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✨"If you don't enter, you can't win. So make sure you enter the SMARTIES" ✨ We are delighted to share an exclusive interview with Ken Mandel, Regional Managing Director at Grab Vietnam, as winner of SMARTIES APAC 2023 - Most Resilient Brand of the Year & Publisher of the Year. 🏆 "Winning a SMARTIES is a great recognition for the team," Ken begins, highlighting how this accolade not only honors the hard work of the team but also the partners, clients, customers, and the entire ecosystem. This recognition fuels their drive to innovate and excel continuously. Ken describes the excitement and validation that comes with winning, "It's always a thrill when you win an award. It's also nice to be recognized by your peers, the judges who evaluate your work." This peer recognition validates their efforts and sets a benchmark for future endeavors. 💡 Ken also shares a valuable lesson: "And it's not always about winning. Sometimes you don't win, but going through the process helps us learn." This mindset of learning from both success and failure is pivotal for growth and innovation. "If you don't enter, you can't win. So make sure you enter the SMARTIES", Ken concludes, underscoring the importance of participation and the growth it brings. We invite you to watch the full interview and gain invaluable insights from one of the industry’s leading figures. #MarketingExcellence #SMARTIESAwards #MarketingInsights #MMAglobal #APACMarketing Rohit Dadwal | Shanti Tolani | MMA Global APAC | MMA Global

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