Mirela Trandafir’s Post

With omnichannel shopping more important than ever, retailers must understand where their audience engages and ensure seamless, consistent experiences. Analysts at eMarketer highlight that shopping is no longer limited to in-store or online; it’s a dynamic journey where consumers may start their search in one place and complete their purchase in another. Embrace this new retail landscape to meet your customers wherever they are. Contact us to learn about our SMASH Framework, designed to deliver Simple and Exciting consumer experiences that aim to differentiate your business from competitors. #Retail #ConsumerExperience #PHILOSHOPIC Source: Dyson, J. (2024). Retail trends 2024: The future of shopping takes shape. [online] The Future of Commerce. Available at: https://lnkd.in/g-u-BJ2S.

What is the Omnichannel? 💻🛒🏪 A lot of talk surrounding e-commerce these days mentions ‘the Omnichannel.’ But, what does that term mean? And how do brands and retailers need to respond to its growth within the shopping experience? 73% of modern shoppers use multiple channels during their shopping journey, and 81% of shoppers conduct online research before buying a product in store, mixing channels and touchpoints to reach one purchase destination. We created a simple guide to the omnichannel and explored how brands and retailers should respond. Check it out 📰👇 https://lnkd.in/gFJ5WyyP

How do you sidestep competitors to stand out? By delivering robust omnichannel strategies across your business that speak to todays shoppers. We understand it can still be confusing and that's why we work closely with our global clients to ensure they understand what a cohesive and engaging omnichannel experience looks like and how to: ✔Understand individual customer preferences ✔Have consistent branding across all channels ✔Fully personalise the end-to end customer experience ✔Leverage product sales data and technology ✔Actively seek and respond to customer feedback We have created a free guide to share if you are interested in knowing more 👇

With the pet industry continuing to trend in omnichannel and omnimarket directions, Packaged Facts anticipates ongoing modest but steady growth across all sectors through 2028, when sales are expected to top $190 billion. https://hubs.la/Q02vb6BR0 #petmarket

🌟 Elevate Your Retail Strategy: Embrace Omnichannel Excellence! 🌐 In the dynamic world of e-commerce, mastering omnichannel is the key to winning over today's savvy shoppers. Seamless transitions from online to in-store experiences are non-negotiable. Here's a sneak peek at the game-changing strategies you need: 🔗 "The future of e-commerce lies in creating cohesive, personalized experiences for customers, no matter where or how they choose to shop." 🚀 Curious to know how? Dive into the details and uncover the five strategies that are reshaping the retail game. Click the link below for the full scoop! 👉 https://bit.ly/3vEYAnd #OmnichannelRetail #RetailStrategy #EcommerceExcellence #GameChanger

Looking for ways to upgrade your loyalty program in 2024? Our latest resource covers the strategies set to dominate the loyalty landscape next year, from gamification to omnichannel 👀📈 We also offer 7 best-in-class examples of programs from the brands who are leading the way when it comes to loyalty, featuring SEPHORA, McDonald's, Debenhams, Harry Rosen and more. Whatever industry you're operating in, download the report now to gain the practical advice you need to level up your loyalty program 👉 https://hubs.li/Q02b_m8_0 #loyaltyprograms #loyaltymanagement #customerloyalty

Back to Basic Series: What is the Omni Channel?

High-performance retail: the theme that defined the recent World Retail Congress event in Paris. Custom messaging, omnichannel engagement, creative marketing and forecasting. It's all necessary, but it's not enough. What is the emotional payback to the customer from giving a retailer their time? This article from Forbes cites "PersonalAIzation" as a means for a more highly tailored shopping experience. https://lnkd.in/gugd2Wpc #worldretailcongress #highperformanceretail #personalaization

🎄✨ Meet your Christmas shoppers! From the Early Birds to Last-Minute Larrys, each shopper embarks on a unique journey in the omnichannel landscape. Dive into our Day 11 insights of the Holiday Advent Calendar to learn more about the different shopper types and how to maximize your product's potential this season. 👉 #25DaysOfInsights #HolidayInsights #SeasonalShopping