Natalie Marcotullio’s Post

We all know how challenging it can be to get new & existing users to truly understand the value of your product in a way that sticks. That’s where Supademo comes in. Whether you’re in Customer Success, Marketing, Sales, or you’re a founder, our goal is simple: to help you create better interactive demos that feel personal, engaging, and effective—without the heavy lift. Here’s a quick look (our first promo video!) at how Supademo can help you easily create, customize, and share interactive demos that really connect with your audience. We’d love your thoughts and support as we continue to improve!

What if one simple change could help you close deals faster, boost conversions, and wow your prospects? Adding interactive demos can: ➔ Cut down conversion time by 6 days ➔ Increase deal conversion rates by 3.2x ➔ Skyrocket website conversions by 7.9x Sounds too good to be true? It’s not. Interactive demos let your prospects experience the value of your product instead of just hearing about it—and that changes everything. We’re excited to partner with Storylane to share how these demos can transform your sales process. Learn more in the article from link in comments! #interactiveDemos #conversionboost #salesenablement #factorsai #storylane

One of our "Analyze tier 📈" customers shared this screenshot from their Hubspot while we were having our monthly demo catchup. It actually made me giddy with excitement. They bump lead scores if the prospect has visited the demo page, and then give an additional score if the prospect has viewed a demo to completion. 😍 It's a great example of why choosing an interactive demo gives marketers more concrete evidence of prospect intent. The people who have viewed their demos to completion aren't "half-watching" a video, they're experiencing and understanding the product in a real way. We workshopped how they can add more points if they've viewed multiple demos, which ties in nicely with the HowdyGo demo center they've recently added to their website. It's a collection of feature demos for the 2nd most popular aspects of their product. So far 21% of people are viewing a second demo on their demo center🏅, so I'm excited to see where this goes for them.

When I think about all the intent signals out there – from email opens to clicks – few have been as impactful to me in outbound as interactive demos. Not only are they generating 3X more engagement than videos, but they’ve quickly become a must-have for teams. Here’s why they’re making such a big impact: Self-guided experiences: Prospects get to explore your product at their own pace. The hands-on experience is more personal, letting them discover value in a way that traditional videos just don’t offer. Faster qualification: By tracking which sections of the demo prospects engage with, you can quickly identify who’s serious about buying and tailor your follow-up based on the features they care about. Reduced friction: No more long waits to see the product. Interactive demos let you demonstrate value from the very first touchpoint. Interactive demos are helping teams connect with prospects more meaningfully. Have you thought about incorporating them into your outbound strategy? With Navattic’s new freemium plan, you can now create interactive demos for free.

2 years ago, we went "Beyond demos" with a viral product suite called "Beyond demos." "Beyond demos" was all about new features that went beyond our core interactive demo platform, giving GTM leaders the ability to extract more value— beyond the O.G demo offering we introduced to the world in 2020. I'm beyond happy to share our new product suite - Beyond "Beyond demos" - where we're going further beyond "beyond demos". By going beyond "Beyond demos", our customers can manage all communication with prospects in one place: email correspondence, optimizing demo engagement, and collaborating with prospects using files that go beyond demos—like our new "playlist" feature, where videos, images, documents, and contracts can all be seamlessly shared beyond the first demo call. We're planning to go much beyond Beyond "Beyond demos" in the near future. And of course, big thanks to our amazing team that went beyond, beyond, beyond, beyond... Oh, f__k it. You get it. Anyway! Link in first comment >>

So often I hear "But interactive demos will stop prospects from booking a demo”. I'd rather know they're lower intent vs. jumping on a call + wasting time. That's why customers like Coupa Software use Navattic + trumpet 🎺 to share demos (before the first call) to understand their intent. “The power of combining Navattic interactive demos into our trumpet Pods is a game-changer for us, especially for organizations who may be very early into the buying journey but want to see our solution. Using both helps us truly understand how serious a prospect may be about entering a buying process with us.” Thank you so much Alex Harris for sharing your demos + pods workflow. Some other cool ways Alex is using Navattic + trumpet: ▪️ Centralize content: Ensures stakeholders can find what they to know about Coupa quickly and easily ▪️ Tailor pitches: Track prospect's Pod activity and use it to refine pitches based on what they’re exploring ▪️ Identify stakeholders: See who your champion is sharing the Pod with internally “I then use Navattic in the Pods to give people a flavor of our product before discovery or knowing their in-depth use cases. We drop Navattic in every trumpet Pod right off the bat.” Learn more about how to use Navattic + trumpet: https://lnkd.in/eYKp55t7

Do interactive demos really impact bottom-line revenue metrics? Our analysis with Factors.ai says yes. Here’s what we found: ▶️ Prospects using interactive demos converted at 10.1%— 3.2x more than the average of 3.1%. ▶️ Demo automation delivers smooth, on-demand experiences to reduce friction across stakeholders. The result is a faster journey from sign-ups to closed deals. Want more insights? Check out our latest report in The Plot—your go-to for data-backed GTM tips. Link in the comments👇 #Storylane #InteractiveDemos #ThePlot #Sales

Re-engaging cold leads can be challenging. So, how do you earn their attention when there’s not much educating left to do? According to Tara Robertson, Head of Demand Generation at Chili Piper, interactive demos can be an effective way to do it because: 👉Your prospects can explore the latest version and features of your product at their own pace 👉It provides a hands-on experience of the product that can also be personalized  👉It helps break away from the "please book a demo again" loop In our latest GTM On-The-Go episode, Tara talks about how interactive demos fit into a demand generation strategy and more. Check out the 5-minute episode here: https://lnkd.in/gdE6iiqY #Storylane #InteractiveDemos #DemandGeneration #Marketing

Video Marketing Strategies to Grow Your Business Videos = engagement goldmine. ✨ Here’s how to maximize their power: 🎥 Educate – Share “how-tos” that add value. 🎥 Showcase Products – Demos = trust. 🎥 Go Live – Real-time interaction builds connections. Start rolling out videos today, and watch the growth roll in. 📈 #VideoMarketing #BrandBuilding #ContentCreation

📺 How Alexander Yant at Slope creates highly personalized demo environments for his prospects using checklists and personalization variables. "Prospects really enjoy the personalized aspects of our demos, it can help relax any tensions and make it less seem like a rigid sales experience and more of just kind of a fun conversation." Building Tips: Use variables: We also personalize each demo with personalization variables so they see their name on the page, their title, and their site in the demo environment. Keep flows concise: We aim to make our demos concise and impactful, showing only the most relevant and engaging parts of our platform. Read or watch the full interviews under “Customer Interviews” of our blog Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.