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Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

You should train for marathon, even if you are not planning to run it.     You should also aim to win in Effie, whether you are entering in the awards.   It never harms to have these four things in order:   1.    A clear goal 2.    Unique strategy 3.    Creative idea 4.    Good results   Having won more Effies and run more marathons than your average agency CEO, I know that doing neither of those things is especially difficult.   Sometimes it might be hard.   Yesterday the most effective work in Finland was awarded in Effies (in collaboration with Marketing Finland & Sanoma Media B2B) As the jury head for Effie Finland this year, I was quite delighted about the level of winners this year and also happy for three medals for hasan & partners.   Yesterday it was time to raise the glass, today it is again time to raise the bar.   #winning #advertising #effie #effectiveness #neversatisfied

The next #EffieCanada deadline is coming up this Friday. ⏳ Feeling stuck? Join us today (Feb. 20th) at 2:00pm ET for our webinar "Demystifying the Entry Kit: Tips & Tricks for Entering the 2024 Effie Awards". Sign up here: https://lnkd.in/gKX8hVpP #CallForEntries #EffieAwards #Effies #MarketingEffectiveness  Effie Worldwide

#EffieCanada Round One Judging kicks off today. 🏆 Our Jury is a diverse group of marketers from agencies, brands, media, and academia, entrusted with determining the most effective work in Canada. It’s a rigorous judging process and we know our handpicked judges are up for the challenge. Comment below if you’ve been an #Effie Judge before. Any advice? 🤔 Effie Worldwide #EffieCanada2024 #Effies #EffieAwards #MarketingEffectiveness 

A couple of weeks ago, I joined the judging panel for Effie Awards Europe. It was my first time judging this show and I had the amazing job of judging multi-market and positive change entries. Few things struck me: 🇺🇦 A lot of the work under the positive change category focussed on drawing attention to the war in Ukraine; it was incredibly moving to read about the power of creativity to stir public opinion, and illuminate the unimaginable humanitarian crisis on the ground there. I'd love to collaborate with any brands who are contemplating activating the advocate brand within as it's super inspiring work. 🎻 Execution-allly speaking, the diversity of channels was still quite limited. The entries that demonstrated how they orchestrated omni-channel strategy and even leveraged experimental channels saw that bet pay off in their results. Kudos to those who paid special attention to complexity, and fragmentation of their audience(s). 🎩 If I put my skeptical hat on for a minute, the first part of the entry is to establish the challenge and argue that the ambition, and subsequent objectives and KPIs are suitably challenging. This was probably the most underwhelming part of most papers... there were lots of arguments like "we did £10m in sales last year and times are tough so the challenge this year is to do £9M".. call me a harsh marker but aren't the Effies supposed to be for the 'most effective' creative work in our industry... not the 'sort of okay' work that may or may not have moved the needle.. We will have to wait and see who takes out the top gongs when the final round of judging is complete soon, but I'm hoping those businesses with the biggest ambitions and creativity win out. #Creative #Effectiveness #Effies #PostiveChange

To celebrate OCMG's 30-year anniversary this month, we have a quiz! Who is the President of OCMG in 2023? The answer is in the comments! #30years #anniversary #ocmg #ocmgevents #eventsprofs #womeninbusiness #orlando #orlandoFL #florida #corporateevents #eventplanner

🔔 BREAKING: #EffieCanada Bonus Deadline introduced ⭐ We've never done this before, and we may never do it again, but we heard you – you need more time. So we've added one more entry deadline in hopes this takes a little pressure off getting those submissions in. You now have until Friday, April 12th, to get your entries in. See all remaining deadlines and fees here: https://lnkd.in/gfXn2pE #CallForEntries #EffieAwards #Effies #MarketingEffectiveness Effie Worldwide

Amazed by the class we received today from Irene Altozano Sabio that is part of the big WPP company. She explained how sports marketing agencies work focusing basically the role they have in the industry and the ability to arrive to a final pitch from a brief. Always thanks to ITTI SPORTS INSTITUTE for that big opportunities. #ittisportmanagement #sportmanagement #learning #LearningFromTheBest #SportsManagement #ITTI

🎿❌🍻 Why a non-alc brand needs to sponsor 3X Olympic skier Nick Goepper: 1️⃣ Join his journey to the 2026 Winter Olympics: Teaming up with a non-alc brand lets you share the grind of training and the post-session unwind. Plus, the fact that he doesn't drink adds an emotional connection with your customers. 2️⃣ Authentic engagement: Nick's video featuring Athletic Brewing Co. hit 164K views WITHOUT BEING AN AD! It proves the power of genuine content in customer connection. Authenticity matters, and having real people like Nick endorse your brand resonates deeply. 📈 Stats speak for themselves: "Non-alcoholic beer consumption surged from 0.6% to 5.2% among US adults between 2020 and 2023." Even sports are hopping on board, with Anheuser-Busch sponsoring the 2024 Summer Olympics with Corona Cero. 👇 What's your favorite non-alc brand? Let's see how many can show up in the comments. #sportssponsors #nonalcoholicbeer #anheuserbush #athleticbrewingcompany #sportsagent #2026olympics #roadtotheolympics

I'm super excited to be joining the OPUS delegation at this year's Cannes Lions Festival (June 18-21st), alongside the wonderful Vittoria Gianoli. 🦁 Aside from enjoying the sun, sea and cocktails, I'm eager to learn from industry leaders on the hot topics listed below. I've also shared some of the talks we're attending, for those interested: AI x creativity I'm keen on seeing real examples of how new developments in tech are being harnessed for efficiency & scalability. Talks attending: - DoubleVerify: Supercharging Social: Harness AI to Drive Quality, Efficiency & Scale - MMA Europe: Google Talk / The AI Era: Supercharging Marketing and Creativity - TikTok: Unleashing Creativity through Innovative Tech: A Conversation Creating a unique brand voice With shortening attention spans, it's crucial we keep on top of innovative ways to stand out from the crowd. Talks attending: - WPP: THE POWER OF PERSONALITY - Omnicom: The New Brand Stewards: Creativity as a Rallying Call for Fandoms - Omnicom: The Plot Twist: Simplicity in Advertising - TikTok: The Value of "Owning the Moment" Human touch in the digital age Lastly, I'm curious to hear from real voices about whether they think the landscape for human collaboration when creating has changed. Talks attending: - The Female Quotient: Connections that Spark Creativity - Culture Mix: The Future (of Creativity) is Female - The Female Quotient: Beyond Buzz: Humanizing Your Brand Anyone else attending? Let's connect! #CannesLions