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Does your Bank have a clear generative AI strategy that streamlines enhancing content and delivering communications Omnichannel? 🤔 The benefit Quadient Inspire creates is linking AI enhancing content as well as delivering communications omnichannel. 😏 Jamie sure thinks AI is a BIG DEAL! #quadientcustomercommunications #Inspire #CCM

Want to discover ways to support your digital engagement strategy in 2024? Here, we explore areas like practical omnichannel, leveraging AI, and harnessing the power of data for more effective decision-making. See our article below to find out about additional focus areas. #digitalengagement #digitalhealthtrends #pharmamarketing

🔔 Omnichannel in a nutshell Tip of the week!💡 Omnichannel Customer Experience Excellence and Benchmarking: A Game-Changer for Pharma Marketing! Pharma companies must ask themselves critical questions to benchmark their readiness and capabilities: 1- Budget Strategy for Digital: Do you have a well-defined budget strategy for your overall digital initiatives? 2- Omnichannel Budget Allocation: Within your digital budget, have you allocated dedicated resources for implementing and sustaining an omnichannel strategy? Overlooking this can be a trap, hindering seamless experiences, you can end up spending more than you allocated. 3- Digital Integration with Field Force: Have you established a digital structure that seamlessly integrates with your field force operations, enabling consistent and personalized experiences for healthcare professionals (HCPs) across touchpoints? Mindset game changer 4- Technology Tools and Knowledge: Do you have the required technology tools and internal expertise? 5- Compliance and Legal Framework: Have you defined clear (SOPs) within your legal and compliance frameworks? Answering those key questions is the first step towards achieving omnichannel customer experience excellence and gaining a competitive edge. #digitalmarketing #Omnichannel #customerexperienceexcellence Inspired by Across Health: Reimagine Customer Engagement

📢 Making Moves in Omnichannel: A Guide to Steady Progress Taking it slow and steady can win the race in the omnichannel world. 🔎 Some tips for a smooth and successful journey: 🥅 Align with your purpose: Closely integrate your omnichannel strategy with your business objectives and customer needs. Shift your focus from simply pushing products to providing a seamless experience for healthcare professionals (HCPs). ⌛ Transform with purpose, not hype: Jumping on the digital bandwagon isn't the goal. Build a scalable strategy that drives real results and motivates your team. Change management is crucial here: ensure people are well-informed, equipped with the right skills, engaged, and active participants. Remember, it's a marathon, not a sprint. 🔢 Data drives insights, not distractions: Leverage valuable feedback and performance indicators to track progress and guide your decisions. Don't get lost in the data ocean; stay focused on your ultimate objectives. By following these principles, you can make informed, gradual moves that lead to a thriving omnichannel experience for both your HCPs and your customers. Remember, steady progress often yields the most lasting success. Post inspired by Dr. Mussa Arvani, MD, MBA Parveen Jayia Victoria Ho Giorgio Mazzoleni - Right channel opportune time customized content let’s get it right 6 talk in Pharma Reuters Barcelona 2023 #CollaborationExcellence #OmnichannelSuccess #DataDrivenInsights #DigitalTransformation

🚀 Transforming Pharma Marketing with Omnichannel Strategies 🌟 Just read this insightful blog post on the future of pharma marketing and the impact of omnichannel strategies. Integrating multiple channels into a seamless, personalised experience is the key to enhancing customer engagement in the pharma and MedTech industries. Some highlights from the post include: - Creating unified customer experiences with pharma omnichannel. - A step-by-step guide to implementing omnichannel strategies. - Optimising customer touchpoints with advanced journey planning and AI. - The importance of modular content for consistency and efficiency. - Overcoming challenges in omnichannel implementation and best practices for success. This is a must-read for anyone looking to elevate their marketing approach and stay ahead in the evolving landscape of pharma and healthcare. 📖 Check out the full blog post-https://lnkd.in/ez-xW5aX to learn more and start transforming your marketing strategy today! #PharmaMarketing #OmnichannelStrategy #HealthcareMarketing #CustomerEngagement #DigitalMarketing #BluOceansMedia

🔑 Unlocking the Future of Pharma: The Power of Omnichannel Strategies🌟 The pharmaceutical and MedTech industries are rapidly evolving, and the shift from multichannel to omnichannel marketing is leading the charge. In our latest blog post, we explore how omnichannel strategies revolutionise customer engagement by integrating multiple channels into a seamless, personalised experience. 💡 Highlights from the Blog: - Pharma Omnichannel: Creating unified customer experiences. - Adoption Ladder: Step-by-step guide to implementing omnichannel strategies. - Customer Journey Planning: Mapping and optimising touchpoints. - Advanced Customer Journeys & AI: Leveraging data for real-time personalisation. - Modular Content: Streamlining content creation and consistency. - Benefits & Challenges: Enhancing engagement and navigating implementation hurdles. - Best Practices: Ensuring consistency, personalization, and compliance. By embracing omnichannel marketing, pharma companies can significantly enhance customer satisfaction, improve engagement, and achieve better outcomes. Dive into our blog to learn more about the latest developments and best practices in omnichannel strategies! 📖 Read the full blog here: https://lnkd.in/eeTTh-yd and start transforming your marketing approach today! #PharmaMarketing #OmnichannelStrategy #HealthcareMarketing #CustomerEngagement #DigitalMarketing #BluOceansMedia

