to giving a presentation: When you know your material, you look more natural and the words just flow. We ensure you’re prepared by having a pre-production call with your company about a week before the video shoot. We cover all of the details of the shoot, including an outline of what you’ll be saying in the video. Our production assistant will be there on shot day to help guide you, but going over the content beforehand will help you look amazing.

Everybody approaches the post production process a little differently. One person's timeline will usually look crazy to the next person, but that's just how it works in a creative field. We don't care how the timeline looks, we just focus on completing the vision. It is always important for our clients to understand what our process in post will look like, and how much time and effort is needed going in. The edit room is where everything comes together, and the magic is made! #postproduction #adobepremierepro #videoproduction

Diving into the essence of preproduction, let's illuminate the crucial first point: Client Collaboration and Communication 🌐🤝 At Out of Box Films, we've discovered that a deep understanding of our clients' vision is the heartbeat of success in crafting compelling video narratives. Transparent communication isn't just a step; it's the bridge connecting ideas to execution. It's about grasping your brand's soul, your aspirations, and the story you want to tell. Our experiences have reinforced that seamless client collaboration sparks unparalleled creative synergy. It's in those shared moments of excitement, the exchange of ideas, and the alignment of visions that videos transcend expectations. Don't you agree? In the upcoming posts, we'll delve into two more important points: the art and science of detailed planning and logistics. Following that, we'll explore the magic of creative conceptualisation and storyboarding. Join us as we unfold the intricacies of preproduction, turning your ideas into visual masterpieces 🎬✨ #OutOfBoxFilms #VideoProduction #videoproductionlatvia #ContentCreation #CreativeVisionaries #ScriptToScreen #VisualStorytelling #PreproductionInsights #BehindTheScenes #videopreproduction #ClientCollaboration #VideoProductionJourney"