Meijer’s Post

💡Buying Power, Visibility, and Collaborative Advantage Reflecting on insights from an inspiring fireside chat with the remarkable Edwina Dunn OBE, co-founder of dunnhumby, a global leader in customer data science and the genius behind Tesco's Clubcard launch, my three key takeaways: 1️⃣ Women drive 70-80% of all consumer purchasing through buying power: This isn't just about women participating in the decision-making process; they often are the decision-making unit and shape consumer trends and propel economic growth. Understanding this buying power is crucial for any business looking to thrive in today's marketplace. 2️⃣ You can't be what you can't see: The emphasis on the crucial role of representation and visibility, particularly for women in leadership, resonates deeply. It's not just about breaking barriers; it's about paving the way for future generations. 3️⃣ The power of two in leveraging collaborative advantage: Insights on the transformative potential of collaboration and partnership highlight the path to unparalleled success. Whether it's synergistic co-founder dynamics or strategic alliances, harnessing complementary strengths fuels innovation and competitiveness. Together, we can drive change. #LeadWithInclusion #CollaborativeAdvantage #Innovation

Every single one of these women is someone you should know. BRAVE COMMERCE Podcast #iwd2024 #iwd24

I recommend downloading the article and reading the story behind these powerful women leaders. So inspirational.

Although Women's History Month has come to a close, we proudly recognize the outstanding women who drive our supply chain success at Ulta Beauty! This week, we shine a spotlight on the incredible women leaders who exemplify our commitment to promoting from within and investing in talent, attraction, development and retention. From warehouse operations to strategic planning, these trailblazing women demonstrate excellence in every facet of their roles. Today, we want you to hear from Natalia Londono, Supply Chain Industrial Engineer Process Owner: What piece of advice has resonated with you the most? "A piece of advice that resonated with me the most is "It's a marathon, not a race" because it is about sustainable progress, and prioritizing actions and decisions that will have a bigger impact on that long term goal. It's also about embracing the journey, every experience, learning curve, and challenge that comes with that journey." What advice would you give to young women entering your field? "A piece of advice that I would give young women entering the engineering field is to embrace their skills and their strengths. Whether it is problem solving, analytical skills, leadership skills, focus on what makes you special and those unique capabilities that you have built not only in your professional life, but also in your personal one." #UltaBeauty #SupplyChain #WHM

There is strength in numbers…. And when we reach across the channels great things happen

Did you hear about how PepsiCo considered making Doritos for women and then how they went “Discritos” about it? My son loves Doritos… I mean, obsessed w it! He is 6 and super picky about what he eats… I mean really, really picky. So, when he finally asks for something, I turn from a lioness to a mama bear that runs with the Doritos… like in those slow-motion funny (and embarrassing 🙈) TV commercials! Oh gosh! 😅 A few days ago, after buying a few packs of the ‘US iconic taste’… he asked me where it originated from and what that word meant… so I went to read and found a very fascinating case study about it! In 2018, PepsiCo CEO Indra Nooyi sparked mass speculation and outrage by saying that the company was looking into a version of its Doritos chips that is friendlier to female snacking preferences. She was quoted..” [We ask:] 'Are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we're getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?" In the aftermath, they denied it and explained it was all a misunderstanding… Stating: "The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women–they're called Doritos, and they're enjoyed by millions of people every day." Personally, I did not like Doritos… until recently… I mean I did not like them until my son introduced them to me (and now I am literally barely stopping myself from opening a bag!)… I have to say, I am not sure whether it was due to my 'femininity'… or perhaps there is ‘something’ genuinely more into it. More research is needed. One thing is for sure, genders respond particularly negatively when marketers make generalizations about 'what women want' or 'what men want' and engage in outdated stereotypes about female/male behavior, attitudes, and preferences. This is a great example why targeting all does not work. I do get PepsiCo intention to reinvent, and think, and generate ideas. But “all” is a dangerous trap. And this is exactly what I am talking about in my video below. Do you agree? Dina PS Doritos originated in the US in 1964 at Disneyland in Southern California at a restaurant managed by Frito-Lay, now a subsidiary of PepsiCo (more details in comments). Enjoy!