Have You Wondered Why Everyone is Talking About Omnichannel? These days, it seems like omnichannel is on everyone's lips. If you haven't dived into this topic yet, you might want to catch up. But don't worry — it's okay if you haven't started implementing this strategy. If it’s still working for you, great! But to truly understand why omnichannel is so important, let’s explore the advantages based on Screver background and our work with top pharma companies. 5 Key Benefits of an Omnichannel Approach: 💊 Stronger Revenue Growth: Companies prioritizing seamless cross-channel experiences are far more likely to see significant year-over-year revenue growth. 💊 Time and Cost Savings: Leveraging AI and unified platforms can help reduce operational costs and marketing spending. 💊 Deeper Customer Insight: Analyzing feedback across channels provides a complete view of the customer journey, helping businesses refine their strategies. 💊 Enhanced Brand Loyalty: Consistent experiences across all channels build trust and loyalty, strengthening brand perception. 💊 Better Employee Experience: An omnichannel approach also benefits employees, helping them deliver consistent service and leading to higher satisfaction and productivity. Want to dive deeper into the benefits of omnichannel and how to apply it to your business? Book a call with our Screver experts — great insights are guaranteed! 😉 #customerexperience #omnichannel #pharma

"Biopharma marketing has an omnichannel problem," wrote Nick Paul Taylor in Fierce Pharma earlier this summer. Taylor was covering a survey of senior pharma execs by UK-based Graphite Digital, which reported that 89% of respondents were implementing omnichannel in some form, yet nearly 80% said it's had little to no impact on customer engagement. Why? They cited: •  Internal structure •  Mindset and culture •  Lack of internal communications •  Unpreparedness for change •  Friction on teams •  Resultant data challenges It’s a tale as old as time: digital transformation initiatives absent change management support are less likely to succeed. Widely referenced statistics from firms like McKinsey, BCG, and Everest Group peg “failure” rates north of 70%. Regardless of the merits of any statistics, let’s agree that where there’s a great deal of smoke, there’s fire. And if insanity is chronically repeating the same behavior yet expecting different results, then we’re insane to invest in omnichannel transformation without fully supporting people, process, and technology change. Especially with AI at our disposal. Omnichannel is a marathon. Whatever milestone is next, it’s always a good time to reevaluate your roadmap. At #DPEast? Sound in with the tenor of discussion there – is omnichannel over?   #PharmaMarketing #Omnichannel #ChangeManagement #MarketingGovernance

In the Pharma industry, traditional tools and techniques can become very unpredictable, which can lead to ineffective campaigns and missed growth opportunities. 🔍 The solution? An omnichannel approach. Omnichannel marketing includes a blend of traditional (ex: physical stores) and digital (ex: websites, apps) channels while simultaneously ensuring a seamless brand experience across devices and channels. At PharmaForceIQ, we offer a comprehensive AI-driven solution that allows you to monitor and track the performance of your marketing, sales and brand prescription efforts through a dynamic omnichannel strategy.   📩 Want to find out more? Schedule a demo today: info@pharmaforceiq.com #AI #Marketing #Technology

As 2023 comes to a close, let's take a moment to recognize the top 10 trends that have dynamically shaped the Pharma Omnichannel landscape. This year has been a journey of innovation and strategic evolution, especially for those in Pharma #Marketing, #MedicalAffairs, #Sales, and #Digital teams. Here are the key trends that stood out as per my own experience and observation: - Defining Omnichannel - Seamless Customer Experience - Unified Communication Across Departments - Digital Transformation and AI Integration - Effective Data Utilization and Integration - Enhancing Patient-Centric Approaches - Cross-Functional Collaboration - Measuring Omnichannel Effectiveness - Patient Experience and Engagement - Streamlining Omnichannel Strategies These trends have been the cornerstones of our industry's growth and transformation this year. As we gear up for 2024, they continue to offer us insights and directions for further innovation and success. Which of these trends resonated most with your work in 2023? Share your experiences and thoughts as we prepare for another exciting year in Pharma Omnichannel. #PharmaOmnichannel #HealthcareInnovation #DigitalHealth #PatientCentricity #PharmaIndustry