Max Dickins’ Post

🎵 As the year winds down, everyone’s buzzing about their Spotify Wrapped! 🎧 As Spotify Wrapped drops, it’s a reminder of how music connects us, inspires us, and even reflects who we are. This year, my top tracks and artists showed me more than just my listening habits—they reminded me of the power of storytelling and rhythm in every aspect of life, including work. Music is like a great team: - 🎶 It’s diverse, yet harmonious. - 🎸 It adapts to challenges, yet stays true to its essence. - 🎤 It energizes, motivates, and creates moments of flow. In both music and professional life, collaboration and creativity are the keys to meaningful outcomes. My 2024 goal is to bring more of that energy into my work—where ideas flow seamlessly, much like the perfect playlist. Here’s to wrapping up the year on a high note and stepping into the next with purpose and rhythm. What did your Spotify Wrapped teach you this year? Share your top song or artist in the comments—I’d love to know how music inspires your journey! #SpotifyWrapped #MusicInspiration #ProfessionalGrowth #EndOfYearReflection

Did your Spotify Wrapped confuse you too? Do they have "too much data" to make sense of - sensibly? 🟢 2 of my top 5 songs were songs I didn't like at all - Spotify would just push them in my playlist, & I would skip them each time. How did those songs make it to the top? 🟢 My Google clock's alarm tone is a song that's played from Spotify - so Spotify thought it was my favourite song because I "played it everyday". Genius. 🟢 This year they also showed you the monthly phases of genres you listened to the most. I didn't relate to that list at all. Same with the top 5 artists. It felt like watching someone else's wrapped. Spotify Wrapped turned from "Here's what your year sounded like" to "Here's the music we pushed on your playlists" Their data may be factually true. But I couldn't relate to it emotionally anymore. 💡 It also tells me about how my music listening habits have drastically changed from the MP3 days. Now I choose lesser for myself, & let their algorithm choose for me. So I'd like to thank Spotify for this year's wrapped - I learnt something about myself - that I need to choose the music I listen to more often! Were you satisfied with this year's Spotify Wrapped? #spotify #spotifywrapped #wrapped2024 #UXdesign #data #algorithm #design #industrialdesign

As a music lover one of my all time favourite marketing campaigns has to be Spotify Wrapped! It’s more than just a playlist- it’s a reflection of our entire year!🤩 There’s a few reasons I love this feature so much- it’s completely tailored to us. It’s colourful, fun and shows me my evolving music taste. It’s a reminder of the songs that have been with me through different moods, milestones and moments🥰 Wrapped creatively combines musics with analytics, giving us a completely unique story of our listening habits- what genres defined our year, the artists we couldn’t stop playing, even the hidden gems, and the songs we say we “don’t listen to”🤣 Every year without fail it sparks conversations and connects people with similar music tastes. When the time of year comes I see many reposts to stories and it gets brought up in the group chats with friends! Wrapped is a reminder that music is universal and has the power to bring people together👏🏽 Who’s excited for Spotify Wrapped 2024?🙌🏽 #SpotifyWrapped #SocialMediaAssistant #SocialMediaMarketing #FavouriteMarketingCampaign

Confession time: I treat my Spotify Wrapped like the ultimate year-end party invitation. The big reveal has always left me grinning as I rediscover old favorites, uncover hidden obsessions, and brag about those edgy tracks that barely anyone else has heard of. But this year, I’ll admit I left the “party” feeling a bit…underwhelmed. Instead of feeling like a handpicked playlist from a trusted friend who “just gets” me, it came off more like a rushed auto-generated mixtape. (Anyone else double-check if their top artist was actually their top artist? The timing, the packaging of it — it all seemed a bit... rushed?) But let’s be real—I’m still a certified Spotify superfan. I’m not here to dunk on the platform I’ve adored for years but instead, I’m here to imagine an even brighter future. What if super-users, emerging DJs, and self-proclaimed music curators like me could join forces with Spotify’s brilliant internal teams? Together, we could remix the formula and bring back that spark of genuine discovery, adding a layer of human curation that complements the algorithm’s speed and scale. I don’t have all the answers, but I’ve got a few potential ideas to explore. Let’s connect and explore new ways to make music discovery feel magical again, turning each Wrapped into a celebration that actually blows our minds — and maybe introduces us to a few songs we didn’t know we desperately needed. Spotify has guided my music journey, and I’d love to share that joy with new and emerging listeners as well! The joy — of discovering a new song and making it your month's hyper fixation — is truly unparallel. Here’s to reinventing the playlist party—one track, one playlist, and one Wrapped at a time. If any of this sounds interesting, reach out, and let’s chat! #spotify #spotifywrapped #AI #musicindustry #music

Why don’t playlist curators get their own Spotify Wrapped? 🤔 That thought stuck with me, so I decided to create my own version for one of my curator brands, Kalon Records. Here’s the best part: it took less than 30 minutes. Without writing a single line of code 🤯 I used a new AI tool called Bolt.new by StackBlitz, and honestly, it’s insane to see how far AI has come. It’s empowering non-technical people like me to build things I never thought possible. This year has been amazing. Not just for my own playlists, but especially for the work I’ve done with other music labels and brands helping them build and grow their playlists 🚀 ➡️ If you’re curious to see my little experiment, check it out here: https://lnkd.in/eDfb89Bv

Do's and Don'ts for Getting Your Song Featured on Spotify Playlists 🎵 Do's: Research the Playlist Curator: Understand the kind of music they feature. Tailor your pitch to show how your song fits their playlist's vibe. Personalize Your Pitch: Mention specific reasons why your song is a great fit for their playlist. Reference their previous work to show you’ve done your homework. Professional Presentation: Include high-quality cover art, a well-written bio, and a brief but compelling description of your song. Make it easy for curators to learn about you. 🚫 Don’ts: Avoid Mass Messaging: Don’t send generic, impersonal pitches to multiple curators. It’s easily recognizable and often ignored. Don’t Overwhelm with Links: Keep your email or message concise. Don’t include too many links or attachments that could clutter the pitch. Don’t Ignore Smaller Playlists: Emerging curators and smaller playlists can provide significant exposure and help build momentum for your track.

