McCann Worldgroup UK & Europe’s Post

Delighted to share the exciting news about the launch of Ireland's Digital Creative Industries Roadmap today by Ministers Catherine Martin, Simon Coveney, and Dara Calleary. This strategic plan sets the course for the future of Ireland's digital creative landscape, with a special focus on: 🖼️ Commercial design sectors 🎮 Digital Games 📱 Digital content creation As a Creative Industries Senior Market Advisor with Enterprise Ireland in the UK, I contribute to the implementation of the roadmap. Specifically focusing on growing Ireland’s creative trade and strengthening our international profile. The roadmap emphasises the importance of a strategic approach to target export markets, helping creative companies overcome barriers to exporting. It highlights the importance of market intelligence, developing sector-specific networks, dedicated investment, and tailored support for digital exports. Aligned with Ireland's Diaspora Strategy, the roadmap values strengthening linkages with Ireland’s diaspora for business development, mentoring, and innovation. Growing Ireland’s digital creative industries will create trade opportunities, support inward investment, and attract talent back home. Excited to work together with my colleagues Brian O'Malley, Conor Stewart, Eileen Bell, Alanna Clarke, Fernanda Silva, Meetali Kashyap Jaidev, Sean McNally and others to realise the growth potential of this incredible sector and position our Creative Companies as leaders globally. Access the Roadmap here: https://lnkd.in/eRVH4iTU #creativeireland #digitalcreativeindustriesroadmap 

Back in March our partner Tytus Cytowski was interviewed by CEE Legal Matters on his outlook on the CEE market as a U.S. lawyer working with CEE clients. A few takeaways about the entrepreneur and legal landscape: 👉 We are currently witnessing the golden years of the CEE region, particularly in the tech sector. 👉 We’re likely to see a surge in product-based companies as opposed to solely software-based ones. 👉 CEE extends to the diaspora of founders, entrepenuers with CEE roots in Silicon Valley, Tel Aviv and London. 👉 Entrepenuership has become a career path for people in CEE. 👉 CEE is no longer considered exotic; it has proven itself as a center for advanced technology, with people in Silicon Valley recognizing it as a rising star. 👉 CEE entrepreneurs discovered they could build US-style companies without being physically located in the US. 👉 US law is another product like Hollywood, Starbucks, Disney, and McDonalds that attracts global customers (users). 👉 CEE cannot rely on the US to protect it. The region has to do a better job of building prosperous and vibrant societies based on the rule of law (not the rule of man). Interview here https://lnkd.in/dH7iTYZe #CEElegalmatters #Cee #cytowski #cytlaw

Back in March I was interviewed by CEE Legal Matters on my outlook on the CEE market as a U.S. lawyer working with CEE clients. A few takeaways about the entrepreneur and legal landscape: 👉 We are currently witnessing the golden years of the CEE region, particularly in the tech sector. 👉 We’re likely to see a surge in product-based companies as opposed to solely software-based ones. 👉 CEE extends to the diaspora of founders, entrepenuers with CEE roots in Silicon Valley, Tel Aviv and London. 👉 Entrepenuership has become a career path for people in CEE. 👉 CEE is no longer considered exotic; it has proven itself as a center for advanced technology, with people in Silicon Valley recognizing it as a rising star. 👉 CEE entrepreneurs discovered they could build US-style companies without being physically located in the US. 👉 US law is another product like Hollywood, Disney, and McDonalds that attracts global customers (users). 👉 CEE cannot rely on the US to protect it. CEE security is tied to economic growth and the rule of law which underpins growth. The region has to do a better job of building prosperous and vibrant societies based on the rule of law (not the rule of man). Interview here https://lnkd.in/eJ7k6cf3 #CEElegalmatters #Cee #cytowski #cytlaw Thanks Radu Cotarcea and Teona Gelashvili for the chance to share my thoughts with the community.

The China Market for Spanish Brands Introducing our Commercial Director for Spain & Latin America: Eduardo Vallejo Aznar Based in the Shanghai office, Eduar is in charge of RedFern Digital Spain and all operations supporting Spanish brands coming to Asia. We caught up with Eduar to understand all that is new and changing in China and across Asia, especially in how it is relevant for Spanish brands wanting to enter the markets. Read the interview below! Our interview with Eduar Vallejo was originally published in the June 2024 Issue of our magazine, The RED Edition, which can be accessed here: https://lnkd.in/e2e3c_Zv #RedFernDigital #TheREDEdition #ChinaMarketing #SpanishBrands #China #DigitalMarketing #Opportunity #BrandGrowth

CARNIVAL OF CONNECTIVITY To help our firms across the world connect even more, find opportunities, support one another and do better business, Mackrell International puts emphasis on Next Generation lawyers.   Next Gen groups are well established in EMEA and North America and already sharing insight and developing new business streams – and we are building these networks now in APAC and LatAm too.   In fact, the LatAm cohort came together recently in a carnival of connectivity – even on Zoom!   Lawyers from across the continent joined us, with representatives from almost all MI firms in the region and the little yellow boxes positively lit up…   As well as beginning to appreciate the strength and breadth of the LatAm legal ecosystem, we found so much in common (including, but not limited to!) a shared passion for dancing, karaoke (?), family and football (soccer) and a desire to progress and grow both personally and professionally.   We also found a couple of happy tax lawyers (!), a UN representative and cross-border connections including with China.   As connections and understandings grow, this is certainly going to be a vibrant group. Agustín Prado Villegas Agustín Texo Denes María Agustina Torre Alberto Pliego Beguerisse Ana Gamarra Andrea Palencia Vergara Denys Murakami Yamamoto Diego Madariaga Urrutia Elisa A. Muskus Escamilla Juliana H. Curiel Bastos Leticia Pedron Basso Pedro Gonzalez Bonino Rafael Viana Samuel David Morales Suárez Yvani Chung 鍾佩容   #nextgeneration #Latam #legaladvice #legalnetwork

