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✨ Discover why TIME is embracing tailored experiences as part of its event expansion. From immersive brand activations to personalized engagements, they're redefining the event landscape. Dive into the article here: https://lnkd.in/gse4d2fv #DigitalMarketingPH #CJGDigitalMarketing #CJGDMP #EventMarketing #CustomActivations #ExperientialMarketing

After more tacos than I’d like to admit, it’s officially a wrap on my first SXSW experience --- and it did not disappoint (oh, and the tacos were pretty good, too) 😉   From company-branded lounges and bold activations (cue Delta Lounge and Porshe’s Full Service Station) to the creation of an Audible-sponsored carnival lining Brazos Street, there was no short of excitement…. and no shortage of lines. Seriously, be prepared to wait…but it’s worth it! One thing I quickly learned: there’s no possible way to see and do everything, but … wow, did I get my steps in. Here's an overview (albeit very high-level) of my first experience on the ground:   ✨ AI was everywhere: As keynote presenter AMD CEO Lisa Su noted, “You are going to see AI everywhere” – and I certainly did. AI was at the center of SXSW, and all brands (technology and beyond) were vying for their chance to show what they are doing in the space. For the first time, SXSW even introduced a dedicated AI track. From talk tracks and demos to AI-specific Happy Hours, almost every conversation had some nod to the impact of AI on culture, workplace, and the future of industries, from retail to advertising to mobility. Perhaps my favorite session was a panel hosted by IBM Director of Research Dario Gil, alongside members of the AI Alliance, to discuss why the future of AI is open and how an ecosystem, knowledge-sharing world will drive the greatest results.   🎟️ Media networks transformed into activation houses: It certainly feels like media-specific activations are the next big thing, with outlets like Fast Company, Inc. Magazine and Axios all hosting their own media ‘houses’ at local Austin restaurants and venues. For example, Fast Company Grill hosted leading brands like Uber, OLIPOP PBC, and Verizon to discuss innovation-first topics such as what’s next in AI and how to navigate the future of work. At the Inc. house, TriNet was behind the coffee counter, encouraging visitors to take selfies that would then be created as the foam of your coffee order. Free food and daily Happy Hours were also a draw of these venues -- and a nice reprieve from the hecticness of the convention center!   🎡 Activations took new heights, literally: One activation was bigger than the next – and AI was at the forefront of most, especially from the tech players. Accenture’s digital human concierge, Laila, powered by GenAI, curated my personalized SXSW schedule in less than 3 minutes (✔️!) and Canva’s designated workplace station used AI technology to predict my working style. Turns out, I’m a fan of ‘circling back’ and a stickler for being detail oriented. And nobody could miss the Audible Sound Experience, a full carnival-inspired venue with a Ferris Wheel towering downtown Austin, or the ultra-hip Delta Air Lines Lounge, which featured the launch of the Delta Sync space.   Austin, you made my first SXSW rodeo quite an adventure! See ya in 2025! 🤠 👢 🌮 #RuderFinn #WhatsNext #AI #Innovation

🌟 Exciting Insights on Event Marketing Trends for 2024! Events are evolving rapidly, and staying ahead of the curve is crucial for marketers. Explore this insightful article uncovering the latest trends shaping event marketing in 2024. 🌿 From wellness-focused experiences to cutting-edge immersive technologies 🤖, discover how brands are transforming audience connections! Read more for valuable insights and inspiration: https://lnkd.in/gfA2bcv9 Which trend resonates with you the most? 🌐 Let's embrace innovation and create unforgettable brand experiences together. #EventMarketing #MarketingTrends #BrandExperiences #Innovation #2024Trends #ExperientialMarketing #EventPlanning #DigitalEvents

It's so important to remember this when planning and developing experiential programs. It's not good enough to just show up - focus on creating meaningful moments and connections. "It’s best to give away nothing if you aren’t going to give away something that would be a valuable addition to their life, or at least something good enough that it would be re-gifted. “Do something good for people, and you’ll be rewarded as a brand.” #experientialmarketing #brandactivation