It’s that time of year again when everyone’s talking about their Spotify Wrapped. And I’m here, seeing the flood of colorful charts and top artist lists. But here’s what I’ve been thinking: Spotify Wrapped isn’t just a cool feature - it’s a genius marketing move. Think about it. Spotify took something as simple as data... who we listened to, how often, and when... and turned it into something personal, engaging, and shareable. It’s not just stats, it’s an experience. They’ve managed to make a year’s worth of data feel meaningful. It’s one of the few things that actually helps us reflect on the year. We’re given a snapshot of our personal journey - from the songs we discovered to the genres that defined our mood. What I love most? It’s not just about listening to music - it’s about feeling that music. The nostalgia, the energy, the highs and lows. Spotify Wrapped turns data into emotion. Here’s what I’ve learned: → We all have a soundtrack to our lives. → Some songs define us, some just get us through. → The music doesn’t just fill silence, it holds meaning. Spotify Wrapped doesn’t just show you your listening habits. It gives you a story. Your story. And here’s the real genius: Spotify has managed to turn this into social currency. You don’t just get your stats, you get a shareable, brag-worthy post that makes you feel like you’re part of something bigger. For me, my top artist was The Weeknd - no surprise there. His music defined a lot of the year for me. What about you? Who topped your list this year, and what’s that one track you just couldn’t stop playing? #spotify #spotifywrapped #Weeknd #music #songs #personalgrowth

Spotify just happened to release Wrapped 2024. But this time instead of being intrigued by my top artist (same since the last 2 years lol), I kept thinking about the statistics behind this. So, Let’s break down the basics- 1. The data has been collected from 1 January 2024 to 15 November 2024. This includes every minute you spent listening on the app. 2. All the rankings are based on the cumulative play count, not the cumulative minutes listened. Let’s say out of 881 artists I listened to, my most played artist was Lana Del Rey. Although wrapped shows me that I played her for 9096 minutes but it has actually been inferred from how many times I heard her songs. 3. The “Your Top Songs 2024” playlist is a combination of Convenient and Stratified Sampling. Spotify selects the top most played songs first (Convinent Sampling) and then group the rest of the songs by artists (Stratas), forming the playlist by how frequently you’ve heard the artist. (Statified Sampling) 4. The 30-Second Rule. If I play a song for less than 30 seconds, Spotify will not register it as a play. You have to hear a song for at least 30 seconds for it to count as a play. This just makes sure there are not too many unnecessary deviations in your data. 5. Each experience is personalised. Not just numbers, Spotify takes into account various other factors like seasonal variations, shifts in time of listening etc. The ability of transforming just numbers into something personal is what sets apart the wrapped experience worth it and makes for a great marketing campaign by Spotify. I heard music for 29,984 minutes. How about you? #spotify #statistics #wrapped

What a vibe and what a nice feature. Spotify ‘s music sharing on Instagram just became interesting (at least for me). The way it shows up on stories is really good. (Check out the video) My Takeaways: 1. This is a very insight deiven feature update. (Would love to know your thoughts on this >>> Comment) 2. Does this benefits both the platforms? Instagram - Slightly cool new visual content template that might become a trend. (At least for sometime🤔🤔) For Spotify? Here’s the catch- 🤔 -The final video output is without any background music. -You can’t even add song to these type of stories on Instagram. -The only way to listen to that song is via Spotify. Anyone who sees this story and wants to listen to the song via stories has to do it on Spotify, (unless you are someone who will type in that name in another music app - longer route, multi-step process.) 3. There should have been an option to listen to the song on Instagram as well. In today’s content driven world where the attention span is at an all time low - the background sound selection and library are one of Instagram ‘s strongest features(not comparing this with TikTok) Anyways nice song. Do listen 👂 . . Here’s the Spotify link 😅 - https://lnkd.in/gYDQ_j86 #spotify #instagram #feature #product #podumike

If you are a Spotify user, you know about the end of year wrapped feature. Spotify neatly presents back to you your most played artists and songs. It not really “magic” as it was you who was listening all year long. Where real magic comes in, I think is the hype. People now share them online, pin them to their profiles and posts. Companies piggyback the language of it to capitalize on the seasonal popularity. Did you see SNL 2 weeks ago? Spotify Wrapped has become part of the season and language. It also provides the music industry and others data, they can use. Let’s reflect back on a time when radio was the only new music source. Radio had weekly countdown programs and the famous Casey Kasem's global program. I think Casey Kasem would crush it on Tik Tok BTW. Same thing- new delivery. So what does this mean for YOUR business? Can you create a 2024 wrapped of best loved products, top events your business created or hosted or animals who found homes? This could be shared in a marketing email or social media post. Leveraging the popular language of the season allows your business to engage with what has become a seasonal touch stone for some music lovers. #audio #radio #spotify #wrapped #caseykasem #countdown #businessidea #digitalmarketing #emailmarketing #thinkdifferently opinion