🎉 10 years of the Hamburg-Domain! 🎉 It's been a decade since this domain enriched the online experience for Hamburg residents and regional businesses. Check out this blog post to learn more about its impact: [link to the blog post]. #HamburgDomain #OnlineExperience #RegionalBusinesses https://ift.tt/NeMrq62

Jamaican business owners, would you like the keys to access the Latin American market? Believe it or not, it is more than possible. At last week’s Keys to LATAM Conference, in partnership with Adtelligent, national and international representatives and stakeholders met to discuss the challenges and abounding opportunities that businesses in Jamaica can tap into when entering the Latin American economic market. 👇 Here’s a recap of our team at the groundbreaking event. #FlowBusiness #YourTrustedAlly

This week, I had the pleasure of delivering the closing address at the event on "La economía intangible en Europa" - Europe’s intangible economy - hosted by The Leading Brands of Spain Forum. Estimates suggest that the global value of intangibles has increased tenfold over the last 25 years, and intellectual property rights play a crucial role in boosting business competitivity in the intangible economy. They encourage businesses to invest in research and development, foster innovation and create new products, processes and services. Nowadays, intangible assets represent the bulk of a company’s value. As I pointed out in my address, I believe that we - the EUIPO - European Union Intellectual Property Office and IP offices in the EU - can make a significant contribution to businesses’ competitiveness by: 🖱️ Using new technologies to make the IP registration processes more efficient, reducing the effort needed to obtain IP rights and encouraging more businesses to protect their innovative ideas and brand assets, 🔒 Increasing investor confidence in IP assets as collateral by granting strong IP rights through thorough examinations, ⚖️ Advocating for the enforcement mechanisms and protection measures to ensure that IP infringements are dealt with more swiftly and effectively, thus safeguarding businesses’ competitiveness, ⌨️ Providing accessible, comprehensive and AI-powered databases with easily searchable and updated information on IP rights to facilitate the commercialisation of these rights and assist potential lenders and investors value IP assets, 📣 Promoting awareness and education to help SMEs, in particular, to realise the value and commercialisation potential of their IP rights, and 💶 Collaborating with financial organisations and institutions to establish procedures and standards to make it easier for businesses to obtain financing based on IP rights. A special thanks to the Foro de Marcas Ronombradas Españolas, OEPM ES, Aida Fernández González and EU2023ES for putting together this inspiring event and to all the panellists for their very interesting and inspiring presentations. Valentín Pich Rosell, Enrique González Campuzano, Matilde Mas, Pilar Alonso Ulloa, Pablo López Gil, Jorge Barrero Fonticoba, Angel Alloza (PhD), Claudia Martinez felix. #IntangibleEconomy #IPRights #EuropeanBusiness #SMEs #IntellectualProperty #EUIPO

What You Need to Know When Planning to Start a Business in Poland❓ We at Hugin Consulting are thrilled to invite you to the upcoming event, 👉Doing Business in Poland. Our CEO, Przemysław Piela, will be sharing a case study on relocating a company to Poland, highlighting key aspects such as legal, economic, and practical considerations. 📅 Date: 4 June 22, 2024 📍 Location: Online (LinkedIn Events) or 📍 Bonnierhuset in Stockholm. Poland is Europe's tiger economy, a prime destination for foreign direct investment and nearshoring, and a significant IT and Tech hub. With its large domestic market, strategic location, skilled workforce, high level of innovation, and attractive incentives for investors, Poland offers compelling business opportunities. To take full advantage of these opportunities 🎯, a good understanding of the local market's specifics and adapting to its needs and requirements is essential. This seminar provides a unique chance to be guided by a stellar group of experts ⭐ on doing business in Poland. Joining us as fellow speakers will be: 📌Jerry Ralowski, Vice Chairman of Swedish-Polish Chamber of Commerce 📌Joanna Hofman, The Ambassador of the Republic of Poland to Sweden 📌Mateusz Rzeszowski, Director Legal and Investor Service, Special Economic Zone in Katowice 📌 Jan Prejsnar, Founder and CEO, ARPI Accounting 📌 Daniel Jastrun, Just_LAW 📌 Katarzyna Sarba, B2B Marketing & Go-To Market Strategies 📌Tuomas Asunmaa, Founder and CEO, Spondeo The event will also feature a panel discussion on "Key Success Factors for Doing Business in Poland" with the participation of: Magdalena Adamczuk, Oleksandr Fomenko, Piotr Senkus, Katarzyna Udd, DipM ACIM, Gerard Stańczak and Barbara Lipinska from Solski Communications. The seminar will be moderated by Sebastian Magier, Head of Foreign Trade Section, Polish Investment and Trade Agency (PAIH). You are warmly welcome to attend in person at Bonnierhuset in Stockholm or online. If you plan to attend personally and network with the moderator, speakers, panelists, and others interested in doing business in Poland, please sign up at the link in the comments. For connecting online via Zoom, please register here on LinkedIn. See you there! #businessdevelopment #strategi #ledelse #sales