Mastering the art of hybrid events is the future of event planning. From expanding audience reach to maximizing engagement, hybrid events offer a dynamic platform for organizers to adapt to changing landscapes. In our latest blog, we discuss how to seamlessly blend in-person and virtual experiences. Dive into practical tips and insights on leveraging technology, designing immersive experiences, and harnessing the best of both worlds. Read more: https://lnkd.in/gVNswrTP #HybridEvents #EventPlanning #VirtualEvents

यज्ज्ञात्वा न पुनर्मोहम् एवं यास्यसि पाण्डव। येन भूतान्यशेषेण द्रक्ष्यस्यात्मन्यथो मयि।। "Having known which, you shall not again fall into delusion; by that knowledge, you shall see all beings without exception in yourself and then in Me." - Bhagavad Gita 04:35 Reflecting on my participation in the e4m Red Carpet Experiential Marketing Summit, this profound verse from the Bhagavad Gita resonates deeply with my insights on the evolution of event technology. At Spalba we're disrupting the landscape by embracing this wisdom. Our commitment to innovation and technological integration in the event space mirrors the essence of this verse. We've realized that understanding and harnessing technology breaks the barriers of conventional event planning, allowing us to envision boundless experiences. Our disruptive approach enables us to liberate events from traditional confines, fostering an inclusive, immersive, and connected environment. We aim to transform each event into a tapestry of unified experiences, seamlessly weaving technology with creativity. Grateful for the enriching dialogue at the summit, where we shared our vision for a future of event tech and am glad to see how Spalba continues to lead the charge in reshaping the event tech landscape, creating meaningful connections that transcend boundaries. Thank you so much Ankur Kalra & Ganesh Pande for being amazing Co-Panelist, Chehneet Kaur for moderating, Tushar Dewan for facilitating and Dr. Annurag Batra for giving the platform 😊 Thank you Vishal Puri for being by my side and giving me the confidence to not choke at my first presence on stage , one more thing to be indebted for life🙏 Pls go through the summary of the discussion on the link and share your views, through Samvaad we can build a fresh perspective. exchange4media #ExperientialMarketing #EventTech #BhagavadGitaWisdom #e4mRedCarpetSummit #InnovationInTheMaking #UnityInTechnology #spalba

In today's highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. Here's a closer look at five brands that are leading the charge in offering experiences, rather than monetary benefits, to their loyal customers. https://lnkd.in/gJcM9DEk

Event technology has been a game changer, revolutionizing the way we plan, execute, and experience events. Staying ahead in the game can streamline processes, drive innovation, and foster the creation of immersive experiences that boost attendee engagement and event success. Check out the below blog post for 10 trends in event technology you need to know about : https://lnkd.in/ecAvvuET

Experiences are more meaningful than things. Experiential purchases are long-lasting relative to the fleeting feelings that come from simply buying a new article of clothing or some other thing. Psychologists Leaf Van Boven and Thomas Gilovich offer three reasons why experiential purchases trump strictly material purchases: Experiential purchases are more open to positive reinterpretation. Our memories are very malleable over time. Even if your family trip to Disney World was marked by long lines and crying kids, over time your mind can edit out those setbacks and focus on the fun moments you had together. Experiential purchases are a more meaningful part of one’s identity. We define ourselves more by our experiences than by what we wear or drive. MINI doesn’t just sell cars, they sell the “MINI experience” through events like MINI Takes the States tours. Experiential purchases have greater social value. We enjoy sharing the stories of our experiences with friends and colleagues (especially on social networks, nowadays). Sharing these personal experiences helps foster social relationships, especially with like-minded individuals. Unlike material goods, experiential purchases don’t lose their luster or their “wearability” over time. Associated memories of these purchases can improve with age.

Location Based Experiences (LBE) is one of the key themes of BLE this year. Interesting to see how retailers and licensees can tap into this growing sector...