Don't miss tomorrow's webcast on "Reinventing Sensory Profiling for Competitive Benchmarking". Join FlavorWiki and InsightsNow as industry experts discuss the latest advancements in sensory profiling and how it can give you an edge in competitive benchmarking. Register now at: https://lnkd.in/dDbxNQNz #FlavorWiki #SensoryAnalysis #CompetitiveBenchmarking #Webinar #InsightsNow #FoodTech

MR professionals in Benelux: Want to boost the visibility of your innovative products, captivate retailers, and foster sustainable growth for your business? Don't miss our session at IIEX EU where our new product & service development expert, Henrike Reinhardt, El Origen's Franciska Mass, and Salvatore Caldiero will share insights from their partnership journey. https://hubs.li/Q02xKSTT0 #MarketResearch #NPD #ResearchInnovation Greenbook

🌟 New Blog Post: HSH Chemie at NutraFood 2024! 🌟 Discover how our first exhibition at NutraFood led to engaging discussions, new connections, and insights into the food industry's evolving landscape. For a deeper recap of our experiences and the valuable feedback we received, find the link to the article in the comments below!

🌟Poll Results🌟 Very interesting results from last weeks poll - 54% of people use their professional networks to stay up to date with industry trends. With 38% saying they find Online Forums most beneficial and only 8% with Industry Conferences. Networking is a very powerful tool for the Food Manufacturing/FMCG industry! #vickerstockfood

This week's Q&A tackles a frequent inquiry: 'How do we maximise interest in our survey findings?' Engaging all relevant stakeholders early in the design and insight phase is key, though it's often easier said than done. In Q&A #13, we discuss strategies that will ensure your research findings become indispensable and widely used. Follow Coleman Parkes for more insights on effective market research strategies.

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐦𝐞𝐚𝐭𝐥𝐞𝐬𝐬 𝐝𝐚𝐲 𝐚 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚 𝐲𝐞𝐚𝐫 𝐜𝐨𝐮𝐥𝐝 𝐬𝐚𝐯𝐞 𝐞𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐞𝐪𝐮𝐢𝐯𝐚𝐥𝐞𝐧𝐭 𝐭𝐨 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝟓𝟔𝟎 𝐤𝐦?? 🤯 Yeah, that was my reaction too when I read stats like the ones the Meatless Monday project shares... Reflecting on my journey from a meat-loving culture to embracing plant-based options has been a real eye-opener. Growing up, meatless days were part of religious traditions, but it wasn’t until later that I truly appreciated their significance. 🌱 In the food industry, I've learned about the diverse reasons behind the shift away from animal products—health, environment, and ethics. 🌍 This knowledge has not only reshaped my diet but also how I view our food system. The whitepaper I'm sharing delves into this shift, exploring both the science behind plant-based diets and the consumer behaviors influencing it. 🔬 We've made progress, but there's more to do to enhance the taste and accessibility of plant-based foods. Equally important is educating consumers with fact-based insights to debunk myths and tackle greenwashing. But every bit of knowledge helps us move in the right direction. 🚀 For those in the food industry, let’s take these findings and push forward. Excited to see how we can transform the plant-based portfolios with products that taste and do good. 🥗👩🍳

🔍 2 Truths and 1 Lie: Market Access Edition 🔍 🌱 Truth: Market access landscapes are ever-changing, demanding proactive anticipation. Our strategic workshops incorporate scenario planning and stakeholder profiling to develop adaptable market access plans. 📑 Truth: Regulatory hurdles loom large in drug launches. Our access-driven publication planning and systematic literature reviews ensure compliance with regulations while effectively communicating the value proposition to stakeholders. ❌ Lie: Competitive landscape analysis is unnecessary. Understanding competitors' strategies is key to identifying market gaps and crafting unique value propositions. In the spirit of April Fools' Day, we're revealing insights with a twist! Why the Lie? Competitive analysis is vital for spotting opportunities, understanding dynamics, and positioning effectively. Our comprehensive analyses empower clients to navigate markets with confidence. #MarketAccess #CompetitiveAnalysis #StrategyInsights #AprilFoolsDay

The only time it’s not good to be the one left eating all the pastries 🥐🥐    All dressed up, slides ready, pastries warm but an empty room - it's a sad day when you realise not everyone is clamouring to get their hands on the findings from your market research.    Despite the findings having tons of insights to make strategic decisions easier it remains a challenge to convey a likely truth: 🗣️'YOU WILL FIND THIS USEFUL.'    But this isn't just about making our research findings interesting; it's about making them compelling for diverse internal stakeholders.    How do we bridge this gap?    I was talking to Stephen Saw and he used a phrase you hear often in market research – ‘we leave no stone unturned’.    But I haven't heard it used like this before.    He wasn't talking about sophisticated segmentation, advanced analysis or exhaustive enquiry in a questionnaire.    Instead, Stephen promotes the value of deeply engaging with stakeholders at the design stage of research. 👫👫👫    It may sound like a casual conversation, but right from the get-go Stephen includes multiple stakeholders in the research design, uncovering a spectrum of ambitions.    This meticulous approach gets people excited about shared goals, and the potential for market research discoveries that could drive future change – and this is pivotal.    This isn't about encouraging wooly briefs but knowing how to adopt varied perspectives to scrutinise the research depending on your crowd, enabling each data point to engage a broader audience.    Because people feel included, the boardroom is full, the croissant plate empty and Stephen didn’t get one.  🥐He wouldn't have time to eat a croissant anyway with all the data chat.      💡There’s a lot of content in this carousel - save and have a thorough read for tips on: - engaging customers - engaging prospects - engaging internal teams   Let’s make research that drives discussion (and eat croissants on weekends). Follow Coleman Parkes for their Monday Q&A offering tips to get more value out of every research project. #b2b #thoughtleadership #marketresearch #companyculture

𝐓𝐨𝐝𝐚𝐲 𝐰𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐑𝐗 𝐃𝐚𝐲! 🤩   Because market research goes beyond knowing the competition and understanding consumer preferences. It is a science in itself that supports the most important decisions🔬   At Q2Q Global #MRX is our life ➡ We have been helping you discover the #insights you need to grow and stand out in your industry for more than 7 years.   We are proud to be part of this great industry. 🧡 Happy International Market Research Day to everyone! 🧡   #InternationalMarketResearchDay #Q2QGlobal #DataCollection #MarketResearch #PharmaResearch

📢 Registration is open for our free live webinar and Q&A on Innovations in Sugar Reduction and Sweeteners. Join us to hear from Weijia Qin from Innova Market Insights, Karen Pardoe from KPS Consulting Limited, and Adams Berzins and Nate Yates from Ingredion Incorporated. 💻 🔗 Register for FREE: https://bit.ly/3wxnB4o 💡 Learn about the latest technologies and strategies to overcome challenges such as mouthfeel and taste, and gain insights into the drivers to consider when reformulating to reduce or replace sugars. Ask your questions during a conversation about R&D innovations, market trends, and consumer insights and explore patented technologies powering more delicious sugar reduction. 💬 Attendees will also receive a free copy of the report: Hitting the Sweet Spot While Reducing Sugar. #foodandbeverage #foodandbeverageindustry #fiwebinar #webinar #sugar #sugarreduction #sugaralternative #sweeteners #foodinnovation #foodtrends #beveragetrends