While tension mounts against DEI initiatives, some companies like Sephora aren't shying away from their goals, instead choosing to lean in. I spoke with George-Axelle Broussillon Matschinga, vice president of diversity and inclusion for SEPHORA, on how she fostered a majority BIPOC leadership team at the cosmetics giant in four short years. Despite critics saying DEI is bad for business, Sephora has witnessed the complete opposite. The surge in diverse leaders comes as the beauty retailer notched some $19.4 billion in revenue last year, making it one of LVMH’s most profitable subsidiaries. Sephora appears poised to tap into a financially powerful and loyal buying market. Consumers of color in the U.S. hold nearly $3.9 trillion in purchasing power, with Black Americans alone spending $6.6 billion on beauty in 2021. Read more at Fortune!

The Agedcare sector as we know it is changing and there is a critical truth we must acknowledge: if we neglect the business aspect, the very sector responsible for looking after our beloved older generation may cease to exist. While our unwavering focus remains on providing exceptional care, we must also recognize the pivotal role of strategic business practices in ensuring a sustainable future. As leaders in the aged care industry, it is imperative that we equip ourselves with the necessary tools to navigate the challenges ahead. This includes investing in the training and development of our dedicated teams, staying attuned to emerging marketing trends, and possessing a deep understanding of our financial metrics. By nurturing a culture of continuous learning, we can adapt, innovate, and pivot when needed, ensuring our services remain relevant and effective. Recently, I had the privilege of sharing the stage with the illustrious Tommy Hilfiger the founder of Tommy Hilfiger Hilfiger transformed a humble jeans-selling venture into a billion-dollar empire. One of the invaluable insights he imparted was the wisdom of knowing when to walk away and invest in our people. The success of any business lies not only in its products or services but also in the individuals who power it. By prioritizing the growth and development of our team members, we not only foster loyalty and dedication but also cultivate a workforce that is primed to deliver excellence. We can embrace a holistic approach that encompasses both compassionate care and astute business acumen, we can drive the sector forward and ensure a brighter future for our older generation. Sustainability, Strategic planning,Culture intelligence are not buzz words we must immerse ourselves in it. Want to chat more or know how we can partner on this ? Message us. #AgedCareLeaders #BusinessStrategy #EmpowerYourPeople #DeliveringExcellence

Purpose is a hard skill, not a soft skill. Much was written about The Body Shop this week, so I'll keep it short ;) Thanks to You Nguyen for the above quote. Yes, yes, and yes: without Purpose, there can be drift, lack of focus, lack of passion, and lack of reasons for customer preference. 👉🏽 Purpose does not have to be confined to ESG. Purpose can be driven by a desire to achieve more for customers and better for everyone. Agree? We're fortunate to work with brands with a strong sense of Purpose, from Hunkemöller - empowering self-love and inclusivity, to Keephub, helping frontline teams achieve more via an employee-first comms platform. Find your passion and find your Purpose 🚀 #WeBuildBrands #Retail #Fashion Jon Bennett Alex Pickering Henrik Madsen Eva Pascoe Sarah L. Morris Will Murray-Phillips / Philip Mountford and Alexandra Legro RM for Hunkemoller and Kees Verkade Mike van der Hulst and Mark Stadhouders for Keephub

🌟 Happening Today! 🌟 Don’t miss out on this webinar on "The Transformation of Retail and Consumer Goods", taking place TODAY, April 4th! With The Partnering Group's Barbara Youngs & Deena Pitzele, this session is set to explore the dynamic changes sweeping through the retail and consumer goods industries. 🚀 What to Expect? In-depth discussions on the latest industry trends Innovative strategies to harness digital transformation. Inspirational success stories from the frontlines of change This is your chance to gain invaluable insights and connect with industry experts—all from the comfort of your home or office. Whether you're deep in the trenches of retail and consumer goods or keen to learn about the sector's future, today’s webinar is tailored for you. ✨ Act now! Secure your spot and join us for an engaging discussion on shaping the future of retail and consumer goods. #RetailTransformation #ConsumerGoods #DigitalInnovation #WebinarToday